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AI-powered martech news and releases: January 16

Martech

Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing. Searchspring combined with Klevu to create Athos Commerce, an integrated platform for ecommerce product discovery. Processing.

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Make Google happy by optimizing your WordPress site’s images by Kinsta

Martech

Images help to build engaging online content, from stunning visuals on a homepage to detailed product shots in an ecommerce store. This guide explores how image optimization impacts SEO and overall site performance. How WordPress image optimization affects SEO Optimized images are a cornerstone of successful SEO.

SEO
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Ensuring precision and clarity in digital project specs

Martech

For example, specify how many pages a website includes, the level of design complexity or the features like ecommerce or custom integrations.Be For example: If you expect immediate results from an SEO strategy, understand that measurable gains typically take time to materialize. Content only? Email: Business email address Sign me up!

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How to use micro-moments to capture customer intent in real-time

Martech

To capture these moments: Ensure your ecommerce platform is user-friendly, with detailed product information, clear images, customer reviews and a smooth checkout process. Local SEO and listings management: Capture ‘I-want-to-go’ moments Optimize for local searches by managing listings on platforms like Google Business Profile.

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12 over-looked content marketing tools and features you should be using

Martech

AI-enhanced marketing for ecommerce ads. Google Search Console Purpose: Organic content performance and SEO improvements Google Search Console (GSC) is not an uncommon tool. Many marketers turn to GSC for its organic search results, Core Web Vitals, and indexing reports, which are all very important for SEO.

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How AI is changing the rules of web traffic

Martech

A drop in search-generated traffic can make it seem like your SEO efforts have taken a hit. For ecommerce retailers, the impact depends on how users search. Companies that embraced search engines as a complement or alternative to the Yellow Pages and implemented SEO strategies surged ahead of those who hesitated. Processing.

SEO
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WPP Acquires Leading ecommerce Agency Corebiz

Martech Series

WPP announces that it is acquiring Corebiz, a leading Latin American ecommerce agency specialising in VTEX implementation, one of the largest enterprise digital commerce platforms in the region. ” Marketing Technology News: MarTech Interview With Brandon Rea, VP of Sales at Vibrant Media. .”