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How AI is winning digital shoppers through personalization

Martech

Every click, scroll, hover and abandonment becomes a data point for machine learning systems. Traditional ecommerce platforms might update recommendations daily or weekly through batch processing, but AI-enabled systems continuously refine and adjust offerings. Geographical location. Device preferences. Purchase patterns.

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How to balance ROAS, brand safety and suitability in social media advertising

Martech

ROAS: A too-good-to-be-true KPI ROAS is essential for performance-driven marketers, especially in direct-to-consumer (DTC) and ecommerce , where linking ad spend to revenue is key. Balancing this trifecta protects your brand’s reputation and supports long-term success in social advertising.

Media 129
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Why first-party data still reigns even with Google keeping third-party cookies

Martech

Use common keys, like email addresses and phone numbers, to integrate data from various sources, including ecommerce and customer relationship management (CRM) platforms and web and mobile app analytics. It sets the stage for advanced analytics, machine learning and AI-powered decision-making.

Cookies 128
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Amazon’s new Retail Ad Service brings RMN to the masses

Martech

This is a big step for the ecommerce and advertising giant which primarily focused on selling ads within its ecosystem. Utilize Amazon’s machine learning to deliver highly targeted and personalized ads to shoppers. Amazons new Retail Ad Service is bringing retail media networks available to everyone.

Retail 117
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The AI-powered path to smarter marketing

Martech

For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others. Marketers know something valuable lies in those signals, but often the sheer volume of noise drowns out clarity.

Marketing 105
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3 tips for cutting through the DTC noise with marketing data 

Martech

By using advanced machine learning and AI, you can get closer to a 360-degree view of your consumers’ behaviors, preferences, habits and contexts, helping you gain a competitive advantage. Dig deeper: Why Dollar Shave Club cut its homegrown ecommerce system Email: Business email address Sign me up! Processing.

Marketing 122
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Ecommerce Conversion Funnel: What Is It & How Does It Work

MNTN

Stages of an Ecommerce Conversion Funnel While marketers have different ways of conceptualizing the conversion funnel ecommerce stages, the basic progression is always the same, consisting of five classic sales funnel stages : awareness, engagement, desire, action, and re-engagement. How Does a Conversion Funnel Work? Sign up today.