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Machine Learning Leader, Moloco, Announces Expansion of Flagship Retail Media Platform to Southeast Asia

Martech Series

Moloco, a leader in machine learning and growth solutions for performance marketers, has announced the launch of Moloco Retail Media Platform (RMP) for Singapore and Southeast Asia. million bid requests and make 4 million deep learning predictions per second. The solution is also able to process 5.5

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Amazon’s new Retail Ad Service brings RMN to the masses

Martech

This is a big step for the ecommerce and advertising giant which primarily focused on selling ads within its ecosystem. Utilize Amazon’s machine learning to deliver highly targeted and personalized ads to shoppers. Amazons new Retail Ad Service is bringing retail media networks available to everyone.

Retail 117
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eCommerce Product Trends for 2022

Ad Wisey

We at Adwisely want to help your eCommerce business stay ahead of the competition – that’s why we are always happy to share insights from industry experts. In this article, Keren Dinkin tells about the factors that will shape eCommerce in 2022 and shares a few products that will sell well this year. Mobile eCommerce growth.

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Why first-party data still reigns even with Google keeping third-party cookies

Martech

Use common keys, like email addresses and phone numbers, to integrate data from various sources, including ecommerce and customer relationship management (CRM) platforms and web and mobile app analytics. It sets the stage for advanced analytics, machine learning and AI-powered decision-making.

Cookies 128
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How to balance ROAS, brand safety and suitability in social media advertising

Martech

ROAS: A too-good-to-be-true KPI ROAS is essential for performance-driven marketers, especially in direct-to-consumer (DTC) and ecommerce , where linking ad spend to revenue is key. Balancing this trifecta protects your brand’s reputation and supports long-term success in social advertising.

Media 129
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AI-powered martech news and releases: January 16

Martech

Searchspring combined with Klevu to create Athos Commerce, an integrated platform for ecommerce product discovery. Algolia launched Shopping Guides, a content generation tool that uses AI to create informative articles for ecommerce websites. The engine provides tools for data acquisition, machine learning operations and security.

MarTech 117
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What is ecommerce and which trends are shaping its future?

Martech

If you’ve ever purchased a recurring shipment of laundry detergent, bid on a vintage pair of sunglasses during an online auction, or even downloaded an e-book to your tablet or reader, then you’ve engaged in ecommerce. Table of contents What is ecommerce? What is ecommerce? Every type of transaction (B2B, B2C, C2C, etc.)

eCommerce 110