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VIZIO Leverages SpringServe Tiles to Enhance Content Discovery and User Experiences on the Home Screen

Martech Series

Marketing Technology News: MarTech Interview with Greg Goldfarb, VP Commerce Products at GoDaddy. Publishers can use the functionality to highlight content recommendations or feature non-intrusive display advertising. Marketing Technology News: 5 Benefits of Chatbot Marketing and FAQs to Get You Started in This New Channel.

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15 cutting-edge tools every B2B marketer should know

Martech

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. And it supports the data needs of the entire firm, from manufacturing to finance. And so many choices out there.

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Automated Creative Launches In The US and Canada

Martech Series

The team’s methodology audits creative toolkits with the aim to deploy them more efficiently, uses automation to test strategically-optimized messaging and visual triggers at scale, and delivers insight live through campaigns to allow marketers to deliver consistently improved performance back into the business.

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Inside Samsung’s $150M+ display ad strategy: Can it overtake Apple?

Ad Beat

It’s the world’s second-biggest smartphone manufacturer, with a market share of 16.3 Now let’s fast-forward to the present day ( well, 2023 ) and analyze how the tech giant currently spends its US display advertising budget, based on estimated data from Adbeat’s competitive analysis platform. million) went toward YouTube.

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Exclusive: Kargo Makes CTV Moves with VIDAA Partnership in Europe

VideoWeek

Kargo this morning announced a new partnership with VIDAA, a smart TV operating system (OS), offering the ad tech firm’s video and display formats across Hisense TVs. “We’re excited to work with VIDAA USA to bring unique formats to this growth channel across two major European advertising markets.

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Seven Mobile Trends That Brand Marketers Can't Ignore in 2015

InMobi

The rise of Chinese smartphone manufacturers threatened large players, while One Plus launched the Flagship Killer with an innovative marketing scheme. Due to its effectiveness and the ability to reach people anytime, anywhere, every brand needs an effective mobile marketing strategy. billion in 2015 and USD 38.1

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What Does the Addition of DOOH to the OpenRTB Protocol Mean for AdTech?

Clearcode

Otherwise, they would jeopardize their contract or authority to display advertising to networks of screens. Different Digital Display Manufacturers There are no worldwide leading brands selling DOOH screen technology to the market, unlike in the TV and mobile device markets.