Ad Beat

NOVEMBER 25, 2024

It’s just easier to build brand awareness and show how their services will help the users through engaging video content. If you go through AmEx’s video ads, you’ll find a mix of short- and long-form videos, all of which clearly highlight how being an AmEx user will make your life better. on this publisher.

Impressions 95

Impressions Video Ads Brand Awareness Finance 95

Ad Beat

MARCH 6, 2024

But, from a B2C perspective, the company is best known for appliances and other electronics products. percent as of Q4 2023 … Source: Statista …and it’s also a major player in countless other consumer electronics niches, including smart TVs, refrigerators, and laptops. And they’re hardly the only advertisers to bet big on video.

Electronics 61

Electronics Display Advertising Impressions Video Ads 61

InMobi

JANUARY 21, 2022

4) Video Influences Shoppers Throughout the Purchase Cycle Most marketers are no strangers to the power of video — studies have shown that video improves the online shopping experience , better educates shoppers on a product , and that video ads have higher click-through-rates than display advertisements.

Retail 52

Retail Media Click Through Rate Video Ads 52

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Brid.tv

APRIL 11, 2024

So it’s no surprise that the rise of digital media has led to the boom of digital advertising. In contrast to traditional media, digital (or online) media is all media that is encoded and can be viewed, distributed, or stored on digital electronic devices. What Is Digital Media?

Media 52

Media Healthcare Audience CPM 52

Brid.tv

MAY 26, 2023

So it’s no surprise that the rise of digital media has led to the boom of digital advertising. In contrast to traditional media, digital (or online) media is all media that is encoded and can be viewed, distributed, or stored on digital electronic devices. What Is Digital Media?

Media 52

Media Audience CPM Electronics 52

MNTN

JANUARY 13, 2023

As the company plans its back-to-school campaign, the brand positioning aspect of their plan would tell them to focus on talking about protecting a student’s lockers, keeping their expensive electronics safe, or preventing pranksters from stealing their gym clothes. Programmatic Display Advertising. Native Advertising.

Advertising 52

Advertising CPA Marketing Brand Awareness 52