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Over half of ad buyers are using generative AI for video creation: IAB

Marketing Dive

Published July 18, 2025 Sara Karlovitch Staff Reporter post share post print email license A CTV ad for CB2 that's been repurposed from social media. Thirty percent of digital video ads are built from scratch or enhanced using the technology, with that number expected to grow to 39% in 2026.

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Jack in the Box links with T-Pain for Fortnite map, Twitch livestream

Marketing Dive

ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive 23 JUN Webinar | 2 p.m. By Peter Adams, Jessica Deyo, Sara Karlovitch and Chris Kelly • Dec.

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Pepsi parodies ‘Share a Coke’ after rival resurrects iconic campaign

Marketing Dive

ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive 23 JUN Webinar | 2 p.m.

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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

OTT (over-the-top) advertising delivers video ads via the internet—no cable bundles, no satellite dishes, just premium content streamed directly to viewers on smart TVs, mobile apps, and other connected devices. Types of OTT Ads OTT advertising comes with options. What is OTT Advertising? What sets it apart?

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E.l.f. gets ‘Sunhinged’ about SPF denial for YouTube comedy special

Marketing Dive

ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive 23 JUN Webinar | 2 p.m.

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Smirnoff Ice toasts 25 years with first global campaign

Marketing Dive

ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive 23 JUN Webinar | 2 p.m. By Chris Kelly • April 24, 2024 Latest in Creative E.l.f.

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Amazon widens access to video generator as AI ad tools gain traction

Marketing Dive

Recommended Reading Amazon launches AI-powered video ad generator ahead of holidays By Peter Adams • Sept. “All I can say is watch this space,” said Richman. You see the quality curve that we’re on. I’ll let you connect the dots.” ET Loyalty 2.0

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