How Jagran New Media doubled video ad revenue with a managed AdOps service
Martech
OCTOBER 22, 2021
Jagran New Media, a leading publishing house in India, had a revenue problem. They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. Any drops in CPM that occurred were never satisfactorily explained to them.
Let's personalize your content