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CTV Measurement: 8 Metrics & KPIs to Track Success

MNTN

Connected TV (CTV) has transformed TV advertising into a precision-driven, performance marketing channel, but unlocking its full potential requires understanding the right metrics. Performance Reporting & Optimization : Reports detail ad effectiveness, enabling marketers to fine-tune future campaigns for improved results.

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How Curation Is Transforming Programmatic Advertising in the Post-Cookie Era

YieldBird

These curated packages might include audiences browsing certain content categories, showing specific purchase intent, or even inventory with high viewability scores. This approach may prove crucial for sustaining large-scale activation of second- and third-party audiences in an open market as third-party cookies disappear.

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DoubleVerify, IAS develop attention measurement solutions for Snap

Marketing Dive

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How APAC Mobile App Publishers Are Preparing for What’s Next: Insights from the Mobile Leaders’ Summit

PubMatic

These are publishers whose growth strategies rely heavily on driving and monetizing traffic outside of their home markets. As the event progressed and I spoke with our partners, one theme came through clearly and it was echoed in the market data shared throughout the event: the mobile app publishing industry is evolving.

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5 Smarter Ways to Stretch Your Ad Dollars

PubMatic

Todays marketers are navigating a perfect storm of uncertainty, and the pressure to do more with less has never been greater. In times like these, marketers are, essentially, captains navigating choppy seas without a lifeboat in sight. With our Activate platform, marketers arent locked into one way of buying.

ROI
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What Is CPM for Publishers?

SODP

The CPM pricing model is a firm favorite among digital publishers, with good reason. The increasing number of internet users has made digital marketing vital to any business’ growth strategy. It is, therefore, hardly surprising that the global digital advertising market is projected to hit $786 billion by 2026. What Is CPM?

CPM
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What Is CPM and How It Shapes Your Advertising Strategy

Brid.tv

What is CPM , and why is it important for advertisers to know? By learning how to calculate CPM, compare it with other metrics, and understand the factors that influence it, you can make smarter decisions for your advertising strategy. Table of Contents [ hide ] What Is CPM and Why Is It Important? How to Calculate CPM?

CPM