Lemonads

AUGUST 26, 2020

Advertisers, publishers, and networks face a huge number of hurdles in the affiliate marketing ecosystem. Digital marketing is a relatively new industry, but it’s been plagued by fraudsters since its early days. Is Fraud a Big Problem in Affiliate Marketing? million dollars per hour. million dollars per hour.

Machine Learning 52

Machine Learning CPL Affiliates CPA 52

Lemonads

MARCH 18, 2020

When we talk about affiliate marketing, we often focus on the role of the affiliates who is central to the affiliation process. Advertisers have to set some rules on how offers can be promoted regarding traffic allowed, ads used, and how it’s gonna be promoted. But how does it work when you are an advertiser?

CPA 52

CPA Affiliates Advertising CPL 52

Lemonads

JANUARY 25, 2021

We often find ourselves wondering about what a SmartLink is and why we should or should not be using it. In this article, we will give you some hints about why and when you can or should use one option rather than the other one. What is a SmartLink? Why should SmartLink be an option? Either as the main option or a possible backup.

Affiliates 52

Affiliates CPL Banner CPA 52

Martech

FEBRUARY 5, 2024

Think about how your organization deploys its B2B marketing tactics. Running a paid media campaign is relatively easy for an experienced B2B marketing team. The next item on many B2B marketing budgets is cost-per-lead (CPL) activation, popularly known as lead gen and often conducted via content syndication.

CPL 113

CPL Healthcare MarTech Finance 113

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. Data and analytics take the guesswork out of marketing. Types of marketing analytics models.

Marketing 131

Marketing CPL Machine Learning CPC 131

Lemonads

JUNE 15, 2020

In this case study, we will give you our 10-point performance checklist and explain how to launch a profitable Media Buy campaign with only $250 budget, an Affiliate marketing offer, Adcash as traffic source and Voluum as optimization software. Prices that allow us to envisage large volumes for our tests. It all starts with the source.

Non-Profit 52

Non-Profit Media Affiliates ROI 52

Lemonads

SEPTEMBER 27, 2020

From financial institutions to government agencies, cybercriminals have successfully targeted dozens of industries and the digital marketing vertical is no exception. This umbrella term describes a wide variety of different activities, but all of them have the same goal. What Steps Can Stakeholders Take to Minimize Ad Fraud?

Advertising 52

Advertising Machine Learning GDPR CPL 52

Lemonads

JANUARY 17, 2022

Affiliate marketing is one of the most popular forms of digital advertising and companies rely on this technique to connect with different consumer segments that have distinct needs. In this article, we will go over the definition of an affiliate and the different types of independent marketers that exist today.

Affiliates 52

Affiliates Marketing CPL CPM 52

Lemonads

JULY 10, 2021

If you are hearing or reading the term “affiliate commission” lately, it’s because you are wandering around the affiliate marketing world. But let us start by explaining briefly what affiliate marketing is and how it works. What is Affiliate marketing? Such is the case of top affiliate marketers.

Affiliates 52

Affiliates CPL CPA Cookies 52

Single Grain

DECEMBER 8, 2023

Solid Return on Ad Spend If you read our LinkedIn statistics post, you may recall that 58% of marketers say that this platform produces the best value with regards to Return on Ad Spend (ROAS). With a 930+ million user base of professionals, you’ll easily attract more qualified leads and generate a positive ROI on your ad spend.

CPC 105

CPC Conversion Conversion Rate Audience 105

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Lemonads

JUNE 7, 2020

In this article, we will explain what CPA Marketing is and the different aspects of CPA Marketing. CPA marketing is an affiliate marketing business model. We are going to explain to you what is CPA marketing, plus we are giving you some strategy tips at the end of this article, so keep reading!

CPA 52

CPA Affiliates Marketing Banner 52

Single Grain

APRIL 24, 2023

A good case study not only proves a marketing company’s success, but also zones in on the strategies used to identify leads, customer pain points, increase sales, convert leads, and accomplish other goals. The team relied too heavily on their internal sales staff, using account-based marketing and cold calling tactics.

CPL 52

CPL Conversion Rate Food Conversion 52

Lemonads

MAY 8, 2021

The affiliate business has an average growth of 10% annually and it's worth at least 20% of the advertiser’s marketing budget. The affiliate business is a passionate world where product owners and marketing professionals join their forces to make money. The affiliate business is a business that revolves around affiliate marketing.

Affiliates 52

Affiliates CPL CPA Advertising 52

Single Grain

APRIL 24, 2023

With so many digital marketing tactics available, it can be challenging to know which ones will work best for your B2B business. That’s why we’ve put together a collection of eight B2B digital marketing case studies to inspire you. Buzzvil analyzed the 5.4 Buzzvil analyzed the 5.4

Marketing 52

Marketing Retargeting Click Through Rate Audience 52

Lemonads

SEPTEMBER 13, 2020

In this Affiliate Marketing Case study, we will learn how the total absence of conversions can still be used for learning, we will set up simple budget rules to avoid ruining yourself during tests and how to organize your tests to make sure you never waste your time. How can I be sure to make the right choice?

Affiliates 52

Affiliates Conversion Rate CPA Marketing 52

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. That is, if you use it right. Let’s be clear: LinkedIn Ads is an expensive platform.

CPL 98

CPL Retargeting ROI Click Through Rate 98

Single Grain

APRIL 1, 2020

Email marketing. If you can master these three sources while simultaneously uncovering a powerful sales and marketing alignment and nurturing your leads, in due time you can turn things around. Leads are the name of the game. More sales qualified leads = more sales. It’s that simple. Quality of incoming traffic converting into leads.

Conversion Rate 126

Conversion Rate SEO Conversion Education 126

Single Grain

FEBRUARY 24, 2023

‘re alLooking to boost your B2B marketing game in 2023? That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), Generating high-quality leads is crucial, but can be a real challenge. Why Choose Single Grain?

Agency 59

Agency Marketing SEO Conversion Rate 59

Lemonads

AUGUST 8, 2021

This article is specially made for business owners who want to start using affiliate marketing to grow their businesses. Keep reading and by the end of this article, you will know everything you need to create your affiliate marketing program. What is Affiliate Marketing and how does it work?

Affiliates 52

Affiliates Cookies CPL Conversion 52

Lemonads

DECEMBER 13, 2020

If you’re familiar with affiliate marketing and how the industry works, you know the importance of choosing the right offer. In simple terms, affiliate offers are programs that companies develop to promote their services through third-party marketers known as affiliates. What’s an Affiliate Program?

Affiliates 52

Affiliates Conversion CPL Advertising 52

Lemonads

JULY 14, 2020

As a matter of fact, 38% of digital media professionals see ad fraud as the biggest threat to the success of their marketing campaign in 2020, so having the right protection mechanisms in place can significantly increase your chances of success. Ad Fraud at a Glimpse: How Big is the Problem?

Machine Learning 52

Machine Learning Conversion CPL CPA 52

Single Grain

SEPTEMBER 22, 2023

The key to automating a consistent flow of qualified leads is setting up a quality marketing funnel. By guiding potential customers through a series of stages, from awareness to conversion, well-crafted marketing funnels can increase conversions, drive revenue and create loyal customers. Work With Us What Is a Marketing Funnel?

Marketing 105

Marketing Conversion SEO Conversion Rate 105

Lemonads

AUGUST 19, 2021

There are more than 40 million Americans using online dating websites and those users range from young to old. The online dating market offers options for all kinds of relationship duration, personality or cultural preferences from ethnicity to religion, and everything in between. CPL SOI: $1.75 Let’s get right to it!

Affiliates 52

Affiliates Cookies CPL Media 52

Martech

AUGUST 29, 2022

Data is the lifeblood of digital marketing. Accessing and managing high-quality data is the biggest challenge facing marketing organizations today. Marketing is no longer about publishing generic advertisements in newspapers, hoping the right people will see them. We’ll cover: What is data in marketing?

Marketing 115

Marketing CPL Conversion ROI 115

Single Grain

NOVEMBER 14, 2023

Most PPC platforms use auction bidding systems to price their ad inventory. That means the more people who use the platform, the more expensive it gets for you to buy traffic. So while market leaders like Facebook Ads and Google Ads are great platforms for driving targeted traffic, there are reasons to test alternative channels.

Ad network 98

Ad network Conversion CPC CPM 98

Brid.tv

SEPTEMBER 26, 2022

Using these networks, publishers connect with advertisers to sell them their ad inventory. Behavioral targeting allows you to specify the audience in terms of their search history and online footprint. Behavioral targeting allows you to specify the audience in terms of their search history and online footprint. Google ADX 2.

Ad network 52

Ad network CPC CPM CPA 52