MNTN

OCTOBER 14, 2022

As a marketer, you want to build as much awareness for your product as possible. Or the effectiveness of your marketing spend and sales campaigns? This article presents you with 15 digital marketing metrics and KPIs you can use to measure performance. What Are KPIs in Marketing? Cost-Per-Click (CPC).

CPL 52

CPL CPA Brand Awareness Marketing 52

Single Grain

FEBRUARY 5, 2020

Realistically, not all of your marketing campaigns are going to generate the results you’re after. But no matter what the performance of your campaign may be, tracking proper B2B marketing KPIs always helps you learn something so that you can improve the performance of your current and future campaigns. Get A Free Consultation.

Marketing 141

Marketing Conversion CPC CPA 141

Single Grain

AUGUST 17, 2021

One of the most important hires in your company is the VP of marketing. Since the VP of marketing role requires an solid understanding of the market, vast knowledge of sales generation, demand generation and overall brand building, hiring the perfect person for the job can be challenging. What Is a VP of Marketing?

Marketing 98

Marketing Communications ROI Brand Awareness 98

Single Grain

MAY 11, 2023

It marked the dawn of a new era of digital marketing that would transform the world into the digital landscape we know today. Digital marketing has become a pillar of practically every successful business by driving sales, sharing brand messaging, and creating a digital “home base” for relevant brands everywhere.

Advertising 52

Advertising Retargeting Impressions CPC 52

Brid.tv

JUNE 26, 2023

Although not a traditional video ad network, Primis helps publishers maximize ad yield through their unique content units and some of the best engagement-boosting features on the market. Primis helps publishers serve relevant video content to their users based on their previous viewing experience. and CTV video ads.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Single Grain

JUNE 5, 2023

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. billion internet users.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Lemonads

FEBRUARY 14, 2021

In the most basic sense, an advertising network is an intermediary that specializes in connecting advertisers that want to promote their products with publishers who have available ad spots, or inventory if you will. Defining an Advertising Network What is an ad network?

Ad network 52

Ad network Pop-Up Affiliates CPA 52

VideoWeek

OCTOBER 21, 2022

We are finding that our advertising partners across many industries are decreasing their marketing budgets.” The Competition and Markets Authority (CMA) has ordered Meta to sell Giphy, following a tribunal into the takeover’s impact on the display advertising market. The Week in TV. The Week in Tech.

Video Ads 52

Video Ads Advertising Media Display Advertising 52

Smart-Hub

JANUARY 23, 2023

The main features: targeting specific sites, keywords on pages, devices, geography, browsers, the use of audience segments, remarketing, and the ability to automatically optimize for a given KPI (CPM, CPC, CPV, CPA). SSP (supply-side platform) is a system that accumulates traffic from many sites and connects to DSP.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Single Grain

JUNE 30, 2022

A programmatic advertising agency consists of specialized online marketing professionals who manage several programmatic display marketing ad platforms. Programmatic advertising provides increased transparency to marketers and advertisers compared to traditional advertising. Every digital marketing agency is not the same.

Agency 52

Agency Advertising Retargeting Conversion 52

Brid.tv

SEPTEMBER 26, 2022

Using these networks, publishers connect with advertisers to sell them their ad inventory. For example, if you have an OTT streaming service with a website, an OTT, connected TV , or a mobile app for various operating systems, your ad network should be able to serve display ads on all of them. . Google ADX. On top of this, Brid.TV

Ad network 52

Ad network CPC CPM CPA 52

Single Grain

DECEMBER 23, 2019

Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience). trillion by 2030.

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96