Martech Series
JANUARY 19, 2023
A CPA audited and approved the organization for the SOC 2, Type 1 attestation. Furthermore, their leadership team is deeply involved in writing, implementing, and managing policies and procedures, documenting how this security and control continues daily.
Digital Ad Blog
MAY 26, 2025
Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics. In many sectors, CPMs have doubled in just two years, forcing brands to spend more for less visibility.
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Single Grain
APRIL 29, 2025
The platform offers an average CPC of $1.54 , a conversion rate of 2.94%, a CTR of 2.83%, and a CPA of $41.44about 30% lower than Google’s. Recent data indicates that Facebook Ads can deliver a 60% lower average cost-per-acquisition (CPA) versus Google Search Ads for B2C campaigns.
Single Grain
AUGUST 8, 2023
Case Study 3: Clearfly Increased Contact-Us Form Fills and Brochure Downloads With an Outstanding Average CPA of $6.70 Key Results: Programmatic advertising campaigns led to increased contact-us form fills and brochure downloads, resulting in an average cost per acquisition (CPA) of $6.70.
MNTN
JULY 21, 2022
This data from MNTN’s ecommerce vertical shows how impactful retargeting can be: Retargeting saw a 262% higher ROAS vs. Prospecting Retargeting saw a 52% lower CPA vs. Prospecting. Edmundson stressed that retargeting can be a vital tool for performance marketers to drive results.
Lemonads
APRIL 3, 2020
The good news is that companies in certain industries experienced a major increase in web traffic including finance, healthcare, food, exercise gear, and news outlets. These verticals include agriculture, construction, energy, retail, manufacturing, real estate, and travel, just to name a few.
Lemonads
JUNE 5, 2020
Offers and Verticals There are many different CPA offers out there and not all of them are created equal. While researching CPA offers, you have to make sure that the industry is compatible with the ad formats you want to use. Likewise, the vertical and product you choose to promote will also impact the performance of your ad.
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