Digital Ad Blog

MAY 26, 2025

Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics. In many sectors, CPMs have doubled in just two years, forcing brands to spend more for less visibility.

Media 59

Media SEO Marketing Healthcare 59

Single Grain

APRIL 29, 2025

The platform offers an average CPC of $1.54 , a conversion rate of 2.94%, a CTR of 2.83%, and a CPA of $41.44about 30% lower than Google’s. Microsoft Advertising’s key advantages include: Less competition : Fewer advertisers competing for impressions leads to lower cost per clicks (CPCs) and better ad positions.

Media 52

Media ROI CPC CPA 52

Lemonads

JUNE 16, 2021

Choosing the right CPA offer and vertical are both crucial, plus media buyers and other affiliates also have to learn how to optimize their ads. While relatively simple, CPC campaigns can be extremely profitable and still have relatively low costs, especially when compared to other bidding models.

Affiliates 52

Affiliates Ad network CPC Non-Profit 52

Lemonads

FEBRUARY 9, 2021

These include, but are not limited to: Insurance Home services Auto Travel Gaming Software and mobile apps Entertainment Finance Healthcare Dating Privacy and Security Modern consumers only like to visit platforms and interact with ads that respect GDPR laws as well as other privacy guidelines.

Ad network 52

Ad network Affiliates CPM Pop-Up 52

Single Grain

JUNE 5, 2023

Statista ) Pharma and healthcare account for 11% of the nation’s online advertising spending. LitCommerce ) CPA on search is $48.96, and $75.51 WebFX ) The average CPC for Google search ads is $1-$2. WebFX ) The average Google CPC is $1.16. LitCommerce ) CPA on search is $48.96, and $75.51 billion internet users.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

JUNE 30, 2022

billion healthcare brand and took their lead generation activity to the next level, resulting in a 350% return on investment. Advising intelligent bidding strategies to maximize conversions and reduce cost-per-acquisition (CPA). Creating ongoing ad copy to improve the ad quality score, resulting in lower CPC and higher profits.

Agency 52

Agency Advertising Retargeting Conversion 52

Basis

MAY 8, 2025

The industries most likely to surface AIOs have fluctuated over time, but searches related to healthcare, B2B technology, and education have had some of the highest likelihoods to date. This is likely why queries related to healthcare, B2B, and education are more likely to surface AIOs, as many of these searches are informational.

Click Through Rate 78

Click Through Rate Advertising CPC Healthcare 78