Marketing Dive

JULY 10, 2025

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Mobile Conversion gives gaming advertisers quantifiable data to inform and coordinate their mobile and CTV marketing campaigns. You can unsubscribe at anytime.

Machine Learning 70

Machine Learning Conversion Retail Ad Tech 70

Single Grain

JUNE 16, 2025

Third-party cookies are now largely obsolete, and global privacy regulations are becoming increasingly stringent. As a result, marketers face a stark reality: 85% of advertising professionals favor first-party data identifiers as the primary solution to replace cookies , according to recent research by Statista.

Retargeting 52

Retargeting Cookies Click Through Rate Control Group 52

illumin

SEPTEMBER 19, 2024

Cookies from websites may be used to gather this data for relevant targeting , although there are cookieless data strategies that are gaining momentum. This can be through cookies or a tracking pixel. Big data insights, GPT-3, and augmented intelligence solutions will also continue to impact marketing automation initiatives.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

illumin

JUNE 15, 2025

UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. MarTech is the use of software to automate, streamline, and improve the marketing efforts and campaigns of businesses.

MarTech 103

MarTech Ad Exchange A/B Testing Demand Side Platform 103

Martech

MAY 12, 2025

Reliable data underpins every successful martech strategy, giving marketers the clarity needed to make informed decisions about performance and optimization. But recent shifts driven by technological advances and tightening privacy regulations have disrupted the attribution-heavy models marketers have leaned on for over a decade.

A/B Testing 114

A/B Testing Machine Learning ROI GDPR 114

Single Grain

APRIL 27, 2025

With rising acquisition costs and increasing competition across channels, marketers must focus on maximizing the return on every dollar spent. Return on ad spend (ROAS) has become the north star metric for performance marketers looking to drive sustainable growth. The global digital advertising market is growing at 14.7%

Retargeting 52

Retargeting Conversion Rate Machine Learning Conversion 52

Martech

JANUARY 14, 2025

Froggatt said marketers and agencies will go back to basics and implement strict testing regimes, media mix modeling, and impact assessments. Froggatt explained: I think this is part of getting away from cookie and partner-based measurement. The stronger the data, the more intuitive, connected, and precise marketing experiences.

Advertising 129

Advertising Machine Learning Cookies Agency 129

Single Grain

JULY 6, 2025

This scenario plays out millions of times daily, yet 80% of marketers report that relying on first-touch or last-click attribution leads to significant budget misallocation in multi-device campaigns. But the reality is far more complex than most marketing teams realize. Here’s what actually works in 2025.

Cookies 52

Cookies Conversion Machine Learning Affiliates 52

illumin

JANUARY 2, 2025

Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Martech is the use of software to automate, streamline, and improve the marketing efforts and campaigns of businesses. What is Martech?

MarTech 59

MarTech Ad Exchange A/B Testing Demand Side Platform 59

Single Grain

APRIL 22, 2025

Measuring and optimizing return on investment (ROI) is critical to digital marketing. Marketing teams are often under increasing pressure to justify their spending to upper management, and understanding the actual impact of their digital marketing efforts is essential for long-term success.

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

Single Grain

JUNE 30, 2025

The global synthetic data generation market is projected to explode from $218.4 For marketing leaders grappling with the deprecation of cookies, stricter privacy regulations, and the constant pressure to deliver measurable ROI, synthetic data advertising offers a game-changing solution. million in 2023 to $1.79

Advertising 52

Advertising Machine Learning GDPR A/B Testing 52

Single Grain

MAY 5, 2025

For high-value B2B marketing, it’s no longer enough to cast a wide net and hope to catch the right fish. Companies that align Account-Based Marketing with Account-Based Advertising report 60% higher win rates than those that don’t, according to RollWorks.

Account-Based Advertising 52

Account-Based Advertising ROI Advertising Conversion Rate 52

Martech Series

JUNE 23, 2025

Mark will lead product strategy and development for Basis’ DSP, leveraging his more than two decades of expertise in programmatic advertising, identity solutions, and machine learning. Mark was most recently SVP of product at YieldMo, an AI-powered advertising technology platform.

Machine Learning 64

Machine Learning MarTech Cookies Ad Tech 64

Martech

JUNE 4, 2025

In Google Analytics 4 (GA4), attribution models aim to answer one of marketings most persistent questions: which channels drive results? If youre responsible for growth, customer acquisition, or proving marketing ROI, its critical to understand how these models work and how they shape the data you report.

Conversion 60

Conversion Machine Learning ROI Brand Awareness 60

Marketing Dive

JULY 8, 2025

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. The results demonstrate how MMMs like Meridian can help marketers measure an increasingly complex media landscape. You can unsubscribe at anytime.

Agency 53

Agency Ad Tech Cookies Machine Learning 53

Ad Monsters

FEBRUARY 18, 2025

After being buffeted by cookie deprecation, declining search traffic, programmatic devaluation, brand safety blocklists, and various other regulations and platform changes that have made business on the open web more precarious, it’s no wonder publishers are seeking stability. Consider the cautionary tale of ad network Rocket Fuel.

Ad Tech 66

Ad Tech Machine Learning Shipping GDPR 66

Basis

FEBRUARY 28, 2025

THE CONTEXT: So many of last years Performance Max updates favored Googles AI and machine learning over advertiser oversight. Make every connection count [:05] THE NEWS: A shorter season (five fewer shopping days) between Thanksgiving and Christmas this year means one thing for marketers: It's crunch time!

Social Advertising 92

Social Advertising Advertising Conversion Media 92

VideoWeek

NOVEMBER 1, 2024

Starbucks’s marketing strategy will also get a refresh, as Niccol says it had become too focussed on Starbucks’s registered loyalty card holders. We have been arguing for the law to be changed to allow cookies to be used for ad and audience measurement on an opt-out basis, without requiring consent,” said IAB UK. “We

Retail 52

Retail Cookies Media Ad Tech 52

Martech

MARCH 18, 2025

Call analytics and conversation intelligence platforms have the potential to help marketers transform their marketing strategies and improve customer engagement. With access to third-party cookies diminishing, call data becomes more valuable for creating compliant customer databases. Email: Business email address Sign me up!

Machine Learning 88

Machine Learning GDPR Conversion Healthcare 88

illumin

APRIL 22, 2025

As the world increasingly embraces sustainable practices, industries across the board are rethinking how they operate, and digital marketing is no exception. As a result, companies are prioritizing eco-friendly initiatives across all facets of their operations, including marketing. However, with great power comes great responsibility.

Advertising 79

Advertising Marketing Ad Inventory Impressions 79

Single Grain

APRIL 29, 2025

Key Metrics 78% completion rate 64% opt-in for email marketing 3.2x Our content marketing agency has helped clients implement real-time personalization systems that have increased engagement by up to 217% by delivering precisely targeted content based on zero-party data. higher conversion rate for quiz participants 2.

Conversion Rate 52

Conversion Rate Click Through Rate Conversion Cookies 52

Martech

SEPTEMBER 27, 2021

Data-driven attribution] uses advanced machine learning to more accurately understand how each marketing touchpoint contributed to a conversion, all while respecting user privacy,” according to an announcement from Vidhya Srinivasan , VP/GM Buying, Analytics and Measurement, Google Ads. Ad availability. Why we care.

Machine Learning 122

Machine Learning Conversion Cookies Advertising 122

Martech

SEPTEMBER 30, 2021

Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending.

Machine Learning 136

Machine Learning Marketing ROI Demand Side Platform 136

AdExchanger

NOVEMBER 7, 2024

So, when Google announced in July that it would no longer deprecate third-party cookies in Chrome, the decision could have had ripples all the way to Opera’s headquarters in Norway. The Opera browser, which has 2.2%

Cookies 109

Cookies Advertising Machine Learning Marketing 109

Martech Series

OCTOBER 28, 2022

The advertising industry faces particular challenges and opportunities at the moment with third-party cookies about to expire. But without cookies, and the ability to use personal data in advertising, the industry is now facing significant disruption. Yet without this data, marketers face advertising to anonymous users.

Audience 115

Audience Machine Learning Cookies Brand Awareness 115

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Machine Learning 119

Machine Learning Marketing Healthcare eCommerce 119

Martech

DECEMBER 17, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. How do we currently manage our marketing campaigns? What it is.

Machine Learning 124

Machine Learning Marketing MarTech Cookies 124

Martech

AUGUST 18, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, where do automation and creativity converge in marketing? I recently shared a Spotify playlist with a friend of mine who isn’t in our marketing community.

Marketing 131

Marketing Cookies Machine Learning MarTech 131

Martech

JULY 25, 2022

Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just keep the business afloat during challenging times. And it’s not just marketing department jobs and media budgets that are at stake.

Machine Learning 111

Machine Learning Marketing Cookies ROI 111

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

Marketing 133

Marketing Cookies Machine Learning MarTech 133

Martech

JANUARY 9, 2023

Aside from getting a major facelift and data model change, one of the platform’s most powerful upgrades was the addition and refinement of machine-learning capabilities. . Not only is this a benefit, but it’s a necessity as changes in browser cookies and user identifiers increasingly limit the old way of tracking.

Machine Learning 124

Machine Learning Cookies eCommerce Conversion 124

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. Data and analytics take the guesswork out of marketing. Types of marketing analytics models.

Marketing 132

Marketing CPL Machine Learning CPC 132

Martech

MARCH 1, 2022

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Does the vendor seem to understand our business and our marketing needs?

Machine Learning 114

Machine Learning Marketing MarTech Cookies 114

Ad Monsters

MARCH 6, 2024

With the decline of third-party cookies, data collaboration platforms might be the industry’s answer to improving data’s value. Emily Dalamangas: We have heard a lot about the challenges for marketers, agencies, and media owners with the decline of third-party cookies. How have these challenges affected data enablement?

Cookies 97

Cookies Real Estate Machine Learning Media 97

Martech Series

SEPTEMBER 6, 2022

Investment will continue ZineOne’s growth and leadership in using real-time behavioral intelligence to convert anonymous consumers without cookies or PII. Marketing Technology News: “Atomic Habits” Author James Clear to Ignite Attendees at Zapier’s Annual…. “We

Machine Learning 96

Machine Learning Conversion Rate Marketing Conversion 96

Ad Monsters

MAY 13, 2024

For reasons that completely baffle me, the digital advertising industry congratulates itself for taking steps to eliminate third-party tracking cookies from the ecosystem, while replacing them with something equally bad from a consumer privacy perspective: various private signals that allow for one-to-one targeting.

Advertising 131

Advertising Cookies Machine Learning GDPR 131

Martech

MAY 14, 2024

While Google’s announcement to pump the brakes again on deprecating third-party cookies isn’t exactly a surprise, it’s also not a license for marketers to take their foot off the gas of testing alternative ways to serve relevant ads without cookies.

Machine Learning 119

Machine Learning Advertising Cookies Conversion Rate 119