illumin

JULY 11, 2024

Predictive AI gives marketers the ability to boost performance, mitigate risk, and optimize processes. Also sometimes referred to as enterprise machine learning, predictive AI is a go-to for boosting performance and efficiently planning future campaigns. But what is predictive AI and how does it work?

Machine Learning 52

Machine Learning Education Manufacturing Ad Space 52

Martech

MAY 12, 2025

Reliable data underpins every successful martech strategy, giving marketers the clarity needed to make informed decisions about performance and optimization. But recent shifts driven by technological advances and tightening privacy regulations have disrupted the attribution-heavy models marketers have leaned on for over a decade.

A/B Testing 113

A/B Testing Machine Learning ROI GDPR 113

Martech

SEPTEMBER 30, 2021

Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending.

Machine Learning 136

Machine Learning Marketing ROI Demand Side Platform 136

AdExchanger

NOVEMBER 7, 2024

So, when Google announced in July that it would no longer deprecate third-party cookies in Chrome, the decision could have had ripples all the way to Opera’s headquarters in Norway. The Opera browser, which has 2.2%

Cookies 111

Cookies Advertising Machine Learning Marketing 111

Basis

JANUARY 2, 2025

Signal loss continues to be a pressing concern, despite Google reversing its plans to deprecate third-party cookies in Chrome and instead allowing users to make an informed choice when browsing. And while its no longer the D-Day many in the marketing world had feared, signal loss will only continue to increase in the months and years ahead.

Advertising 105

Advertising Retail Cookies Audience 105

Martech Series

OCTOBER 28, 2022

The advertising industry faces particular challenges and opportunities at the moment with third-party cookies about to expire. But without cookies, and the ability to use personal data in advertising, the industry is now facing significant disruption. Yet without this data, marketers face advertising to anonymous users.

Audience 115

Audience Machine Learning Cookies Brand Awareness 115

Single Grain

JUNE 16, 2025

Third-party cookies are now largely obsolete, and global privacy regulations are becoming increasingly stringent. As a result, marketers face a stark reality: 85% of advertising professionals favor first-party data identifiers as the primary solution to replace cookies , according to recent research by Statista.

Retargeting 52

Retargeting Cookies Click Through Rate Control Group 52

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Machine Learning 118

Machine Learning Marketing Healthcare eCommerce 118

Martech

DECEMBER 17, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. How do we currently manage our marketing campaigns? What it is.

Machine Learning 123

Machine Learning Marketing MarTech Cookies 123

Martech

AUGUST 18, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, where do automation and creativity converge in marketing? I recently shared a Spotify playlist with a friend of mine who isn’t in our marketing community.

Marketing 130

Marketing Cookies Machine Learning MarTech 130

Ad Monsters

NOVEMBER 14, 2024

” He explained that having all information searchable and summarized in one place better prepares sales teams for client interactions, assists marketing with presentations, and equips ad ops with resources for wrap reports and similar tasks. AI tools like this have massive potential to transform ad ops.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Martech

JULY 25, 2022

Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just keep the business afloat during challenging times. And it’s not just marketing department jobs and media budgets that are at stake.

Machine Learning 110

Machine Learning Marketing Cookies ROI 110

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

Marketing 133

Marketing Cookies Machine Learning MarTech 133

Martech Series

JUNE 23, 2025

Mark will lead product strategy and development for Basis’ DSP, leveraging his more than two decades of expertise in programmatic advertising, identity solutions, and machine learning. Mark was most recently SVP of product at YieldMo, an AI-powered advertising technology platform.

Machine Learning 64

Machine Learning MarTech Cookies Ad Tech 64

Martech

JANUARY 9, 2023

Aside from getting a major facelift and data model change, one of the platform’s most powerful upgrades was the addition and refinement of machine-learning capabilities. . Not only is this a benefit, but it’s a necessity as changes in browser cookies and user identifiers increasingly limit the old way of tracking.

Machine Learning 123

Machine Learning Cookies eCommerce Conversion 123

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. Data and analytics take the guesswork out of marketing. Types of marketing analytics models.

Marketing 131

Marketing CPL Machine Learning CPC 131

Martech

MARCH 1, 2022

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Does the vendor seem to understand our business and our marketing needs?

Machine Learning 113

Machine Learning Marketing MarTech Cookies 113

Ad Monsters

MARCH 6, 2024

With the decline of third-party cookies, data collaboration platforms might be the industry’s answer to improving data’s value. Emily Dalamangas: We have heard a lot about the challenges for marketers, agencies, and media owners with the decline of third-party cookies. How have these challenges affected data enablement?

Cookies 97

Cookies Real Estate Machine Learning Media 97

Martech Series

SEPTEMBER 6, 2022

Investment will continue ZineOne’s growth and leadership in using real-time behavioral intelligence to convert anonymous consumers without cookies or PII. Marketing Technology News: “Atomic Habits” Author James Clear to Ignite Attendees at Zapier’s Annual…. “We

Machine Learning 96

Machine Learning Conversion Rate Marketing Conversion 96

Ad Monsters

MAY 13, 2024

For reasons that completely baffle me, the digital advertising industry congratulates itself for taking steps to eliminate third-party tracking cookies from the ecosystem, while replacing them with something equally bad from a consumer privacy perspective: various private signals that allow for one-to-one targeting.

Advertising 131

Advertising Cookies Machine Learning GDPR 131

Martech

MARCH 18, 2025

Call analytics and conversation intelligence platforms have the potential to help marketers transform their marketing strategies and improve customer engagement. With access to third-party cookies diminishing, call data becomes more valuable for creating compliant customer databases. Email: Business email address Sign me up!

Machine Learning 87

Machine Learning GDPR Conversion Healthcare 87

Martech

MAY 14, 2024

While Google’s announcement to pump the brakes again on deprecating third-party cookies isn’t exactly a surprise, it’s also not a license for marketers to take their foot off the gas of testing alternative ways to serve relevant ads without cookies.

Machine Learning 118

Machine Learning Advertising Cookies Conversion Rate 118

Martech

MARCH 23, 2022

One of the most frequent cliches in marketing analytics is that there are things that simply can’t be measured. Everything in marketing is measurable , from top to bottom, from brand to customer satisfaction to purchases — you can measure 100% of marketing. Get the daily newsletter digital marketers rely on.

Marketing 113

Marketing Machine Learning Public Relations Brand Awareness 113

Martech

SEPTEMBER 28, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and did you miss me? About the last thing I did before I signed off was catch the live presentation by Larry Ellison explaining the Oracle Fusion Marketing launch.

Machine Learning 97

Machine Learning Marketing Cookies Conversion 97

Martech Series

FEBRUARY 2, 2023

Once the data is analyzed using artificial intelligence (AI) or machine learning tools, you can suggest better products to your customers and eventually push out the competition, much like a company with significant network effects does. So, it is clear that leveraging customer data is essential for building a market advantage.

Marketing 119

Marketing Conversion Rate Click Through Rate Cookies 119

Digiday

APRIL 27, 2023

In case you haven’t heard, third-party cookies will soon be no longer for the world wide web, a prospect that rattles the foundation of its core, ad-funded, business model. Related Insights Life Beyond the Cookie Amazon’s ad business earned $9.5B What’s new?

Cookies 71

Cookies Machine Learning Click Through Rate Demand Side Platform 71

Martech

JUNE 1, 2022

Third-party cookies are going the way of the dodo. The looming cookieless world has many marketers more than a little nervous. Marketing teams have until that point to find analytics alternatives for website analytics. The dawn of a world with no cookies. They’re also vital to digital marketing. Connected TV.

Marketing 127

Marketing Cookies Geo targeting First-Party Cookies 127

Martech Series

JULY 13, 2022

Tim Glomb, VP of Content and Data at Cheetah Digital and Chris Muscutt, Head of MarTech at PepsiCo, recently discussed the ins and outs of relationship marketing. Personalisation marketing tools rushed on the scene more than 15 years ago to help marketers more effectively engage with consumers in digital channels like web, social and mobile.

Marketing 105

Marketing Cookies Machine Learning MarTech 105

Martech

MARCH 21, 2024

Marketers can’t call Google’s bluff anymore. The company finally removed cookies for 1% of Chrome users (or around 30 million people) back in January. With Google continually pushing back the cookie deprecation deadline, advertisers didn’t expect, or prepare, for the demise of cookies to actually happen.

Cookies 125

Cookies Advertising Finance Machine Learning 125

Ad Monsters

MAY 15, 2024

Discover how Goodway Group is pushing the boundaries of digital marketing with the launch of GRADIANT and G-Comm. CEO Jay Friedman shares the strategic vision, market needs, and future trends driving these innovative initiatives. What specific gaps in the market are these brands designed to fill?

Conversion 116

Conversion Retail Machine Learning Marketing 116

Single Grain

JULY 6, 2025

This scenario plays out millions of times daily, yet 80% of marketers report that relying on first-touch or last-click attribution leads to significant budget misallocation in multi-device campaigns. But the reality is far more complex than most marketing teams realize. Here’s what actually works in 2025.

Cookies 52

Cookies Conversion Machine Learning Affiliates 52

Martech

AUGUST 26, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning.

MarTech 125

MarTech Machine Learning Cookies Pop-Up 125

Martech

APRIL 5, 2022

Marketing attribution is an umbrella term describing the departments, people, and technology responsible for determining what marketing tactics and channels are contributing to sales, conversions, and leads. Predicting/planning marketing and/or advertising spend based on past performance. Types of marketing attribution models.

Marketing 110

Marketing Machine Learning Conversion Cookies 110

illumin

APRIL 22, 2025

As the world increasingly embraces sustainable practices, industries across the board are rethinking how they operate, and digital marketing is no exception. As a result, companies are prioritizing eco-friendly initiatives across all facets of their operations, including marketing. However, with great power comes great responsibility.

Advertising 79

Advertising Marketing Ad Inventory Impressions 79

AdvertiseMint

OCTOBER 31, 2023

The winds of change are blowing in the digital marketing frontier. We are heading to a cookieless future , so no more third-party cookies will be allowed for online marketing. Cookies are being crumbled. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads. Cookies at work!

Cookies 98

Cookies Marketing SEO GDPR 98

Basis

APRIL 4, 2023

As a result of widespread consumer disapproval of targeting tools such as third-party cookies—not to mention government privacy regulations and changing policies from tech giants like Apple and Google —advertisers must find new ways to market relevant content to willing audience segments. The bottom line?

Cookies 98

Cookies Marketing Machine Learning Audience 98

Basis

APRIL 4, 2023

As a result of widespread consumer disapproval of targeting tools such as third-party cookies—not to mention government privacy regulations and changing policies from tech giants like Apple and Google —advertisers must find new ways to market relevant content to willing audience segments. The bottom line?

Cookies 98

Cookies Marketing Machine Learning Audience 98