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How one tech company is doing marketing without cookies

Martech

How do you do digital marketing without third-party cookies? got rid of all advertising and tracking cookies last July. You just don’t even necessarily realize how deeply entrenched an advertising cookie can be in the ecosystem and in all the tooling that you use,” she said. All SEO reporting (built on GA and GA4).

Cookies 123
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Content Is King Once Again, So, You Better Get It Right

Ad Monsters

Just ask any buyer or seller where they’ve placed their bets for post-cookie targeting and contextual is top of mind. So, why not perform content quality assurance and SEO checks from the start to reduce any worries about the disconnect between your content and conversions? Content is king once again.

SEO 110
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Geotargeting in the cookieless world

illumin

As the digital world continues its deprecation of third-party cookies , brands worldwide are pivoting – searching for ways to effectively implement cookieless marketing and targeting. It also reduces acquisition costs – reducing the average cost-per-click (CPC) as well as wasted impressions and clicks.

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Why we care about performance marketing

Martech

It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). A (short) list of why ad fraud happens: Bots simulate real user traffic on websites or apps to generate ad impressions. They also help with recruitment, SEO and tracking/reporting.

Marketing 101
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31. Steve Latham – taking an Encore at Flashtalking

Paleo AdTech

There he learned on the job the skills needed to execute SEO and SEM strategies for clients like FedEx Kinkos, and how to measure the impact of ads. Encore could then use this impression data and conversion events to build a picture of user-level paths for its attribution models.

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Common Marketing Tricks That Can Actually Ruin Your SEO

Single Grain

The long-lasting fight between sales and marketing teams and SEOs has taken many lives. Or the marketing team delivers a fantastic piece of copy, only to have their wings clipped by the SEOs. But conversion rate optimization (CRO) doesn’t have to conflict with SEO efforts. Why Marketing Tests Can Ruin SEO Efforts.

SEO 98
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31. Steve Latham – taking an Encore at Flashtalking

Paleo AdTech

There he learned on the job the skills needed to execute SEO and SEM strategies for clients like FedEx Kinkos, and how to measure the impact of ads. Encore could then use this impression data and conversion events to build a picture of user-level paths for its attribution models.