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Though cookie alternatives are out there, agencies have their issues with them all

Digiday

As agencies get more serious about finding the right third-party cookie alternatives , they are running into challenges, both old and new. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. That mashup might not be clean from beginning to end, from a consent basis.

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6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

Cookies 101
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A Post-cookie Survival Guide for Publishers – Tips From Nashville Pub Forum

Ad Monsters

He came to Publisher Forum Nashville to share what he’s learned with other publishers and how he’s used that knowledge to prepare his media brands for the cookieless future. . His team has coined him the post-cookie savior. Core to his role is figuring out how to keep making programmatic money when the cookie crumbles.

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The Demise of Third-Party Cookies in AdTech: Why Are They Being Phased Out?

Clearcode

At the center of this are third-party cookies and their demise in popular web browsers. In this article, we explain what third-party cookies are, how they work, how they are used in programmatic advertising, why they’re going away, and what the alternatives are. Table of Contents What Are Third-Party Cookies?

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First-Party vs. Third-Party Cookies: What Marketers Need to Know

Smart-Hub

Both first-party and third-party cookies are used for tracking user behavior on the Internet and allow for refining advertising strategies and delivering a more personalized user experience. In this guide, we will explain the difference between first-party and third-party cookies, explore relevant regulations, and more.

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The cookieless mobile world: how advertisers can stay competitive

illumin

The digital media scene has had a shake-up since 2024 began. As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes.

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What’s happening with cookies?

Monetize More

In 2019, Google initially announced third party cookies would be deprecated in the interest of protecting user privacy. Google is now slated to phase out support for the third party cookie in late 2023. But first, what’s a third party cookie?

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