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Weekly Roundup: Post-Cookie Insights for Publishers, GDPR Impact on Global Businesses, and More

Automatad Inc.

Post cookie insights for publishers. Vox EU examines how GDPR has affected global businesses. Are Publishers Prepared for a Post-cookie World? Association of Online Publishers (AOP) surveyed 111 industry professionals to share post-cookie insights for publishers and advertisers. Last Week’s Highlights. AdTech Trends.

GDPR 52
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Marketing and Advertising Technology Trends For the Rest of 2022!

Martech Series

The martech industry faces several challenges this year, including an increasingly complex privacy landscape, shifting trends in consumer attitudes on data-sharing, and an impending change in the way digital marketers can access and share tracking cookies. The types of cookies installed through the site. How that data is collected.

Cookies 105
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Can Targeting Truly Be ID-Free? Q&A with Anthony Flaccavento, General Manager Americas, Ogury

Ad Monsters

The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. Some companies like Ogury are implementing new strategies before full cookie deprecation to keep making strides without missing a step. What Does the End of Third-Party Cookies Mean For Ad Tech? ” Can you tell us why?

Cookies 111
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The Sell-Side View: Q&A with Axel Springer’s Miriam Zand

VideoWeek

BILD [a German news and entertainment site owned by Axel Springer] has a big live stream strategy, with a lot of different shows. Has it changed in light of Google’s U-turn on cookies? In general, we see the cookie drama as an opportunity for us, because it helps strengthen our first-party data initiatives further.

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InMobi CEO bullish about prospects for independents in the advertising space

Martech

Whether the topic was the deprecation of third-party cookies, the development of FLoC, or Apple’s “Do Not Track” initiative, Singal saw market forces correcting for these challenges and creating opportunities for independents to continue to challenge the walled gardens. We see what happened with GDPR.

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Weekly Roundup: Contextual Advertising Scrapes Data, Apple’s ATT, Ad Revenues in 2021, and More

Automatad Inc.

With the deprecation of third-party cookies and new privacy regulations around user tracking, the momentum for advertisers has shifted in favor of contextual advertising. However, the loopholes and discrepancies in TCF landed it in jeopardy as the Belgian DPA holds it in violation of GDPR on multiple fronts. . Unified ID 2.0

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2024 Programmatic Advertising Trends

Basis

Signal loss is top of mind throughout the industry as third-party cookie deprecation in Google’s Chrome browser becomes a reality: Cookies will be disabled for 1% of users in Q1 of 2024, and the rest appear set to be disabled by year’s end. Engaging content and entertainment live right at our fingertips, a single scroll or swipe away.