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Post cookie insights for publishers. Vox EU examines how GDPR has affected global businesses. Are Publishers Prepared for a Post-cookie World? Association of Online Publishers (AOP) surveyed 111 industry professionals to share post-cookie insights for publishers and advertisers. Last Week’s Highlights. AdTech Trends.
The martech industry faces several challenges this year, including an increasingly complex privacy landscape, shifting trends in consumer attitudes on data-sharing, and an impending change in the way digital marketers can access and share tracking cookies. The types of cookies installed through the site. How that data is collected.
The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. Some companies like Ogury are implementing new strategies before full cookie deprecation to keep making strides without missing a step. What Does the End of Third-Party Cookies Mean For Ad Tech? ” Can you tell us why?
BILD [a German news and entertainment site owned by Axel Springer] has a big live stream strategy, with a lot of different shows. Has it changed in light of Google’s U-turn on cookies? In general, we see the cookie drama as an opportunity for us, because it helps strengthen our first-party data initiatives further.
Whether the topic was the deprecation of third-party cookies, the development of FLoC, or Apple’s “Do Not Track” initiative, Singal saw market forces correcting for these challenges and creating opportunities for independents to continue to challenge the walled gardens. We see what happened with GDPR.
With the deprecation of third-party cookies and new privacy regulations around user tracking, the momentum for advertisers has shifted in favor of contextual advertising. However, the loopholes and discrepancies in TCF landed it in jeopardy as the Belgian DPA holds it in violation of GDPR on multiple fronts. . Unified ID 2.0
Signal loss is top of mind throughout the industry as third-party cookie deprecation in Google’s Chrome browser becomes a reality: Cookies will be disabled for 1% of users in Q1 of 2024, and the rest appear set to be disabled by year’s end. Engaging content and entertainment live right at our fingertips, a single scroll or swipe away.
You should devote your display ad dollars to more than social media apps: 59% of Gen Zs use their mobile phone to access entertainment , with YouTube (and not TikTok!) After entertainment, Gen Zs use apps to play games and even do their homework. In response, countries globally have created privacy laws, such as Europe’s GDPR.
Google Ads Introduces First-Party Data Manager Google has introduced Google Ads Data Manager, centralising controls for first-party data in preparation for the demise of third-party cookies in Chrome. The tool will become generally available in Google Ads in early 2024.
Amazon Plans Post-Cookie ID Solution Amazon appears to be planning a post-cookie identity solution, AdAge reported on Tuesday. Eight consumer groups asked EU regulators to intervene in alleged GDPR breaches by Meta, accusing the tech giant of collecting vast amounts of user data without consent.
What’s more, behind successful communication and marketing results always stands entertainment which is easy to bring to social media, OTT/CTV, audio, AR/VR, and gaming. Google Chrome To Kill Off Third-Party Cookies: What It Means for AdTech. Privacy in AdTech FAQ: Google Chrome’s Privacy Sandbox, Safari ITP, Firefox, GDPR.
Contextual Targeting Contextual targeting refers to a strategy in mobile advertising where ads are delivered based on the context or content of a web page or app, rather than relying on user-specific data or third-party cookies. It offers a privacy-friendly alternative that respects user data and preferences.
Customizable Privacy Settings: Allows users to customize their level of privacy and security, enabling features like automatic history clearing, cookie management, and more. Read our post Understanding Google’s Third-Party Cookies Phase-Out Extension to learn more.
billion fine for unlawful practices which aren’t compliant with the EU’s General Data Protection Regulation (GDPR). While Meta has taken steps to bring these data transfers in line with the GDPR, the DPC ruled that these steps don’t go far enough to protect EU users’ data. The Week in Tech Meta Hit with €1.2 percent in 2021 and 6.2
While the tough ad market saw media and entertainment revenues fall 1 percent, digital revenues rose 18 percent, meaning total ad revenue dropped by 1 percent over the year. Digital Drives ITV Revenue Growth as TV Ad Sales Fall ITV’s revenues were up 7 percent YoY in 2022, reaching £4.435 billion.
DMP can quickly provide such services, topped with great analytics and assistance in GDPR adherence struggles. Worse cookie matching. Due to the need for cookies to be synchronized between Google’s servers and ad exchanges in the bidding process. Programmatic monetization strategies. Programmatic audio.
This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance. This network operates across several prominent verticals, including news, entertainment, sports, and business niches. The platform offers a variety of ad formats as well.
TF1 said advertisers will be able to match their first-party data to the TF1/MYTF1 user base, activate campaigns without sharing their data, and measure the impact in compliance with GDPR. “It Wright has been with Havas since 2013, mostly recently as Managing Director of Havas Entertainment.
And revenues elsewhere in ProSieben’s entertainment business were up, with income from content production and sales up by 15 percent when adjusted for currency effects. Criteo Hit with €60 Million GDPR Fine. Max Schrems’ noyb Files 226 Fresh Cookie Banner GDPR Complaints. billion to €4.375 billion. .”
In short, Privacy Sandbox is an attempt to fill in the many gaps that will open up in the advertising ecosystem when third-party cookies are deprecated in the Chrome browser. The first is that, due to the comparatively limited quantity of first-party data, this approach just won’t achieve the results seen with third-party cookies.
Short-form video can be highly effective and offer significant ROI, due to several factors: Short-form videos are concise, easy to consume and can be highly entertaining or informative, which resonates well with social media users. Videos are 2X as likely to be shared on social media compared to other types of content.
UK Government Plans to Replace GDPR. The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We We will be replacing GDPR with our own business- and consumer-friendly British data protection system,” Donelan announced.
In this week’s Week in Review: M6 lifts the lid on its new streaming offering, Google debuts an MMM tool for the post-cookie era, and the CJEU rules on technical issues relating to the TCF. The case kicked off several years ago when Belgium’s data protection authority ruled that the TCF doesn’t comply with the GDPR.
Garante accused Google of violating GDPR by transferring user data to the USA; “a country without an adequate level of data protection.” French Government Approves Sanctions on Amazon Cookies. The French government has confirmed the sanctions imposed by regulatory body CNIL against Amazon Cookies in 2020.
The trade body argues that having user controls managed at the browser level, as opposed to cookie banners, would have “serious legal and commercial risks for the ad-funded internet.” billion bid during the entertainment company’s “go-shop” period, before raising the offer to $6 billion. The billionaire swept in with a $4.3
Gamurs Blames Staff Cuts on Google’s Helpful Content Update Gamurs, a digital publisher covering gaming and entertainment, has laid off thirty staff, pinning the blame partly on Google’s ‘helpful content’ update, according to Press Gazette. The role will see Rosen lead the firm’s expansion into the US market.
The entertainment giant has been experimenting with new FAST channels in the ABC app, mostly single-IP in nature, showcasing ABC titles such as General Hospital and Desperate Housewives. The new service largely replaces MyTF1, which claimed 28 million users in September 2023. Read on VideoWeek.
With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.
Publisher Advertiser Identity Reconciliation (PAIR) is aimed at brands and publishers seeking privacy-first solutions as third-party cookies are deprecated on Chrome. Entertainment and gaming-centric publisher IGN has acquired brand partnership agency 1TwentyFour. IGN Acquires Agency 1TwentyFour in Brand Partnership Push.
– The biggest challenge in 2024 was adapting to changes related to user privacy protection, particularly in the context of implementing regulations such as the Digital Markets Act and replacing third-party cookies with technologies based on first-party data. Changes in requirements and rules for in-stream video ad placements.
Futureproof Your Brand with Creator Marketing – GDPR. Digital advertising is getting a makeover, and cutting out cookies is how they’re trimming the fat. This is a story of the sixth language, one especially for business-to-business marketers and branding specialists: Data. .
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