illumin

DECEMBER 9, 2024

This close-to-purchase connection makes conversion more likely. There are also standards for “viewable impressions,” which refer to ads that are seen by users. Retail media poses for challenge for measuring impressions because some solutions dont separate viewable impressions as a separate metric.

Retail 52

Retail Media Advertising Viewability 52

Monetize More

FEBRUARY 1, 2023

It’s no secret that ad viewability is a hot topic in the publishing industry and will be more important than ever before in 2023. But what exactly is ad viewability, and how can publishers and advertisers make sure their ads are being viewed? What exactly is Ad Viewability? Why should you care about Viewability?

Viewability 52

Viewability Impressions Ad Inventory Video Ads 52

OpenX

MAY 8, 2024

Attention isn’t just a viewability metric but rather a valuable cookieless solution. Viewability is table stakes; it creates an opportunity to be noticed. Over time, incentives and technology have transformed the valuable currency of viewability into a specification that can be gamed by the unscrupulous.

Viewability 128

Viewability Audience Cookies Conversion 128

MNTN

JANUARY 10, 2025

High viewability : Ads are unskippable and can be seen in full-screen mode, resulting in higher viewability rates compared to other forms of digital advertising. Discover how Performance TV delivers revenue, conversions and more through the power of Connected TV. Want a Closer Look? Request a demo today to speak to an expert.

Advertising 52

Advertising Viewability Retargeting Audience 52

Ad Monsters

JANUARY 31, 2024

Brands now gauge attention metrics through various parameters such as viewability, creative size, interaction, ad position, time of day, publisher or program, audibility, page clutter, device frequency, and eye tracking. Visibility signals measure impressions’ validity, including metrics such as viewability and time-in-view.

Viewability 116

Viewability Impressions Machine Learning Conversion Rate 116

Ad Monsters

DECEMBER 13, 2022

Emodo’s research found that marketers whose primary KPIs are online conversion, brand lift, or brand safety are more likely to experience less campaign effectiveness due to ID loss. Viewability and Brand Safety: The Effect of Companion KPIs . Advertisers need to rethink how they evaluate their campaigns’ success.”

Viewability 102

Viewability Advertising Impressions Cookies 102

Smaato

JANUARY 30, 2024

Open Measurement (OM), extended to support television for viewability purposes, is a crucial aspect of. The post Addressability in CTV: In conversation with Davide Rosamilia, ID5’s Director of Product Management appeared first on Smaato. A significant shift is taking place, especially in how users engage in transactions through CTV.

Conversion 52

Conversion Viewability Demand Side Platform Advertising 52

Martech Series

JUNE 16, 2022

The partnership will leverage DV’s technology and data to help Reddit advertisers ensure campaigns are viewable, seen by real people, served in a brand-safe environment, safe from Fraud/IVT, and appear in the intended geography.

Viewability 96

Viewability Audience Conversion MarTech 96

Digital Turbine

OCTOBER 4, 2022

In this edition of Mobile Monday, we’re covering how apps can get noticed during the busy holiday season, the latest report showcasing higher viewability rates and lower brand risk for mobile video ads, and the future generation of gamers including how they spend. Mobile Ads Deliver More Brand Safety and Viewability.

Viewability 52

Viewability Video Ads Mobile Ads Fashion 52

Martech

MARCH 6, 2023

Viewability Viewability refers to whether a viewer saw the ad. This factors into campaign success because if the ad is displayed but not seen, it cannot build awareness or create conversions. Viewability is determined by dividing the number of viewable impressions by the total number of impressions.

Viewability 98

Viewability Conversion Rate Impressions Conversion 98

MNTN

JANUARY 19, 2024

Consider lead conversion touch attribution, for example. What Is Lead Conversion Touch Attribution? Much like other models, the lead conversion touch attribution model focuses only on the specific touchpoints that contribute to the actual conversion of a lead into a customer.

Conversion 52

Conversion Viewability Advertising Marketing 52

Martech

JANUARY 3, 2024

Non-viewable impressions. Dig deeper: Why we care about adtech: The complete guide The problems with clicks Simply viewing an ad can have some effect on the web visitor and many advertisers promote the idea of “view through conversions.” One system might track a conversion within a specified window after an ad view or click.

Advertising 130

Advertising Impressions Demand Side Platform Conversion 130

illumin

NOVEMBER 29, 2023

This eye catching addition to the ad campaign is a conversation starter that places the brand onside with customer interest and privacy. The combination of humor and engaging conversation make this ad stand out from the competition. By connecting with audiences through topical content, Skittles builds ongoing, meaningful engagement.

Brand Awareness 94

Brand Awareness Viewability Conversion Audience 94

PubMatic

JULY 27, 2022

Brand advertisers are looking for engagement and conversion, which means making sure in-app gamers are viewing ads (viewability) and completion rates (view through rate) are high. Having said so, how do developers attract these brands budgets? Here’s the secret: Metrics. They also want to see high click-through rates.

Click Through Rate 119

Click Through Rate Viewability Impressions Advertising 119

Martech Series

DECEMBER 7, 2022

.” Marketing Technology News: The Industry was Quick to Embrace Viewability, Will it be the Same for Attention? Enhancing the reach of push notifications can help CleverTap customers lower costs, increase engagement and conversion rates, and reduce churn.

Conversion Rate 98

Conversion Rate Viewability MarTech Conversion 98

YieldBird

MAY 31, 2023

Knowledge is half the battle, so be sure to keep an eye out for the following: Low Viewability : Viewability determines whether your ad had the chance to be seen by an actual human. And while 100% viewability isn’t feasible, yours should be around 40-60%. In addition, keep a watchful eye on different geos.

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

VideoWeek

OCTOBER 11, 2022

However conversations which began three years ago have now brought Netflix on board. Yesterday Netflix announced Integral Ad Science and DoubleVerify as its first measurement partners – but these are both specialists in viewability, brand safety measurement, and fraud detection, rather than trading currencies.

Viewability 111

Viewability Audience Conversion Advertising 111

Digiday

DECEMBER 8, 2022

Gauging consumer attention with viewability and media quality metrics. Marketers are finding viewability metrics to be some of the most critical elements for measuring consumer attention levels. After all, if an ad isn’t meeting basic viewability standards, it will most likely not achieve high ROI.

Viewability 68

Viewability Cookies Audience ROI 68

YieldBird

NOVEMBER 10, 2023

Yet, without a sound targeting framework, delivering excellent ad exposure, encompassing viewability, impressions, and clicks, becomes challenging. Curate High-performing Inventory Packages With brands at the peak of their holiday campaigns, advertisers seek top-tier platforms for optimal brand visibility and conversions.

Viewability 98

Viewability Impressions CPM Conversion Rate 98

Martech Series

JUNE 16, 2022

At the heart of this new product suite is Brand Lift Live, an integrated, real-time survey solution that enables marketers to optimize campaigns continuously against the brand awareness and consideration metrics that really matter, rather than limiting substitute metrics such as viewability and click-through rate (CTR).

Brand Lift 98

Brand Lift Advertising Marketing Viewability 98

Basis

FEBRUARY 21, 2025

Brands can use social media trends to their advantage, leaning into pop culture moments and trending audio to participate in the conversations their audiences are having in real time. Empower Agility Advertisers can also capture attention by personalizing content to specific momentsfor instance, by tapping into trends on social media.

Audience 52

Audience Viewability Pop-Up Advertising 52

Ad Monsters

JUNE 18, 2024

Attention vs. Viewability In the age of TikTok and viral cat videos, capturing attention is the real MVP. The Top 100 List might focus on viewability, but where’s the love for those who master the art of holding our ever-fleeting attention spans? Because contextually, there’s a lot missing from this conversation.”

Real Estate 69

Real Estate Viewability Cookies Conversion 69

Ad Monsters

JANUARY 12, 2024

Brands and companies will increasingly move beyond simplistic attribution models and adopt multi-touch/cross-platform models to consider the full customer journey and understand how different interactions contribute to conversions and LTV.” ” – Gijsbert Pols, Ph.D.,

Viewability 111

Viewability Electronics Retail Audience 111

Basis

JULY 6, 2022

MLO analyzes data from more than thirty tactic parameters, at the brand level, and dynamically creates models in real-time that determine how much a tactic should bid on each impression based on the likelihood that it will result in the desired outcome—whether that be clicks, conversions, video completions, or viewability.

Impressions 98

Impressions Machine Learning Viewability CPM 98

Martech

MAY 18, 2022

The Media Rating Council (MRC) and Interactive Advertising Bureau (IAB) define a video ad as viewable when at least 50% of an ad is in view for a minimum of one second (for display ads) or two seconds (for video ads). The video ads on Pinterest are used to generate brand awareness and conversions campaign objectives.

Advertising 113

Advertising Video Ads Viewability CPM 113

AdExchanger

JANUARY 10, 2024

Google Chrome will deprecate third-party cookies, Privacy Sandbox will dominate the conversation, and media will continue having a major crisis, as years of removing friction between consumer and content has cratered the value chain. While 2023’s return to fiscal responsibility made for rough waters, it will pale in comparison to 2024.

Ad Tech 136

Ad Tech Cookies Conversion Media 136

Ad Monsters

DECEMBER 7, 2023

The Average Campaign Spans 44,000 Websites The report hypothesizes that the “long tail” of the web presents risks to advertisers, as those sites add minimal reach, and likely underperform in the quality metrics, including 12% lower viewability rates and 100% more invalid traffic (IVT) and brand safety.

Marketing 111

Marketing Brand Lift Viewability CPM 111

Martech

SEPTEMBER 20, 2023

The aim is to provide visibility into reach, engagement and conversion, thus uncovering efficiencies and inefficiencies in marketing investments. In what Channel99 says is a first for B2B marketing, performance and marketing attribution will be tracked across a wide range of channels using pixels. ” But B2B requirements are different.

Cookies 117

Cookies Viewability Audience Marketing 117

Single Grain

AUGUST 10, 2023

Work With Us PPC Bid Strategies: Google Automated and Smart Bidding Strategies Maximize Conversions Maximize Conversions bidding strategy focuses on driving the highest possible number of conversions. With automated bidding strategies, including Maximize Conversions, advertisers have less control over individual keyword bids.

CPC 52

CPC Viewability CPM Impressions 52

Martech

JULY 19, 2023

The enhancements include: Generating responses to commonly-asked customer questions in the Conversations Inbox. Payments and Subscriptions releases Better understand customer conversion and engagement to get a more complete view of the buyer’s journey now that Google Analytics accounts show data from the HubSpot payments checkout page.

CPA 98

CPA Viewability Conversion Banner 98

MNTN

OCTOBER 9, 2024

Conversion Rate Your conversion rate tracks the percentage of consumers who perform a desired action after seeing your ad. The most common conversion is a purchase, but you can set others as your conversion criteria, depending on your brand’s needs, such as signing up for email content or downloading an app.

CPA 52

CPA Conversion Rate Viewability Impressions 52

MNTN

OCTOBER 9, 2024

Conversion Rate Your conversion rate tracks the percentage of consumers who perform a desired action after seeing your ad. The most common conversion is a purchase, but you can set others as your conversion criteria, depending on your brand’s needs, such as signing up for email content or downloading an app.

CPA 52

CPA Conversion Rate Viewability Impressions 52

Martech Series

DECEMBER 7, 2022

” Marketing Technology News: TensorIoT Achieves AWS Conversational AI Competency Distinction. Marketing Technology News: The Industry was Quick to Embrace Viewability, Will it be the Same for Attention? Alkeon Capital also made a significant investment in this round.

Viewability 98

Viewability GDPR MarTech Conversion 98

YieldBird

JUNE 14, 2023

This ensures that the refreshed ads align with the user’s interests, increasing the chances of engagement and conversions. Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-through rates, viewability, and conversions.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

This ensures that the refreshed ads align with the user’s interests, increasing the chances of engagement and conversions. Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-through rates, viewability, and conversions.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Brid.tv

APRIL 19, 2024

Boost ad viewability with a sticky, non-intrusive ad unit. Track ad performance, impressions, fill rates, viewability, and more across all devices from a unified analytics dashboard. Compliance and Privacy – Ad analytics should comply with privacy regulations like GDPR and CCPA , ensuring data is handled responsibly and ethically.

Header Bidding 75

Header Bidding Click Through Rate Fill rate Viewability 75

Basis

OCTOBER 30, 2023

X Considers Removing All Engagement Counts and Buttons on Posts [:03] All of X’s interaction counts and action buttons—except the views counter, added back in December—may soon only be visible within the post details (viewable once users click into or expand the post).

Viewability 105

Viewability Audience Conversion Media 105