Ad Monsters

MAY 20, 2024

Discover how Samsung is revolutionizing advertising with cutting-edge AI and machine learning solutions. As Samsung continues to push the boundaries of innovation, discover how they leverage AI and machine learning to drive conversion, enhance targeting, and offer unparalleled advertising solutions.

Audience 58

Audience Machine Learning Real Estate ROI 58

Martech Series

JANUARY 26, 2023

What’s more, it’s relevant to ecommerce vendors of all types, from fashion to electronics.” Marketing Technology News: Influencer Marketing Trends for 2023 Determined to see that all advertisers should benefit from programmatic advertising, the Preciso team remains on a mission to open the market to smaller brands.

eCommerce 84

eCommerce Machine Learning Display Advertising Electronics 84

Ad Monsters

JANUARY 12, 2024

Brands and companies will increasingly move beyond simplistic attribution models and adopt multi-touch/cross-platform models to consider the full customer journey and understand how different interactions contribute to conversions and LTV.” ” – Gijsbert Pols, Ph.D.,

Viewability 88

Viewability Electronics Retail Audience 88

Martech Series

DECEMBER 30, 2022

With the help of the Oracle Autonomous Database, the hands-free Voice digital assistant, and the Apex minimal code development tools, the company has now opted to update the Cerner electronic medical records software. Additionally, Tower’s vast IP and electronic design automation connections will be made available to Intel.

Healthcare 121

Healthcare Manufacturing Electronics Communications 121

illumin

OCTOBER 20, 2023

Contextual targeting ensures that ads are shown within the context of the user’s current online experience, increasing the likelihood of engagement and conversion. By displaying ads to a relevant and engaged audience, the likelihood of generating conversions and achieving campaign objectives increases.

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

Digiday

NOVEMBER 30, 2022

Dentsu has hired Brent Koning, a former vp of esports at Electronic Arts, as its global gaming lead and executive vice president. To learn more about his new position at Dentsu and his vision for gaming advertising, Digiday caught up with the newly minted Dentsu exec before he jetted to Japan for onboarding.

Media 56

Media Advertising Machine Learning Education 56

InMobi

NOVEMBER 11, 2014

By leveraging InMobi Guaranteed Outcomes, the brand can achieve a minimum rate of coupon clips or retail location lookups, significantly increasing its chances of conversion and maximizing its ROI. How Does It Work? Between 1.8X

Machine Learning 52

Machine Learning Impressions Retail Electronics 52