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The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels

Digital Ad Blog

Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics. Conversion paths are fragmented. Performance Analytics: Measuring not just rankings and traffic, but user intent fulfillment and conversion behavior.

Media 59
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Beyond Google: Top-Performing Paid Media Alternatives for 2025

Single Grain

The platform offers an average CPC of $1.54 , a conversion rate of 2.94%, a CTR of 2.83%, and a CPA of $41.44about 30% lower than Google’s. Results: Campaigns reported lower average CPCs, higher conversion rates for B2B and high-intent segments, and overall improved ROI due to reduced competition compared to Google Ads.

Media 52
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E-E-A-T Strategies That Guarantee Google’s Trust in 2025

Single Grain

Whether you’re in a highly scrutinized sector or a more general industry, these approaches will help you build a foundation of trust that translates to better rankings, increased traffic, and higher conversions. Healthcare and Medical Content For health-related content, Google sets the highest E-E-A-T standards.

SEO 52
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What the Coronavirus (Covid-19) means for marketers

Lemonads

But you’ll also lose web traffic and conversions, so you have to take steps to mitigate this problem as well. The good news is that companies in certain industries experienced a major increase in web traffic including finance, healthcare, food, exercise gear, and news outlets. Losing money is almost certain. Why is this occurring?

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Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

From global brands to local businesses, you’ll learn about the power of programmatic advertising in driving engagement, increasing conversions and, ultimately, achieving business goals. However, the catalog feed outperformed in terms of conversions, proving to be the more effective option.

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Funnel Fuel: CTV Proves a Successful Performance Marketing Channel

MNTN

MNTN advertisers utilize retargeting to continue hitting website visitors with messaging that will move consumers down the funnel and drive conversions. This data from MNTN’s ecommerce vertical shows how impactful retargeting can be: Retargeting saw a 262% higher ROAS vs. Prospecting Retargeting saw a 52% lower CPA vs. Prospecting.

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Native Ads and Push Notifications Campaigns: Affiliates Complete Checklist

Lemonads

For example, your objective can be to generate a certain amount of revenue, achieve a specific ROI rate, or produce an exact number of conversions. Offers and Verticals There are many different CPA offers out there and not all of them are created equal. Instead, look at the offer and figure out what you need to secure conversion.