Single Grain

APRIL 27, 2025

If your conversion rates are low or youre simply spending too much on advertising, it may be time to review your ad spending. Creative optimization and regular testing can increase conversion rates by 15-25%. Implementing conversion rate optimization alongside ad optimization can double your effective ROAS.

Retargeting 52

Retargeting Conversion Rate Machine Learning Conversion 52

illumin

DECEMBER 3, 2024

The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Smart targeting, using first-party data and leveraging machine learning for real-time optimization, can reduce wasted impressions by showing ads only to users who are likely to convert.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

Single Grain

APRIL 25, 2025

These include: Incremental lift analysis : Compare conversion rates between exposed and control audiences to measure the actual impact of CTV campaigns. Conversion tracking : Utilize QR codes, vanity URLs, and post-view attribution to connect CTV exposure to website visits, app downloads, and purchases.

Machine Learning 52

Machine Learning Audience Brand Lift Conversion Rate 52

Single Grain

JULY 6, 2025

Privacy-compliant measurement is essential as third-party cookies disappear. This misattribution leads to budget shifts toward seemingly high-performing channels that are actually just facilitators of conversions. Last-touch for conversion analysis: Shows final conversion triggers.

Cookies 52

Cookies Conversion Machine Learning Affiliates 52

Advendio

APRIL 4, 2025

That means better conversion rates and more innovative ad budget spending. The Demise of Third-Party Cookies With privacy laws tightening and the bluntness of third-party cookies, advertisers are scrambling for new ways to reach their audience. AI-Powered Insights AI and machine learning are shaking up media buying.

Retail 52

Retail Media Agency Machine Learning 52

illumin

JANUARY 2, 2025

Adtech focuses on reaching a specific audience with advertising and optimizing the campaigns to reach maximum conversion Adtech is about targeting and delivering ads to the right audience and optimizing spending through metrics like impressions, cost per acquisition, conversions, and more.

MarTech 59

MarTech Ad Exchange A/B Testing Demand Side Platform 59

Single Grain

MAY 5, 2025

In this comprehensive guide, we’ll explore the proven account-based advertising strategies that leading B2B marketers are implementing to drive engagement, accelerate pipeline velocity, and boost conversion rates. Results: Achieved a 2.6x

Account-Based Advertising 52

Account-Based Advertising ROI Advertising Conversion Rate 52

Single Grain

APRIL 22, 2025

Data integration: Connect your analytics platforms, CRM, and marketing automation tools to create a unified view of customer journeys and accurately attribute conversions. Continuous testing: Implement systematic A/B testing across campaigns to incrementally improve conversion rates and maximize the effectiveness of your marketing spend.

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

Martech

JUNE 4, 2025

Attribution models use rules (or some are now starting to use machine learning) to divide credit to different marketing channels depending on their touchpoints in the customer journey. That can cause noticeable shifts in conversion reporting. GA4 also gives you control over how conversions are reported to Google Ads.

Conversion 60

Conversion Machine Learning ROI Brand Awareness 60

Ad Monsters

JULY 8, 2025

AI and machine learning are transforming the ad ops landscape. That shift—from chasing files to shaping outcomes—is what makes ops essential in creative conversations. The Signal Keepers Are Among Us Machine learning models are only as good as the data they’re trained on. What does this mean for ad ops?

Ad Ops 71

Ad Ops Machine Learning Cookies Ad Tech 71

Basis

FEBRUARY 28, 2025

Conversely, these layoffs may cause a temporary slowdown in Metas ad services and support. THE CONTEXT: So many of last years Performance Max updates favored Googles AI and machine learning over advertiser oversight. Advantage+ shopping).

Social Advertising 92

Social Advertising Advertising Conversion Media 92

Martech

MARCH 18, 2025

Call analytics and conversation intelligence platforms have the potential to help marketers transform their marketing strategies and improve customer engagement. With access to third-party cookies diminishing, call data becomes more valuable for creating compliant customer databases.

Machine Learning 88

Machine Learning GDPR Conversion Healthcare 88

illumin

APRIL 22, 2025

The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Smart targeting, using first-party data and leveraging machine learning for real-time optimization, can reduce wasted impressions by showing ads only to users who are likely to convert.

Advertising 79

Advertising Marketing Ad Inventory Impressions 79

Single Grain

APRIL 29, 2025

Real-time activation of zero-party data through AI-powered systems creates hyper-personalized experiences that dramatically increase conversion rates. higher conversion rate for quiz participants 2. Key Metrics 68% of visitors engaged with the tool 217% higher conversion rate for tool users 4.2x more time spent on site 5.

Conversion Rate 52

Conversion Rate Click Through Rate Conversion Cookies 52

Martech

SEPTEMBER 27, 2021

“In a move away from last-click, data-driven attribution will soon be the default attribution model for all new Google Ads conversion actions,” tweeted Ads Liaison, Ginny Marvin on Monday morning. The announcement also adds that Google will be “adding support for more conversion types, including in-app and offline conversions.

Machine Learning 122

Machine Learning Conversion Cookies Advertising 122

Martech

JANUARY 9, 2023

Aside from getting a major facelift and data model change, one of the platform’s most powerful upgrades was the addition and refinement of machine-learning capabilities. . Not only is this a benefit, but it’s a necessity as changes in browser cookies and user identifiers increasingly limit the old way of tracking.

Machine Learning 124

Machine Learning Cookies eCommerce Conversion 124

Ad Monsters

MAY 15, 2024

GRADIANT, a modern funnel marketing agency, is set to redefine media investment by bridging the gap between brand and performance marketing, providing CFO-friendly outcomes with advanced data science and machine learning techniques. It’s more than these industry forces.

Conversion 116

Conversion Retail Machine Learning Marketing 116

Martech

MAY 14, 2024

While Google’s announcement to pump the brakes again on deprecating third-party cookies isn’t exactly a surprise, it’s also not a license for marketers to take their foot off the gas of testing alternative ways to serve relevant ads without cookies.

Machine Learning 119

Machine Learning Advertising Cookies Conversion Rate 119

Martech Series

SEPTEMBER 6, 2022

Investment will continue ZineOne’s growth and leadership in using real-time behavioral intelligence to convert anonymous consumers without cookies or PII. Currently, 80-90% of site visitors are anonymous, and ZineOne is able to intelligently segment visitors within five clicks to optimize conversions.”.

Machine Learning 96

Machine Learning Conversion Rate Marketing Conversion 96

Martech

MARCH 21, 2024

The company finally removed cookies for 1% of Chrome users (or around 30 million people) back in January. With Google continually pushing back the cookie deprecation deadline, advertisers didn’t expect, or prepare, for the demise of cookies to actually happen. Marketers can’t call Google’s bluff anymore.

Cookies 126

Cookies Advertising Finance Machine Learning 126

Martech

SEPTEMBER 28, 2021

Google Ads announces machine learning-based attribution models in new privacy landscape. “In In a move away from last-click, data-driven attribution [DDA] will soon be the default attribution model for all new Google Ads conversion actions,” tweeted Ads Liaison Ginny Marvin on Monday morning. Read more here. Why we care.

Machine Learning 97

Machine Learning Marketing Cookies Conversion 97

Martech

OCTOBER 27, 2022

Behavioral modeling: This is designed to fill in the gaps in understanding customer behavior when/if cookies go away. The company has also added a feature that uses machine learning “to look for trends and insights and surfaces them directly to advertisers on the home page. Getting started with Google Analytics 4.

Machine Learning 120

Machine Learning Cookies Impressions MarTech 120

Martech

OCTOBER 20, 2023

Can you use data from 2020 and 2021 or even 2022, which shows a massive click-through rate on specific ads with a high conversion rate to your online store, as a predictor for which online campaigns will drive sales in 2024 and 2025 to forecast online sales? What about the most recent 2023 data? The simple answer is “no.” Churn probability.

Machine Learning 126

Machine Learning Click Through Rate Conversion Conversion Rate 126

Martech Series

OCTOBER 31, 2022

Tomi.ai , a predictive analytics platform for marketers powered by machine learning (ML), announced today it joined the Google for Startups Cloud Program. ” The digital marketing industry is moving away from the 3rd party cookies that historically facilitated targeting in digital advertising to improve consumer privacy.

Machine Learning 98

Machine Learning MarTech Cookies Conversion 98

Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. This privacy-forward predictive scoring delivers superior audience quality and KPI performance without the use of personally identifiable information, cookies, or IDs of any kind.

Audience 98

Audience Machine Learning Impressions Finance 98

Martech Series

SEPTEMBER 16, 2022

Most organizations track site visitors’ activity to learn which paths are most popular, what content will encourage a conversion, and which parts of the site experience have the highest abandonment rate. Determine KPIs — ideally four or five metrics, such as revenue, conversion rates, and net promoter scores.

Machine Learning 124

Machine Learning A/B Testing Conversion Rate Conversion 124

Martech Series

FEBRUARY 2, 2023

Once the data is analyzed using artificial intelligence (AI) or machine learning tools, you can suggest better products to your customers and eventually push out the competition, much like a company with significant network effects does. Non-PII examples include cookies, IP addresses and device identifiers.

Marketing 119

Marketing Conversion Rate Click Through Rate Cookies 119

The Ad Tech Blog

JULY 3, 2024

This approach can significantly improve engagement and conversion rates. Poor Conversion Rates Poor conversion rates are another common challenge faced by marketers. Improving conversion rates requires a data-driven approach. Companies will need to stay updated on these regulations and adapt their practices accordingly.

Conversion Rate 130

Conversion Rate GDPR Machine Learning Click Through Rate 130

Martech

AUGUST 18, 2021

I told him that machine learning is all about unlocking creativity (and listening enjoyment, I might add) for humans. Publishers and advertisers alike are looking ahead to third-party cookie deprecation with some concern. Below, Holistic Email Marketing CEO Kath Pay applies some of the same spirit to emails. Why we care.

Marketing 131

Marketing Cookies Machine Learning MarTech 131

Single Grain

JULY 21, 2021

Bidding — e.g., max CPA or target value/conversion. As a result, advertisers will have an easier time meeting their conversion goals (e.g., driving sales at a target CPA) while increasing their reach and conversion value beyond traditional keyword-based search campaigns. Trend #5: Conversion Modeling via Consent Mode.

Conversion 111

Conversion CPA GDPR SEO 111

Martech

MAY 13, 2024

-based CMO Amit Kotecha in their New York office for a conversation about recent developments, including the latest delay in cookie deprecation and the new report from the U.K.’s Q: Google has said it is pushing the complete deprecation of third-party cookies back to 2025. ’s Competition and Markets Authority.

Advertising 114

Advertising Cookies Machine Learning Ad Server 114

Ad Monsters

MARCH 21, 2024

Will the Cookie Crumble in 2024? If you ask the industry stakeholders in the IAB’s State of Data Report, the cookie will crumble, but most think it won’t happen in 2024. Google’s Privacy Sandbox has been preparing for Chrome’s cookie deprecation for quite some time. It seems those surveyed in the report agree.

Cookies 93

Cookies Machine Learning ROI Conversion 93

Martech

APRIL 5, 2022

Marketing attribution is an umbrella term describing the departments, people, and technology responsible for determining what marketing tactics and channels are contributing to sales, conversions, and leads. the sale, lead, or conversion). This model gives 100% of the credit for a conversion or sale to the first customer touchpoint.

Marketing 111

Marketing Machine Learning Conversion Cookies 111

Basis

NOVEMBER 18, 2022

Since the invention of the cookie in 1994, digital advertisers have grown dependent on third-party cookies for techniques like audience targeting, retargeting, geo-based retargeting, cross-device targeting and tracking, frequency capping, and attribution. Why should sourcing consumer data be any different?

Machine Learning 98

Machine Learning Cookies Retargeting Audience 98

Ad Monsters

JANUARY 31, 2024

Cookie deprecation, now underway in 2024, further complicates this. By combining visibility, situational context, and interaction data signals, IAS’s Quality Attention can predict whether an impression will lead to business results such as sales, conversions, or brand impact.

Viewability 116

Viewability Impressions Machine Learning Conversion Rate 116

Martech Series

JULY 5, 2022

As efforts to phase out the third-party cookie persist, advertisers and marketers will need to adapt to deliver meaningful interactions that meet consumers’ evolved expectations while also continuing to bring value to the organization. Implement conversion storytelling. In short, ad-to-page relevancy is all about context. About Mark.

MarTech 98

MarTech Machine Learning Conversion Cookies 98

Ad Monsters

JUNE 11, 2024

Media publishers today face immense pressure, including the influence of AI, changes in Google’s search algorithms, the deprecation of cookies in display media, and the shift in traffic toward social media platforms. AI, machine learning, and reinforcement models make this system sophisticated and efficient.

Machine Learning 100

Machine Learning Retail Conversion Rate Affiliates 100