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Why first-party data still reigns even with Google keeping third-party cookies

Martech

Data is not a new topic, but it is being revitalized since Google’s announcement that cookie deprecation is no longer in the pipeline. adults will turn off cookies to manage their online privacy, so moving away from third-party dependence is still worthwhile. Up to 67% of U.S. This makes first-party data incredibly valuable.

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Predictive AI: an introduction

illumin

Also sometimes referred to as enterprise machine learning, predictive AI is a go-to for boosting performance and efficiently planning future campaigns. It does this by using advanced statistical models and machine learning algorithms. Machine Learning lets computers act without being specifically programmed for tasks.

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Samsung Ads bows ad solution to turn CTV viewers into mobile gamers

Marketing Dive

Published July 10, 2025 By Aaron Baar post share post print email license Samsung Ads' Mobile Conversion product allows game publishers to find CTV viewers with a high propensity to download gaming apps using AI and advanced machine learning. The solution is powered by inventory on Samsung TV Plus. Three-quarters of U.S.

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How Publishers Are Using AI Tools To Achieve Their Ad And Rev Ops Goals

Ad Monsters

He also believes AI will shift the conversation around rethinking the end-to-end for an advertiser-to-publisher relationship. . “The opportunity for ad ops, if you look at things like what companies are doing with AI campaign generation platforms, is massive,” Hamid says.

Ad Ops 115
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2025 Programmatic Advertising Trends to Know

Basis

Signal loss continues to be a pressing concern, despite Google reversing its plans to deprecate third-party cookies in Chrome and instead allowing users to make an informed choice when browsing. As signals from third-party cookies continue to decline, using context to connect with consumers in relevant ways will grow increasingly important.

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What’s the difference between AdTech and MarTech?

illumin

Adtech focuses on reaching a specific audience with advertising and optimizing the campaigns to reach maximum conversion Adtech is about targeting and delivering ads to the right audience and optimizing spending through metrics like impressions, cost per acquisition, conversions, and more.

MarTech 103
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How to Build Cookieless Retargeting Strategies That Work

Single Grain

Third-party cookies are now largely obsolete, and global privacy regulations are becoming increasingly stringent. As a result, marketers face a stark reality: 85% of advertising professionals favor first-party data identifiers as the primary solution to replace cookies , according to recent research by Statista.