Single Grain

APRIL 22, 2025

Measuring and optimizing return on investment (ROI) is critical to digital marketing. This comprehensive guide will help you understand marketing ROI, how to measure it, and provide actionable strategies to maximize your returns in 2025. These models can reveal up to 50% of hidden marketing ROI.

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

Martech

OCTOBER 2, 2024

An example of this is ecommerce marketers using predictive analytics to segment their audiences based on browsing and purchasing history, giving behavioral, contextual and conversion data to work with. But these can include: Increased engagement rates. Higher conversion rates. Faster conversion rates.

Conversion Rate 94

Conversion Rate ROI Conversion eCommerce 94

Playwire

JUNE 19, 2025

Key Points Engagement Quality Score (EQS) measures meaningful interactions (like questions or product mentions) and predicts up to 3x higher conversion rates when above 10%. Conversion Attribution Rate (CAR) tracks direct purchases from influencer content—1.5%+ is considered strong performance.

ROI 52

ROI Conversion Rate Conversion Marketing 52

Martech

FEBRUARY 24, 2025

Campaign performance analysis: R can be employed to analyze the effectiveness of marketing campaigns by measuring key performance indicators (KPIs) such as conversion rates, return on investment (ROI), and customer engagement metrics.

A/B Testing 122

A/B Testing Marketing Conversion Rate ROI 122

Single Grain

JUNE 1, 2025

AI-powered audience targeting delivers precision at scale by analyzing hundreds of data points to identify specific segments most likely to convert, with companies like Booking.com seeing up to 73% higher conversion rates through predictive audience modeling. Continuously feed conversion data back into your AI systems.

ROI 52

ROI CPA Marketing Conversion Rate 52

AdvertiseMint

JANUARY 20, 2025

In today’s digital landscape, many Instagram advertising agencies realize that influencer marketing is a powerful tool for businesses looking to boost brand visibility and achieve significant returns on investment (ROI). Using metrics like engagement rate, follower demographics, and content quality should guide your selection process.

ROI 52

ROI Marketing Conversion Rate Brand Awareness 52

Single Grain

MAY 5, 2025

In this comprehensive guide, we’ll explore the proven account-based advertising strategies that leading B2B marketers are implementing to drive engagement, accelerate pipeline velocity, and boost conversion rates. Results: Achieved a 2.6x

Account-Based Advertising 52

Account-Based Advertising ROI Advertising Conversion Rate 52

Martech

DECEMBER 2, 2024

By dividing your audience into two groups — one that receives the marketing intervention (treatment group) and one that does not (control group) — you can directly compare the sales or conversions between the two groups. Sales funnel analysis: Examine conversion rates at different stages of your sales funnel.

A/B Testing 118

A/B Testing Control Group Marketing Conversion Rate 118

Martech

MARCH 14, 2025

Show the value of a unified customer view across touchpoints : Integrating data sources can improve engagement and conversion rates. Show how unified data improves marketing efficiency and ROI. Demonstrate the impact on customer engagement and conversion rates. Higher conversion rates and customer lifetime value.

Conversion Rate 100

Conversion Rate Click Through Rate Machine Learning ROI 100

Martech

APRIL 3, 2023

Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. Table of contents Defining conversational marketing Who is conversational marketing for?

Conversion 129

Conversion Marketing Conversion Rate Audience 129

Martech

JUNE 7, 2023

But creating one that engages your audience and drives conversion is a challenge. To achieve higher conversion rates, it’s essential to elevate your page beyond aesthetics. The post 7 ways to maximize landing page conversions appeared first on MarTech. Building a landing page is easy. ” presented by iQuanti.

Conversion 98

Conversion Conversion Rate ROI MarTech 98

Martech Series

JUNE 20, 2025

This restricted perspective results in repeated budget cuts as firms prioritize tasks that provide a direct return on investment (ROI), such as sales and product development. Employee upskilling, whether through certificates, workshops, or hands-on learning, results in increased Martech utilization and ROI.

MarTech 77

MarTech Marketing ROI Conversion Rate 77

Martech

JULY 15, 2024

This involves estimating the average purchase frequency, average order value and customer retention rate for each group. Return on Investment (ROI): Compare the revenue generated by new customers and loyal customers against the respective acquisition and retention costs.

ROI 115

ROI MarTech Conversion Rate Marketing 115

Single Grain

MAY 30, 2025

Here’s your SEO vs paid ads guide on how to achieve the maximum ROI. SEO generates significantly higher ROI with the potential to deliver over twice the revenue ($51,724 vs. $23,275) from the same $100,000 marketing investment, though it requires patience to see results.

SEO 52

SEO ROI Conversion Rate Conversion 52

Martech

DECEMBER 4, 2024

Missed ROI opportunities: Without clear KPIs, it’s impossible to measure whether a tool drives growth, engagement or efficiency. Define specific KPIs: Ensure every martech investment can be tied to measurable outcomes, such as conversion rates, customer retention or campaign ROI.

MarTech 125

MarTech ROI Conversion Rate Marketing 125

Martech

OCTOBER 14, 2024

Monitor spending to ensure that marketing initiatives align with organizational goals and deliver a strong return on investment (ROI). KPIs: Campaign open and click-through rates. Lead conversion rates. KPIs: Return on Investment (ROI) for marketing campaigns. Tools: Marketing automation platforms (e.g.,

Marketing 114

Marketing Click Through Rate Communications ROI 114

Martech

DECEMBER 20, 2024

Position educational pieces as stepping stones to future conversations, not immediate conversions. Example Instead of a 30-minute webinar covering 5 tips to improve your digital ads, offer a focused, actionable topic: Specific webinar: 5 copywriting hacks to double your conversion rates. What will they walk away with?

Education 117

Education Audience Conversion Rate Manufacturing 117

Martech

DECEMBER 12, 2024

Case in point, I spoke with Ricky Ray Butler , founder of Revmatics, an AI-powered ABM platform for optimizing B2C conversions. Its first product, Revmatics CRO, aims to boost ROI on media spending. Butler says this tool delivers improved conversion rates of 15%-50% by learning and adapting over time.

MarTech 112

MarTech Conversion Conversion Rate Marketing 112

Martech Series

MARCH 2, 2023

Singular released its ROI Index 2023 rankings this week, and Mobvista subsidiary, Mintegral, continues to impress as a top global ad network – placing in the top 10 for ad networks with the most rankings and breakout performances across key emerging markets such as South America and top 5 ROI prowess for gaming and non-gaming, alike.

ROI 98

ROI Ad network Machine Learning Conversion Rate 98

Martech

JANUARY 31, 2023

Conversion optimization platforms (COPs) address this by enabling marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience. Conversion optimization platform functionality typically includes: A/B and multivariate testing. Server-side experimentation.

Conversion 106

Conversion Machine Learning A/B Testing Conversion Rate 106

Martech

FEBRUARY 2, 2023

Of all of the different types of marketing software, conversion optimization platforms are perhaps the easiest to justify. Dig deeper: What is a conversion optimization platform? Questions for vendors Questions to ask each vendor include: What kind of conversion rate improvements do you typically see with your clients?

Conversion 114

Conversion ROI Conversion Rate MarTech 114

Martech

OCTOBER 31, 2024

“When we got to a certain level of scale,” he said, “we looked at conversion level by age. Highest conversion rate by decade: twenties. It has the best conversion rate (85%) and response rate (84%). Guess what we found? ” It’s not just for young people, of course.

Marketing 133

Marketing Retail Retargeting Conversion Rate 133

The Ad Tech Blog

AUGUST 28, 2024

Introduction to Emotional Engagement in Advertising Key Points Emotional engagement drives consumer behavior Neuroscience helps measure emotional responses AI can analyze and optimize emotional engagement Effective emotional engagement boosts ROI Understanding audience-specific emotional triggers is crucial What is Emotional Engagement?

Advertising 162

Advertising Conversion Rate ROI Audience 162

Martech Series

NOVEMBER 15, 2022

ZineOne , the in-session marketing platform that provides enterprises with real-time behavioral intelligence and increased conversions for anonymous website visitors, announced its integration with HCL Commerce from HCL Software, a global leader in enterprise software. The integration can be explored via HCL SoFy 2.0,

Conversion 98

Conversion Conversion Rate eCommerce Machine Learning 98

Martech Series

OCTOBER 7, 2022

Conversational AI helps brands navigate this. Conversational tech solutions are getting better at driving a unified omnichannel experience. Micro-conversations via voice, video, or text enable tailored recommendations to consumers at every step of brand engagement. Conversational AI is transforming businesses across industries.

Conversion 98

Conversion Healthcare ROI Communications 98

Martech

NOVEMBER 14, 2024

Shifting your focus to metrics that capture customer intent and satisfaction, such as conversion rates and customer lifetime value, can provide a clearer, more accurate picture of true engagement. 75% of consumers are more likely to purchase from businesses that offer personalized experiences, according to Accenture.

Machine Learning 130

Machine Learning Click Through Rate A/B Testing Conversion Rate 130

AdvertiseMint

DECEMBER 12, 2024

Performance tracking and adjustments maximize ROI. This level of precision not only enhances the relevance of your ads but also improves conversion rates, ultimately leading to a better return on investment. Use Instagram analytics tools to track metrics such as engagement rates, click-through rates, and conversion rates.

Conversion Rate 52

Conversion Rate Click Through Rate ROI Audience 52

Single Grain

JUNE 17, 2025

times the share of conversions relative to its share of spend , according to recent HubSpot research. Key Takeaways TikTok delivers exceptional B2B conversion rates at 1.8 times the share of conversions relative to spend, making B2B TikTok lead generation a high-ROI channel that outperforms traditional marketing approaches.

Conversion Rate 52

Conversion Rate Conversion Education Retargeting 52

Single Grain

APRIL 15, 2025

By understanding the complete pipeline structurefrom initial setup to performance trackingmarketers can create more effective, measurable ABM programs that deliver consistent results. This improvement stems from the seamless data flow and activities across the entire account journey.

Conversion Rate 52

Conversion Rate Conversion Retargeting Audience 52

Martech Series

JULY 29, 2022

Let’s kick off with what email list scrubbing consists of, followed by helpful tips on decluttering your email marketing list and boosting your business’s ROI. Better email open and click rates. Improves conversion rates. Manage bounce rate. What Is Email List Scrubbing? . Benefits of Email List Scrubbing.

ROI 98

ROI Marketing Conversion Rate Audience 98

Martech

AUGUST 23, 2023

Here are some best practices for getting higher ROI from your ABM solution. The ABM strategy the company was using had scaled up the messages being sent out to prospects, but it failed to drive up the conversion rate. The post How to get more ROI from your ABM tech appeared first on MarTech. Get MarTech! In your inbox.

ROI 98

ROI Conversion Rate MarTech Conversion 98

Martech Series

JUNE 3, 2022

While you likely understand that a positive online reputation can help increase your multi-location business’s financial success, could your reviews be hurting your return on investment (ROI)? As a multi-location business, various factors could impact your ROI. The Impact of Negative Reviews. The Volume of Reviews Matters.

ROI 97

ROI A/B Testing Conversion Rate Conversion 97

Ad Rants

FEBRUARY 6, 2024

Incorporate dynamic content blocks and personalized recommendations to enhance engagement and drive conversions. Measure the impact of influencer campaigns tracking links, referral codes, and engagement metrics to assess ROI and inform future collaborations.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Martech

FEBRUARY 20, 2025

Martech adoption : B2B marketers face challenges in gaining organizational adoption of tools and platforms due to siloed data, difficulty proving ROI, lack of digital skills, legacy systems, and challenges in making a business case. Chat commerce also shows a 61% higher conversion rate than email and 87% higher than other mobile apps.

ROI 71

ROI Conversion Rate MarTech Marketing 71

Martech

MARCH 12, 2025

Here are the three email automations proven to deliver immediate revenue gains, each capable of significantly lifting conversions and directly impacting your bottom line. Higher ROI : Concentrating on high-impact automations allows for better use of time and resources, driving more revenue with less effort.

Click Through Rate 111

Click Through Rate Non-Profit Impressions Conversion Rate 111

Martech

OCTOBER 22, 2024

Conversely, lower points should be given to leads outside your service area. Conversely, if you’re targeting SMBs, adjust your scoring model accordingly. Continuously refining your scoring criteria with input from sales teams helps prioritize high-quality leads, improving conversion rates and driving growth.

Communications 122

Communications Conversion Conversion Rate Marketing 122

MNTN

NOVEMBER 1, 2024

With detailed measurement capabilities, CTV empowers marketers to track success beyond traditional awareness, delivering data that fuels optimizations and drives ROI. Conversion Rate Conversion rate measures the percentage of viewers who take a desired action, such as visiting a website or making a purchase, after seeing your CTV ad.

Viewability 52

Viewability CPA Conversion Rate CPM 52