Martech

APRIL 28, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How does conversion lift testing work, and which ad platforms offer it to advertisers?

Conversion 80

Conversion Control Group Conversion Rate MarTech 80

Martech

OCTOBER 7, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Prompt: Do you care about site speed and conversion? Please keep language simple.

Conversion 70

Conversion Conversion Rate MarTech eCommerce 70

Martech

DECEMBER 4, 2024

Common pitfalls include: Fragmented martech stacks: Disjointed tools lead to inefficiencies, poor data utilization and misaligned strategies​​. Step 1: Anchor martech decisions in business outcomes Before considering any technology, CMOs must first define what success is. Dig deeper: Is it time to clean out your martech stack?

MarTech 129

MarTech ROI Conversion Rate Marketing 129

Chief Martech

SEPTEMBER 2, 2024

Martech professionals and marketing ops leaders are being driven to apply AI in marketing — use it for something, anything! How will AI martech affect the buyer experience? Early-stage SDR and BDR work is hard and, given the generally low conversion rate of cold-calls to closed-won customers, expensive and time-consuming.

MarTech 104

MarTech Pop-Up Conversion Rate Marketing 104

Martech

APRIL 13, 2022

Understanding each stage of the funnel and optimizing the conversion rate at these different stages will convert leads to customers. Join Alex Ortiz, CMO of Sendoso and learn how to improve conversion rates by refining your strategy within the funnel and focusing on and measuring what matters.

Conversion Rate 104

Conversion Rate Conversion MarTech Marketing 104

Martech

FEBRUARY 14, 2025

That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless customer experiences. When a platform promises better conversion rates, measure them. Your marketing stack isn’t delivering what you need, am I right? Reality looks different. Track these impacts ruthlessly.

MarTech 117

MarTech Finance Conversion Rate Conversion 117

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. The post AI-powered martech news and releases: February 20 appeared first on MarTech. Email: Business email address Sign me up! Processing.

MarTech 97

MarTech Demand Side Platform Machine Learning Conversion Rate 97

Martech

AUGUST 26, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. It provides valuable insights into visitor demographics, engagement, and conversion paths.

Conversion Rate 122

Conversion Rate MarTech Conversion Marketing 122

Martech

JANUARY 13, 2025

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. This can drive immediate engagement and conversions. Processing.

Click Through Rate 115

Click Through Rate Conversion Rate Impressions Communications 115

Martech

AUGUST 19, 2024

Personalized engagement : Using tailored messaging addresses specific challenges, increasing the likelihood of conversion. They also reveal shifts in market demand and highlight key topics in conversations with target accounts. It enables you to create personalized strategies that enhance lead conversion and foster customer loyalty.

Marketing 122

Marketing Conversion Rate Conversion Click Through Rate 122

Martech

SEPTEMBER 27, 2024

These interactions are crucial for nurturing future conversions but often do not immediately translate into sales. Also, when evaluating ROAS, platforms like Meta take undue credit for conversions generated from other media channels, such as linear or connected TV. For instance, when iOS 14.5 Email: Business email address Sign me up!

Media 130

Media Advertising Conversion Rate Machine Learning 130

Martech

JULY 26, 2024

Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools.

Marketing 132

Marketing SEO Retargeting Conversion 132

Martech

SEPTEMBER 5, 2024

The results Among the findings: A demo CTA generally drew a higher conversion rate, but the free trial call to action drove a higher click-through rate (CTR). Calculating conversions by 1,000 impressions shows free trials nearly double demos. For branded campaigns, free trials drove 167% more conversions per impression.

Non-Profit 130

Non-Profit Click Through Rate Impressions Conversion Rate 130

MNTN

FEBRUARY 10, 2023

In Q4 of 2022, Connected TV generated more conversions, revenue, and website traffic than in its history as an ad channel (according to data sourced from the MNTN platform). The post CTV Advertisers Saw 21% Higher Conversion Rate YOY in Q4 appeared first on MNTN.

Conversion Rate 98

Conversion Rate Conversion Retargeting Advertising 98

Martech

SEPTEMBER 30, 2024

And doesn’t this also affect SEO and conversion rates? Better conversion rates across personas, segments, channels, industries and products. To support a lower CAC, conversion rates can go up across every channel, all based on hyper-personalization. Does one plus one equal three? More iterative adaptation.

Marketing 140

Marketing Conversion Rate SEO Conversion 140

Martech

FEBRUARY 24, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Predictive analytics: Marketers can build predictive models using R to forecast future sales, customer lifetime value and churn rates.

A/B Testing 127

A/B Testing Marketing Conversion Rate ROI 127

Martech

SEPTEMBER 16, 2024

Establishing a martech center of excellence (COE) is essential for navigating modern marketing challenges. But how do you ensure your martech efforts are in lockstep with the goals of different organizational and go-to-market functions? The role of a martech COE in driving strategic alignment Every organization is different.

MarTech 70

MarTech A/B Testing Marketing Conversion Rate 70

Martech

MARCH 3, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. appeared first on MarTech. This segmentation ensures that the right message reaches the right audience at the right time.

Marketing 124

Marketing Conversion Rate MarTech Communications 124

Martech

FEBRUARY 27, 2025

Here are this week’s AI-powered martech releases: Discuss introduced three AI Agents designed to automate the collection, analysis and presentation of market insights. This combination aimed to improve audience targeting and conversion rates. Mundial Media launched Cadmus 2.0, Email: Business email address Sign me up!

MarTech 89

MarTech Conversion Rate SEO Audience 89

Martech

MARCH 10, 2025

“AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference. This system helps prioritize sales efforts, target key accounts and improve conversion rates. Human touch: Use conversational and relatable language, injecting personality into communications.

Conversion Rate 121

Conversion Rate Click Through Rate A/B Testing Conversion 121

Martech

DECEMBER 2, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Sales funnel analysis: Examine conversion rates at different stages of your sales funnel.

A/B Testing 122

A/B Testing Control Group Marketing Conversion Rate 122

Martech

OCTOBER 2, 2024

An example of this is ecommerce marketers using predictive analytics to segment their audiences based on browsing and purchasing history, giving behavioral, contextual and conversion data to work with. But these can include: Increased engagement rates. Higher conversion rates. Faster conversion rates.

Conversion Rate 94

Conversion Rate ROI Conversion eCommerce 94

Martech

JANUARY 9, 2025

It also aids the customer experience by providing relevant and engaging ads to shoppers, which could boost conversion rates. The post Amazon’s new Retail Ad Service brings RMN to the masses appeared first on MarTech. Early adopters and future outlook Early adopters include iHerb, Weee! Processing.

Retail 120

Retail Machine Learning Conversion Rate eCommerce 120

Martech

JULY 17, 2024

Take our brief 2024 MarTech Replacement Survey Advertisers can match ads to the context in which they are viewed, ensuring that the right message reaches the right audience based on location, time and situation. This method respects user privacy and enhances ad relevance, improving engagement and conversion rates.

Advertising 124

Advertising Marketing Conversion Rate Audience 124

Martech

JUNE 5, 2025

Building a martech stack requires careful consideration alignment with business goals, key features, integration, and compliance. Theyre redefining the entire martech stack: What tools to use. Gen Z behaviors arent just changing content formats; theyre also forcing schools to reassess the martech stack. How to communicate.

MarTech 62

MarTech Conversion Conversion Rate Communications 62

Martech

JANUARY 22, 2025

Quality intent data helps with timely and relevant outreach, which theoretically increases engagement and conversion rates. Data from Clay will help fill in the blanks by enriching existing data and helping develop a more accurate score, increasing the chance of conversion. Processing.

Marketing 120

Marketing Conversion Rate Conversion Audience 120

Martech

JULY 12, 2024

On-site search is a key component of commerce, and Einstein Semantic Search can help improve relevance, decrease bounce rates and increase conversion rates. The post Salesforce’s Summer 2024 release features time-saving enhancements appeared first on MarTech.

Conversion Rate 118

Conversion Rate Cookies Conversion MarTech 118

Martech

OCTOBER 29, 2024

For brands focused nationwide, ad spending has shifted (slightly) to geography that tends to have higher conversion rates and are not feeling the impact of the elections.” The post Political ad spending shifts regional CTV costs for brands appeared first on MarTech. Non-swing states received 2.2x more versus swing states.

CPM 124

CPM Conversion Rate Ad Space Advertising 124

Martech

MAY 19, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. This approach not only enhances the customer experience but can also lead to higher conversion rates and long-term loyalty.

Conversion Rate 108

Conversion Rate Brand Awareness MarTech Education 108

Martech

MARCH 26, 2025

Although lead generation form usage has declined, video conversion rates have increased by 11% year-over-year, emphasizing the importance of well-placed CTAs. The post 41% of brands using AI for video, up from 18% last year appeared first on MarTech. Dig deeper: Are attention spans really getting shorter? Processing.

Conversion Rate 120

Conversion Rate Conversion MarTech Marketing 120

Martech

SEPTEMBER 13, 2024

Conversely, if you’re sending one per day, make sure your content is super relevant each time. If you find a particular touch in a flow is not performing well, look at recent campaigns with high conversion rates. The post 6 tips for creating a winning email marketing calendar appeared first on MarTech. Processing.

A/B Testing 137

A/B Testing Marketing Pop-Up Conversion Rate 137

Martech

SEPTEMBER 24, 2024

After unveiling the technology, the company gave MarTech a peek at how the app works in an exclusive interview. Metrics include engagement time, location, frequency and conversion rates. The post QR code alternative introduces shoppable video ad tool appeared first on MarTech. Why we care. Processing.

Video Ads 117

Video Ads Conversion Rate MarTech Advertising 117

Martech

APRIL 3, 2023

Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. Table of contents Defining conversational marketing Who is conversational marketing for?

Conversion 133

Conversion Marketing Conversion Rate Audience 133

Martech

JULY 15, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

ROI 120

ROI MarTech Conversion Rate Marketing 120

Martech

SEPTEMBER 17, 2024

Increased conversion rates. Dig deeper: Unifying projects and products: The power of program management in martech 4. The post 5 ways to use project management data to increase marketing ROI appeared first on MarTech. Improved brand awareness. Targeted return on campaign spend. Processing.

ROI 122

ROI Marketing Conversion Rate Brand Awareness 122

Martech

MARCH 14, 2025

Martech whether you are selecting, implementing or managing these platforms gives you another way to lead in using customer data. Show the value of a unified customer view across touchpoints : Integrating data sources can improve engagement and conversion rates. Higher conversion rates and customer lifetime value.

Conversion Rate 106

Conversion Rate Click Through Rate Machine Learning ROI 106

Martech

JUNE 7, 2023

But creating one that engages your audience and drives conversion is a challenge. To achieve higher conversion rates, it’s essential to elevate your page beyond aesthetics. Click here to view more MarTech webinars. The post 7 ways to maximize landing page conversions appeared first on MarTech.

Conversion 98

Conversion Conversion Rate ROI MarTech 98