Martech Series

DECEMBER 23, 2022

For any segment, the Christmas holiday hype is hard to avoid and marketers are all geared up to fill TV and mobile screens with advertisements and special offers. From 32% in 2020 to 14.4% in 2021, US retail internet sales will decline dramatically throughout the holiday season. in 2020 to 9.0%

Conversion Rate 79

Conversion Rate Retail Brand Awareness Conversion 79

Digiday

SEPTEMBER 22, 2022

Publishers had to be on high alert following the second quarter, which brought with it decreased advertising revenue and fewer commerce transactions. Here are some highlights from the conversations subject-by-subject. — A lot of retail media networks come into play. This quarter sucks’. The Digiday Media Team. Messy measurement.

Media 59

Media Cookies Conversion Rate Affiliates 59

Lemonads

OCTOBER 30, 2020

Affiliate marketing has carved out a place in the digital advertising industry because it has helped thousands of renowned brands increase sales and fuel their growth. One of the keys to success for affiliates is the ability to use multiple channels to promote an advertiser’s products or services.

Affiliates 52

Affiliates Healthcare Education Electronics 52

Single Grain

DECEMBER 23, 2019

Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. As for Microsoft, they've been testing AI-powered recommendations in their Advertising Editor. 10 PPC Trends You Can't Ignore in 2020. 10 PPC Trends You Can't Ignore in 2020.

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96

Digiday

NOVEMBER 20, 2022

For this report Digiday+ Research surveyed 388 industry professionals at organizations including agencies, brands, retailers and publishers to uncover how they’re currently using data-driven personalization and natural language processing — and how they plan to incorporate the technologies in the future. General Mills. IPG Media Lab.

Marketing 64

Marketing Retail Ad Targeting Conversion 64

Single Grain

JULY 19, 2019

Marketing is all about testing, which is why SEO A/B split testing tops our list for 2019. . NOW UPDATED! This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), NOW UPDATED! This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108