The Ad Tech Blog

JUNE 25, 2024

Geofencing mobile ads offer a powerful way to target potential customers based on their location. By creating virtual boundaries, businesses can deliver personalized ads to users within a specific area, increasing engagement and conversion rates. Geofencing can increase engagement and conversion rates.

Mobile Ads 130

Mobile Ads Conversion Rate Machine Learning Geo targeting 130

Martech Series

JANUARY 5, 2023

Geo Targeting. In order to send users customized messages based on their location, geo-targeting marketing is utilized to locate the user. Personalization improves consumer experience, which is the main advantage of geo targeting marketing. Engage is a one-stop shop for push alerts that are geo-targeted.

Geo targeting 115

Geo targeting Marketing Brand Awareness Retail 115

Single Grain

APRIL 29, 2025

Retail media networks provide powerful Google alternatives by leveraging first-party shopping data from platforms like Amazon, Walmart, and Instacart to offer targeting precision that Google cannot match. Here are a few examples: Amazon Advertising : Target shoppers based on purchase history and behavior.

Media 52

Media ROI CPC CPA 52

Single Grain

JUNE 21, 2023

Oberlo ) LinkedIn discontinued geo-targeting in sponsored messaging campaigns in the EU as of January 10th, 2022. Demand Sage ) 69% of marketers state that hyper-targeting is more successful than a broader approach. Hootsuite ) LinkedIn posts with images receive 2x higher comment rates. quarterly growth in reach.

Advertising 98

Advertising Marketing CPC ROI 98

Single Grain

JULY 31, 2023

Monitor the key metrics such as Click-Through Rate (CTR), Cost per Click (CPC), Conversion Rate, and overall ROI. By tracking metrics such as click-through rate, cost per click, and conversion rate, businesses can evaluate the effectiveness of their landing page optimization efforts.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

Single Grain

JUNE 6, 2023

From sophisticated strategies like geo-targeting to dayparting, you can leverage expert advice to maximize the effectiveness of your campaigns. Retailers also make substantial investments in online advertising. A higher conversion rate means you can confidently allocate more budget towards PPC.

Click Through Rate 52

Click Through Rate Impressions CPC ROI 52

Lemonads

SEPTEMBER 10, 2020

Not only has Outbrain reached a 50% higher time on site vs search, but they also have a 20% conversion rate of Outbrain users clicking on the App store link , without talking about their 25x more monthly downloads per month! That’s right! RUNative Prices for advertisers Max CPC is $0.08

Native Advertising 52

Native Advertising Advertising CPC Banner 52