Digital Remedy

FEBRUARY 24, 2025

In Part 1 of our Intro to Incrementality series , we covered the fundamentals-measuring incremental lift by comparing test (exposed) and control (holdout) groups. In Part 2 , we explored how to create accurate control groups using ghost bidding to eliminate bias and avoid skewing incrementality analysis.

CPA 59

CPA Control Group Conversion Audience 59

Martech

APRIL 18, 2024

Now, here are this week’s AI-powered martech releases and news: Overcast HQ added AI-powered automated video metadata tagging and conversational search capabilities. Button’s Button for Publishers uses AI to maximize publisher revenue from commerce partnerships by identifying the best path to conversion. User beware!

MarTech 113

MarTech Control Group Conversion Video Ads 113

Ad Monsters

JUNE 27, 2024

Our conversation also explored advanced data targeting methods to understand shopper behavior and outline strategies for measuring the success of DOOH and in-store campaigns. Instead, retail media, shopper marketing, and category planning merge into a single, integrated conversation.

Retail 111

Retail Media Control Group Conversion 111

Martech

MARCH 6, 2024

The results showed them that unsubscribes went up a fraction while open, click and conversion rates went down a percentage point or two. We set up our control and variant and established a study period and success metrics The control was the current frequency schedule which sent two campaigns a month.

Conversion Rate 121

Conversion Rate Conversion Control Group Audience 121

Martech

MAY 12, 2022

The full conversion experience happens on the website. Set up a control group. Did the test group show a lift over the control group? Growing and recognizing intent, messaging and acting on intent – are critically important for email marketers. Email’s job is to qualify and action intent in email.

Control Group 113

Control Group MarTech Marketing Conversion 113

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Websiterating ) The top three PPC ad positions account for over 50% of mobile conversions. Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Martech

JULY 5, 2022

Does adding personal data to each message correlate with higher clicks to your landing page, more conversion or whatever success metric you have chosen? A 50% open rate might be fantastic, but if you didn’t make your goal for sales, revenue, downloads or other conversions, you can’t consider your campaign a success.

Marketing 125

Marketing Conversion Control Group Shipping 125

Single Grain

JUNE 28, 2019

You could run a controlled experiment that shows different versions of a webpage to different control groups. Group A sees your standard page with a 150-word product description; Group B is redirected to a duplicate of the page with a 400-word product description. Let’s put that into practice. 3) Google Ads.

SEO 104

SEO A/B Testing Click Through Rate Banner 104

AdvertiseMint

OCTOBER 21, 2023

By conducting incrementality testing, where audiences are randomly segmented into a test group and a control group, marketers can gauge the incremental conversions attributed to a particular marketing campaign. Campaign Exposure : The test group is exposed to the marketing initiative, while the control group is not.

Control Group 40

Control Group Conversion Conversion Rate Audience 40

Digiday

NOVEMBER 17, 2022

Incrementality reporting and measurement allow advertisers to measure the added reach and the actual added conversions and revenue they’re generating from their CTV efforts on top of the results they would have generated without it. Another approach to measuring CTV incrementality is randomized control versus exposed testing.

A/B Testing 68

A/B Testing Conversion Audience Control Group 68

Digital Remedy

JANUARY 27, 2023

In its simplest form, incrementality is the percentage of total conversions that otherwise would not have happened. Incrementality is really there to identify the causal event of a conversion, and it’s allowing businesses to properly allocate their budget and reduce wasted ad spend.

CPA 52

CPA Control Group Conversion Rate Conversion 52

Digital Remedy

MAY 16, 2022

Therein lies the challenge: How do marketers know which specific ads, or which specific campaigns actually drove the conversion, when so many other campaigns and ads are running concurrently? The brand has a hypothesis: if the brand introduces CTV advertising into its media mix, the conversion rate will increase. Enter incrementality.

Conversion Rate 52

Conversion Rate Conversion Control Group Media 52

Digital Remedy

MAY 16, 2022

Therein lies the challenge: How do marketers know which specific ads, or which specific campaigns actually drove the conversion, when so many other campaigns and ads are running concurrently? The brand has a hypothesis: if the brand introduces CTV advertising into its media mix, the conversion rate will increase. Enter incrementality.

Conversion Rate 52

Conversion Rate Conversion Control Group Media 52

MNTN

FEBRUARY 6, 2024

That’s where marketing attribution comes into play as a data-driven solution that enables you to gauge the effectiveness of every touch point in your customer’s path to conversion — from the first interaction to the final purchase and beyond. What Is Marketing Attribution? Two words for you: marketing attribution.

Marketing 52

Marketing Conversion A/B Testing Control Group 52

MNTN

FEBRUARY 16, 2023

All I have to do is take screenshots of MNTN’s incrementality dashboard as the visualizations in the report clearly articulate the conversions and revenue that were driven because of an exposure to our media with MNTN.” That’s great to hear. Can you elaborate a bit on why you think that’s the case? “I

Control Group 52

Control Group Audience Communications Conversion 52

MNTN

FEBRUARY 16, 2023

All I have to do is take screenshots of MNTN’s incrementality dashboard as the visualizations in the report clearly articulate the conversions and revenue that were driven because of an exposure to our media with MNTN.” That’s great to hear. Can you elaborate a bit on why you think that’s the case? “I

Control Group 52

Control Group Audience Communications Conversion 52

Digiday

NOVEMBER 15, 2022

According to research by Unmissable, audio emerged as a vital channel for the Race for Life campaign and provided strong uplifts versus the control group. The teams employed postcode targeting to call out a listener’s local race and recorded ad variants in male and female voices with regional accents.

Advertising 69

Advertising Marketing Fashion Agency 69

Single Grain

MAY 16, 2023

Compare this figure to the control group, which saw a mere 14% top-of-mind awareness. In fact… A storytelling ad can increase conversions by 30%. Since more social media platforms optimize videos and reels, this is the perfect time to increase your native video ad spending – specifically on TikTok.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Martech

MARCH 30, 2022

Using the wrong conversion calculation. When you do a standard A/B split test on a website landing page, you often use “transactions/web sessions” as your conversion calculation to see how well the page is converting. This relates to the customer‘s journey and the test’s objective. Testing without statistical significance.

Conversion 106

Conversion A/B Testing Control Group Marketing 106