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Real persuasion doesn’t require manipulation

Martech

Dig deeper: How persuasive email design can influence the ecommerce customer journey Ethical persuasion is a service. In a world full of clickbait, be the brand your customers can trust. It still aims to change their minds but uses logic and reason and removes barriers or misunderstandings so your points are clear and understandable.

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How strong brands build stronger B2B pipelines

Martech

In the rush to drive results, so much urgency is baked in that our marketing often feels like unsavory clickbait. Solid research supports this approach: The Harvard Business Review Ecommerce Report (thanks to Coveo for the share!) We’re in content shock. There’s too much out there, and most of it sounds the same.

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How cognitive biases shape email engagement

Martech

Nobody wants to feel as if they’ve been taken in by clickbait, which dangles a tantalizing question or statement in the subject line but fails to pay it off in the content. Example: “Guess Whats Driving 60% of Our Sales This Month?” Anchoring effect What is it?

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Why You Should Utilize Email With Ecomm Customers

Adtaxi

Here’s what email marketing looks like in the current ecommerce landscape, the potential obstacles advertisers still need to solve, and why successful email campaigns are worth investing in both now and in the future.

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How to Scale Your E-commerce Traffic Acquisition with Native Advertising

Single Grain

How to Create a Native Advertising Campaign for Ecommerce. Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). Check the network's compliance in case you plan to use clickbait. Book My Free Native Advertising Consultation . Step #2: Research Your Competitors.

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Publishers Reject Generative AI and Google Sandbox in Latest AOP Survey

VideoWeek

Subscriptions remained top of the list (22 percent), followed by sponsorships (14 percent), audio, podcasts and internet radio (12 percent), ecommerce (12 percent), display advertising (11 percent), lead generation (9 percent), connected TV (6 percent), and other (3 percent).

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The WIR: Snap Sees Slowing Ad Demand, BT’s Sports Project with WarnerBros Discovery gets the Green Light, and IPA Bellwether shows Stagnant Ad Budgets

VideoWeek

Report Shows Advertisers Spending Up to 10 Percent of Budgets on Clickbait. Advertisers are spending around 10 percent of their budgets on clickbait sites, according to research by DeepSee, Jounce Media and Ebiquity. YouTube this week announced a new partnership with ecommerce company Shopify to launch YouTube Shopping.