article thumbnail

Why LLMs Might Finally Be Good News for Premium Publishers

Adweek

Unlike traditional search, which rewarded clickbait and scale, LLMs reward clarity, accuracy, and context. This shifts the economics away from fleeting page views and toward durable, high-trust visibility within AI conversations. That gives premium publishers a built-in advantage.

article thumbnail

How strong brands build stronger B2B pipelines

Martech

that most B2B lead generation has been like a quick handshake rather than a conversation over coffee. In the rush to drive results, so much urgency is baked in that our marketing often feels like unsavory clickbait. Then, track how it impacts conversions over time. We’re in content shock. But that’s a favorite!”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Balancing the human-to-AI mix in B2B marketing

Martech

AI is used to write spam emails, send more impersonal LinkedIn invitations, engage in superficial conversations, and flood the industry with clickbait content. The paper notes that today, we use AI almost exclusively to do more. This approach doesnt generate growth.

article thumbnail

How cognitive biases shape email engagement

Martech

Nobody wants to feel as if they’ve been taken in by clickbait, which dangles a tantalizing question or statement in the subject line but fails to pay it off in the content. Example: “Guess Whats Driving 60% of Our Sales This Month?” Anchoring effect What is it?

article thumbnail

 I Gave Up on LinkedIn. Should you?

Karola Karlson

No despair from seeing the stupid AI prompt clickbait posts, more time to work on my clients’ marketing projects, blog, and creative writing. In the early days, there’s the online forum-like stage of less is more, where a small community of users engages in a genuine conversation. It has felt great.

article thumbnail

Real persuasion doesn’t require manipulation

Martech

But today, I see marketers using aggressive tactics masquerading as conversion-focused copy. In a world full of clickbait, be the brand your customers can trust. I’ve always championed ethical strategies and tactics that use decision-making psychology to help customers decide. That’s effective persuasion.

article thumbnail

Going Viral on LinkedIn: Strategies That Any Business Can Use

Single Grain

Crafting compelling LinkedIn posts requires: Clarity and simplicity : Avoid jargon and write in a conversational tone. Heres how to balance the two: Write how you speak : Natural, conversational writing resonates better than overly polished, robotic text. Storytelling : People connect with stories more than facts and figures.