Martech

MAY 30, 2025

Content optimization for AI: Structure over clickbait AI models prioritize content that is clear, structured, and aligned with natural language queries. Written in a conversational tone that matches buyer queries. So, it’s time to update your old SEO playbook. Enhanced with schema markup and FAQ blocks.

SEO

Adweek

JULY 14, 2025

pic.twitter.com/CrzPE5v8xB — Anderson Cooper 360° (@AC360) July 12, 2025 My final conversation with David Gergen ⁦ @JFKLibraryFdn ⁩ [link] — Robert Costa (@costareports) July 11, 2025 David Gergen, Washington Veteran Who Advised Four Presidents, Dies at 83 – The New York Times One of my friends.

Clickbait

Adweek

FEBRUARY 18, 2025

In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Mike Romoff, chief revenue officer at Reddit, to take us inside the platform's evolution--from AI-powered discovery tools to the power of community-driven advertising. In an era where digital trust is eroding, Reddit has emerged as a powerhouse.

Clickbait

AdExchanger

SEPTEMBER 16, 2022

There’s a new TLA (“three-letter acronym”) that’s crept into the media-buying conversation. MFA is a combination of paid traffic, clickbait and other incentivized traffic, engineered to create ad impressions and generate revenue. MFA: Made-for-advertising content.

Clickbait

Single Grain

SEPTEMBER 8, 2020

Quality copywriting has a powerful impact on conversions. In the meantime, these are some key copywriting hacks to increase your conversions instantly. . These days, many power words like these are perceived as clickbait and, as a result, receive 13.9% Don't resort to clickbait or your bounce rate will be through the roof!

Click Through Rate

Single Grain

JULY 9, 2021

One such case comes from Pandora, a major jewelry retailer, which saw a conversion rate increase of 130% after running a native ads campaign: In the next section, we will look at all the steps you need to take to start a native advertising campaign for your e-commerce store. Check the network's compliance in case you plan to use clickbait.

Native Advertising

Ad Monsters

SEPTEMBER 17, 2024

It’s relatively easy to predict conversions if you know what nearly everybody has been searching for online lately. No one knows as well as we do what drove the devolution of news toward clickbait. Google’s case unravels if you doubt that winning an arms race in data should grant a company the right to dominate in AI.

Display Advertising

Single Grain

SEPTEMBER 30, 2019

How to Lower the Cost of Google Ads and Get Better Conversions. Catchy, problem-solving, trustworthy and unique headlines have the power to increase CTRs and conversions. You should include as many values as possible per header because this will increase your CTR and chances of conversion. 9 Rules for Creating Ads that Convert.

A/B Testing

Single Grain

MARCH 3, 2023

Dive Deeper: How Remarketing Can Help Increase Conversions 2) Lead Generation: Monday.com Unlike Chatfuel, Monday.com uses native advertising for lead generation. This approach is often used to boost engagement and increase conversion rates of native advertising campaigns.

Native Advertising

InMobi

NOVEMBER 14, 2023

Have you ever come across a website with pages overrun with banner and video ads, questionable content, and multiple clickbait-like links to similar content websites? If you have, it was probably a Made-for-Advertising (MFA) site. Similarly, Jounce estimates that the share of web auctions attributed to MFA sites is 4.5x

Viewability

Single Grain

JUNE 17, 2019

A good strategy is to browse through conversations on popular communities like Quora, Reddit, Medium and LinkedIn. Including emotions like awe, joy, surprise, shock, concern and curiosity make headlines more clickable and infectious — although it’s essential to understand the difference between a good headline and a clickbait!

SEO

Lemonads

SEPTEMBER 25, 2020

We’ll give you some advice on how to optimize your push ads campaigns to boost traffic and conversion. Choose your words and creatives wisely and you’ll reach conversion every time. Don’t use Clickbait. Also, since push ads work on the CPC model it would be a shame to pay for hundreds of clicks and get 0 conversions.

Pop-Up

Single Grain

MAY 30, 2023

Responsive display ads include native ads , text ads and banner ad space scaled or truncated to fit into each ad unit for maximum ad conversions. 4) Increases Conversions Responsive display ads show content that is relevant and personalized for your customers. And with more impressions and clicks, your conversion rate also improves.

Display Advertising

InMobi

APRIL 16, 2019

Ensuring that users are shown the better performing creatives will better attract the intended audience for your app (and increase conversions). For example, if you take a CTR uplift goal, it is possible the optimization efforts takes us towards more clickbait variants that are not high “value.”

ROI

Single Grain

OCTOBER 12, 2023

If you host dinners with friends, it could be something as simple as recording dinner conversations in a vlog-style video. Since the market is so new and their product is relatively cheap, creating videos that generate brand awareness will also likely generate conversions. CRE has a total of 83 testimonial videos on its sales page!

Impressions

Smart-Hub

MARCH 19, 2024

Let’s summarize the benefits of native advertising: Since native ads do not interrupt the user journey, they tend to have higher click-through and conversion rates and be more cost-effective in comparison with other ad types. Native ads usually record conversions only after the click, meaning they are easier to measure.

ROI

Single Grain

OCTOBER 1, 2020

clickbait): To make your headlines more compelling, try a few of these quick tips: Numbers: People love lists and listicles, so include numbers and facts ( 12 Ways to Include Numbers in Your Blog Post Headlines ). By using a tool like Intercom , you can start real-time chat conversations with readers as they’re engaging with a post: [link].

SEO

VideoWeek

OCTOBER 13, 2023

The collaborative interface enables advertisers to apply discrete data to measure conversions or reach people with relevant ads, according to Google. X is also testing a new “clickbait” style ad that cannot be blocked or reported, according to Campaign. The tool will become generally available in Google Ads in early 2024.

Retail

Single Grain

APRIL 21, 2025

Signs of Twitter/X shadow banning include: Tweets not appearing in search results Replies missing from conversation threads Significant reduction in impressions Content not appearing in followers’ timelines YouTube YouTube can temporarily hide videos with controversial keywords or potentially harmful content while they’re under review.

Clickbait

Martech

JUNE 13, 2022

“The fact that it’s business first, and there are paying customers who are doing recruiting [there], makes it an entirely different thing than social networks that are built around only advertising, which then creates incentive for clickbait and other sensationalism.”. having meaningful conversations). Shiao said. Be scrappy about it.”

Clickbait

Ad Monsters

JANUARY 8, 2024

MFA Conversations Continue in 2024 Trend #1: Made For Advertising sites (MFAs) will continue to spark conversations, particularly around how trading desks spend advertiser’s budgets. Despite efforts in the second half of 2023, there is still a lot of confusion around what an MFA site is and whether they’re inherently bad.

Cookies

Lemonads

DECEMBER 17, 2020

They also advise using Premium Bundles and High-Performance Bundles, where CPC is 20-30% more expensive; the other way round, this is guaranteed to increase the conversion rate. Although images attract a user's attention at first, a good title boosts your conversion rate. The Traffic insights tool is the almanac of MGID traffic.

Native Advertising

Banner Flow

DECEMBER 7, 2020

Creating a positive working relationship with a micro-influencer could be fantastic for your conversions. Design your ads to promote positive engagement but avoid anything is clickbait. The reason for is the low cost of a campaign in comparison to a macro-influencer. Influencer marketing in numbers. Conclusion.

Media

Banner Flow

DECEMBER 7, 2020

Creating a positive working relationship with a micro-influencer could be fantastic for your conversions. Design your ads to promote positive engagement but avoid anything is clickbait. The reason for is the low cost of a campaign in comparison to a macro-influencer. Influencer marketing in numbers. Conclusion.

Media

Single Grain

JANUARY 19, 2024

It’s about entering the conversation already happening in their mind and presenting your product or service as the solution. By analyzing which variations perform better in terms of engagement and conversions, you can iteratively improve your copy to achieve optimal results. This is crucial for getting those conversions.

Conversion Rate

Martech

AUGUST 16, 2024

With the pressure to deliver results and prove the effectiveness of their efforts — often with fewer resources — it’s becoming harder to engage consumers and drive conversions. They use ad blockers, provide junk email addresses on forms, and don’t fall for clickbait headlines. Today’s consumers are savvy. Processing.

Conversion

Adtelligent

APRIL 4, 2025

According to the IAB ad fraud definition , ad fraud (also referred to as invalid traffic (IVT), is the fraudulent representation of online advertising impressions, clicks, conversions, or data events, to generate revenue. 70%+ of users find online ads untrustworthy, due to scams like clickbait.

Clickbait