Martech
JULY 31, 2024
Google Google search advertisers increased their budgets by 14% year-over-year in Q2 2024, down from 17% growth in the previous, according to the report. In contrast, click growth for Google text ads remained weak in Q2, with a notable drop in click-through rates in May as Google introduced AI Overviews to all U.S.
Martech
MAY 8, 2024
Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. vs. Google antitrust trial.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Clearcode
OCTOBER 31, 2024
The programmatic advertising landscape is crowded, fast-paced, and highly competitive, presenting significant challenges for modern platforms to deliver value to their customers.
Single Grain
MAY 31, 2025
Let’s dive into what the data actually tells us about paid advertising in the era of AI search. Key Takeaways Paid ads are experiencing significant challenges with AI search as features like Google’s AI Overviews have led to a 34.5% Metric Impact with AI Search Source Click-Through Rate (CTR) 34.5%
Single Grain
JUNE 13, 2023
Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 billion dollars from search advertising.
InMobi
FEBRUARY 21, 2022
Brands that have leveraged these shifts and invested in building personalized mobile-first campaigns have gained an advantage, with mobile video ads witnessing a 112% higher Click-through Rate (CTR) than other ad formats.
Ad Wisey
MAY 13, 2022
Google Ads is the undoubted leader of online advertising platforms. You may show sponsored search advertising on Google search engine results pages using Google Ads, previously known as Google Adwords. Microsoft advertising lets you import and customize so you don’t have to make everything from scratch once again.
Expert insights. Personalized for you.
120 
Let's personalize your content