MobileAds

JANUARY 20, 2021

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. Broader message, exposure and memorization rate. Can offer animated and interactive rich media content. Sample mobile expandable ad with a combination of rich media like video, photo gallery, and social feeds.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

InMobi

SEPTEMBER 30, 2019

And, there’s a key difference in how someone would interact with an entertainment app with wide, popular appeal versus the more niche apps today that tend to provide a more concrete utility. This is why interactive, rich media creatives are on the rise. In the U.S., In the U.S.,

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Ad Beat

JANUARY 1, 2020

A common misconception here is that mobile ads are usually lower in quality, however, according to an eMarketer report, the click-through rates (CTR) are actually higher on mobile. There’s simply not enough demand in the marketplace for mobile ads right now—something that’s bound to change as we step into 2020.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Brid.tv

DECEMBER 20, 2022

In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. Interstitial ads take up the whole screen of the device , making it impossible for the user to access the app until the ad is over or they click out of it. Playable ads are a type of rich media ads.

Advertising 54

Advertising CPM Mobile Ads CPC 54

InMobi

JUNE 24, 2012

Research shows that mobile (including tablets) is the preferred medium for communication (social media), entertainment (games, music, video) and consuming information content (sports, news) compared to any other channel.

Click Through Rate 40

Click Through Rate Rich Media Entertainment Media 40

InMobi

JULY 20, 2020

Myth #2: Users Spend Most of Their Time Engaging Only with the Largest Social Media Apps Over the last few years, mobile users have been spending more time outside of the “Walled Garden” social and communication apps. weather, utilities and more.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

InMobi

APRIL 23, 2015

Here are some key findings from the report: Top Spenders On Mobile Entertainment was the top vertical, followed by CPG and Telecom. Food & Drink, Social Media, Retail, Technology, Telecom, and Travel were the fastest growing verticals.

Click Through Rate 52

Click Through Rate Advertising Rich Media Food 52