MobileAds

JANUARY 20, 2021

So, publishers should not push an interstitial ad in the middle of a game. InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. On overall ad spending for interstitial is high. Can offer animated and interactive rich media content. Cons of Interstitial Ads.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Brid.tv

DECEMBER 20, 2022

Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue.

Advertising 54

Advertising CPM Mobile Ads CPC 54

InMobi

SEPTEMBER 30, 2019

And, there’s a key difference in how someone would interact with an entertainment app with wide, popular appeal versus the more niche apps today that tend to provide a more concrete utility. This is why interactive, rich media creatives are on the rise. And, this is largely why video ads are becoming increasingly effective.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

InMobi

JULY 20, 2020

Myth #2: Users Spend Most of Their Time Engaging Only with the Largest Social Media Apps Over the last few years, mobile users have been spending more time outside of the “Walled Garden” social and communication apps. There are other key benefits to in-app ad formats too. weather, utilities and more.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

Single Grain

JULY 31, 2019

Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100