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The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels

Digital Ad Blog

Retargeting, lookalike modeling, and behavior-based segmentation are all affected, reducing the effectiveness of traditionally high-performing tactics. Unlike paid or earned channels, owned media allows organizations to manage both the delivery and the content of their communications.

Media 59
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9 Tips for Creating Instagram Video Ads that Actually Generate Sales

Single Grain

.” As the length of the video goes up, the watch time drops : So instead of creating long videos in hopes to get the biggest bang for your buck, create succinct videos that get to the point and communicate your message quickly. 6 – Create Special Retargeting videos. And as I mentioned earlier, keep the captions simple, too.

Video Ads 130
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How to get more out of your email marketing with SafeOpt

Martech

And yes, Gen Z still uses email – they actually prefer it as the way for brands to communicate with them. But if they weren’t logged in, the only option is to buy retargeting ads which don’t guarantee a strong ROI. Recover lost shoppers with verified offers. Online shoppers routinely abandon their carts, leading to lost sales.

Marketing 104
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7 Ways to Automate Personalized Content in Your B2B Marketing Strategy

Single Grain

A study by Campaign Monitor found that personalized email subject lines increase open rates by 26%, while personalized email content can increase click-through rates by up to 14%. Retargeting Integration: Set up systems that automatically serve personalized ads based on previous content interactions.

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Why Digital Marketing in a Recession is Crucial: And How to Do It

Single Grain

Conversely, maintaining a consistent presence communicates strength and reliabilityqualities that become even more valuable during uncertain times. Prioritize growing and activating your email and SMS lists, which provide communication channels unaffected by advertising auction dynamics. Attempt to increase click-through rates.”

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What Is a Sales Funnel and How Does It Work?

MNTN

Step 4: Nurture Leads Through Email It’s up to you to create an ongoing relationship with your leads through content that’s funny, appealing, and shareable. When you’re considering your strategy here, remember that emails containing videos can increase your click-through rate by 200-300%.

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MarTech Interview with Nikki (Cassidy) Stone, Executive Vice President, Managing Director at Zenith

Martech Series

Think Connected TV, and Competitive conquesting, and programmatic out of home with digital and mobile retargeting. A best-in-class dashboard will not only give you information on KPIs like viewability and click-through rate, but it can also help you forecast sales and analyze trends.

MarTech 86