Martech

JULY 26, 2022

That’s because consumers, too, are making extensive holiday plans that extend the celebration period. Eighty percent of shoppers said they plan more “mini moments” throughout these holidays, creating new ways to celebrate, according to a study of consumers and successful marketing campaigns by visual discovery platform Pinterest.

Conversion Rate 102

Conversion Rate Conversion Retail Marketing 102

Exchange Wire

FEBRUARY 15, 2024

MGID, the global advertising platform, has launched a new dashboard for MGID Ads, its self-service advertising campaign planning and execution suite. The post MGID Revamps Ad Campaign Planning and Execution with New and Intuitive AI-driven Platform appeared first on ExchangeWire.com.

Advertising 52

Advertising 52

Digiday

DECEMBER 15, 2022

With engagement growing rapidly on streaming platforms, how can advertisers efficiently maximize their campaigns across both CTV and linear platforms? Optimizing the distribution of campaigns across CTV and linear platforms will come down to the advertiser’s target audience. Are there any exciting innovations on the horizon?

Audience 63

Audience Advertising Agency Media 63

Smarty Ads

JANUARY 24, 2023

Seo description More things you can do on upgraded SmartyAds DSP: campaign planning, measurement, tracking conversions, and more. More Tools to Plan and Measure Your Campaigns: Epic DSP Upgrade Has Just Arrived Great news again, as a leading. Seo title Long-Awaited Upgrade — Smartyads DSP Gets Better With New Features.

SEO 52

SEO Conversion 52

Smarty Ads

JUNE 7, 2021

Advertising campaign planning is easy to underestimate, especially when you have a smart DSP platfrom by your side. Decision-making AI and ML-powered mechanisms are streamlining all stages of the media-buying process, from determining the relevance of impression to serving it on the right web page or app.

Advertising 52

Advertising Impressions Marketing Media 52

Adweek

APRIL 25, 2024

Top line WBD announced Thursday that it is launching Olli, a first-party data platform that utilizes data, audience intelligence and adtech solutions to create seamless campaign planning, activation and measurement across the company's portfolio. In addition, the new first-party data.

Audience 238

Audience 238

Adweek

JANUARY 19, 2024

As we collectively wade into 2024--crafting budgets, plans and strategies for the year ahead--there are two events for which we must prepare: cookie deprecation and the U.S. If they don't get their plans in place now, political campaigns and brand advertisers will be left scrambling for impressions in the middle of the $10 billion.

Ad Tech 281

Ad Tech Cookies Impressions Advertising 281

Adweek

JANUARY 17, 2024

anniversary celebration plans, the brand has released a teaser for this year's Super Bowl campaign, In 1949, German car manufacturer Volkswagen entered the American market with the import of two Volkswagen Beetles to New York, beginning its journey to becoming one of the country's most recognizable brands.

Manufacturing 326

Manufacturing Marketing Advertising 326

Adweek

FEBRUARY 11, 2024

Delivery service DoorDash first shared the ambitious concept for its Super Bowl commercial in late January, unveiling in an ADWEEK exclusive its plan to deliver an item from every ad in the game to one lucky winner. The audacity of the campaign--yes, that means giving away multiple cars and a $50,000 down payment on a.

306

306

Flashtalking by Mediaocean

NOVEMBER 1, 2021

Cross Screen Media , a tech firm specializing in optimized local TV and CTV ad planning and measurement, announced a partnership with Flashtalking by Mediaocean. Advertisers know the most impactful campaigns incorporate messages designed for and delivered to a precise audience. Originally published by AiThority.

Media 52

Media Cookies Audience Impressions 52

Adweek

FEBRUARY 5, 2024

Top line Today, Netflix announced Expedia Group will be its first global advertising partner to activate a multi-market campaign on the streamer's ad-supported plan throughout 2024. This Netflix news will travel fast.

Advertising 276

Advertising Marketing 276

Adweek

OCTOBER 9, 2023

For years, advertisers have had celebrity talent as a backup plan for TV marketing campaigns, with press tours and public appearances being the secret sauce for successful rollouts. The world of TV marketing is going through some striking changes.

Agency 282

Agency Marketing Advertising 282

InMobi

MARCH 10, 2022

Secondly, we see an opportunity to increase the use of insight for those planning campaigns to choose the right customers, channels and messages in the first place.

Media 52

Media Retail Food Cookies 52

Martech Series

AUGUST 17, 2022

Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced it is TikTok’s first-to-market campaign and ads partner to launch TikTok’s new ad solution, Shopping Ads, for advertisers to begin testing ahead of the 2022 holiday season. Features of Smartly.io The post Smartly.io

CPA 52

CPA Retail Social Advertising MarTech 52

Adweek

APRIL 24, 2023

Google's latest attempt to embed generative artificial intelligence tools into its ad products have some marketers skeptical about the level of transparency they will receive over campaign effectiveness, as well as ratcheting up well-worn concerns around brand safety and suitability, according to buyers interviewed for this story.

Marketing 324

Marketing 324

Adweek

JULY 24, 2023

On the heels of a new campaign asking who is going to be the sheriff of the Wild West that is artificial intelligence, Salesforce also releaased a survey showing that almost three-quarters of employees believe the technology introduces new security risks but plan to use it anyway.

241

241

Adweek

MARCH 31, 2023

There are three fundamental questions that every marketer should ask when crafting a campaign: Is it relevant? In this episode of Everything Is Better With Creators, Matt Kerbel, director of strategic brand planning at Turo, shares his insights on how to answer those questions and create campaigns that. Is it wonderful?

Marketing 246

Marketing 246

Adweek

SEPTEMBER 2, 2022

Dentsu International is planning for the departure of its global chief executive Wendy Clark. Following a report by Campaign that Clark was planning to leave her post, the company released a statement to clarify that it had put together a group globally to plan continue beyond her leadership. "A

233

233

Adweek

MAY 3, 2023

If it's not visas, it's accommodation, moving costs or planning of a new life. and through its latest campaign, HSBC will strengthen. Moving to a new country can be an endurance. HSBC, which used to describe itself as "the world's local bank," aims to take the financial issues away from customers with its new services.

Marketing 255

Marketing 255

Adweek

OCTOBER 17, 2022

The Pinterest Trends Tool, which debuted in December 2019, was developed to help advertisers worldwide gain deeper insights into the planning behavior of Pinners and use that information in planning their campaigns. New features--with.

Conversion 235

Conversion Advertising 235

Ad Monsters

MAY 13, 2024

This poses a significant question to advertisers: are you prepared for the effects that this year’s election has on your pre-existing media plans? There is also a “we’ve always done things this way” mentality endemic to political advertising, and campaigns often stick with the linear TV advertising that they know.

Advertising 69

Advertising Ad Space Entertainment Retail 69

Adweek

FEBRUARY 6, 2023

In 2021, Kraft Heinz announced plans to expand The Kitchen, the in-house marketing agency it launched in 2020 to create data-led social campaigns at "the speed of culture." It's also.

Agency 251

Agency Marketing Media 251

Adweek

FEBRUARY 13, 2023

The agency began work with the carrier at the beginning of this year, and has been focused on planning and honing its strategic vision since then. The partners' first regional campaign, focused. Alaska Airlines in October named VaynerMedia Los Angeles its U.S.

Media 238

Media Agency 238

VideoWeek

NOVEMBER 4, 2022

In this week’s Week in Review: Rishi Sunak reportedly wants to shelve plans to sell off Channel 4, RTL’ subscription strategy helps weather TV ad market slowdown, and all change at Twitter in Musk’s first full week in charge. Channel 4 Sale Plans Set to be Scrapped. Top Stories. Snap Scores Sky Sports Content.

Agency 52

Agency Media Entertainment Ad Tech 52

Adweek

OCTOBER 27, 2022

Marketers at brands including Guinness, Johnnie Walker and Smirnoff will receive inclusive design training in order to ensure future brand campaigns and experiences reflect physical, mental and cultural differences among consumers.

Marketing 249

Marketing Food Advertising 249

Adweek

NOVEMBER 16, 2022

incorporate Snapchat into their marketing plans. Chevrolet will kick off a First Lens campaign Nov. is donning its kit for FIFA World Cup Qatar 2022 as several major advertisers in the U.S. 25--meaning that its lens is the first camera ad experience a Snapchatter sees in Lens Carousel on a given day--to back.

Marketing 243

Marketing Advertising 243

Adweek

NOVEMBER 21, 2022

Technology's cycle of planned obsolescence is a harmful contributor to the climate crisis, with millions of phones and devices being produced around the world daily. brand awareness campaign. Released on Nov. 21, the "Tech.

Electronics 237

Electronics Brand Awareness Marketing 237

Adweek

FEBRUARY 14, 2023

The executive behind global campaigns for hit shows such as House of the Dragon, The White Lotus and The Last of Us didn't even plan on a career in marketing. Pia Barlow, evp of originals marketing at HBO Max, has been in the business for 18 years. But long before that, she first began her.

Marketing 218

Marketing 218

Adweek

SEPTEMBER 19, 2022

The ticket marketplace is debuting the first brand campaign for its Vivid Seats Rewards Program, which offers fans a free reward credit for every 10 tickets purchased. To promote the loyalty plan, Vivid Seats, with the help.

Media 246

Media Marketing 246

Martech

MAY 3, 2024

Maybe the CEO would not have chosen the campaign the marketing team chose. But if it was agreed that a >1 ROAS is how we measure a successful campaign, it can’t be argued that the campaign was unsuccessful if the ROAS was >1. Email: Business email address Sign up now Processing.

Fashion 111

Fashion Shipping Finance Marketing 111

Adweek

SEPTEMBER 1, 2022

In the coming weeks, Google plans to launch tools that highlight local and regional journalism covering political campaigns and races. This comes as an initiative to provide more accurate and trustworthy information ahead of the November elections. These tools will be launched on Google's search platform and YouTube.

Advertising 243

Advertising 243

Ad Monsters

MAY 6, 2024

Core to these successful campaigns is comprehensive, culturally nuanced data that takes these audiences’ habits, views, perspectives, and patterns into account. Any campaign must resonate with the lived experience and shared values of the communities it is attempting to reach. Consider which customers you are actually trying to target.

Marketing 97

Marketing Audience Education Agency 97

Digital Remedy

MAY 14, 2024

Performance marketing works to leverage the power of measurement and insights across multi-channel campaigns to deliver deeper marketing insights that can help advertisers directly correlate how their media dollars drive their desired KPIs. To be successful, we see five key components of any performance marketing strategy.

Media 105

Media Audience Conversion Rate Affiliates 105

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. An optimized martech stack is essential for several reasons: Efficiency : Streamlined tools and processes allow for more efficient campaign management and execution.

MarTech 105

MarTech Marketing ROI Data Management Platform 105

Exchange Wire

APRIL 11, 2024

Global sustaintech platform IMPACT+ today (April 11th, 2024) launched a new self-service solution that can help advertisers almost halve the greenhouse gas (GHG) emissions generated by their online video campaigns without making changes to their media planning. The company’s new Creative [.]

Media 98

Media Advertising 98

Digiday

MAY 8, 2024

The first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad options, and new ad formats, along with our methodology. This is the fifth and final installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series.

Click Through Rate 75

Click Through Rate Impressions Ad Targeting Advertising 75

AdExchanger

APRIL 22, 2024

Google launched a generative AI image tool last week within Demand Gen, its planning tool for campaigns across YouTube, Gmail and Discover. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AI On The Prize? Generative AI can only go so far.

Marketing 87

Marketing GDPR 87