Adweek

APRIL 30, 2024

Bumble has become the latest brand in the cluttered dating app landscape to get a makeover as it tries to reach generations fatigued with online dating. The dating app, which launched in 2014 with the distinguishing feature that only women users could make the first move with matches, has undergone a revamp with a refreshed.

Advertising 253

Advertising 253

Adweek

APRIL 9, 2024

Legacy publisher Field & Stream, which was spun off from media company Recurrent Ventures in January, is capitalizing on its brand equity through a slate of novel brand licensing initiatives under its new ownership.

Media 270

Media Marketing 270

Adweek

APRIL 8, 2024

Independent design and branding agency Pearlfisher has chosen Jason Brown as the first global chief executive officer in its 32-year history to lead the firm as it makes plans for long-term growth. Brown will be based in New York, where he will lead global business growth across both Pearlfisher studios in London and New York.

Agency 304

Agency 304

Adweek

JANUARY 23, 2024

While it's true that an exceptional product, technology or customer experience can rapidly build your brand in the market's consciousness, it doesn't necessarily guarantee it. The brand behind your product. One common misconception in business-to-business markets is that a great product guarantees success. The real game-changer?

Marketing 259

Marketing 259

Adweek

APRIL 11, 2024

Puma wants to be known as the "fastest" sports brand in the world, and it's hoping the Paris 2024 Summer Olympics will help it cement that status.

Marketing 317

Marketing 317

Adweek

JANUARY 26, 2024

At a panel entitled "Brand vs. Performance," the brand marketing, performance marketing and "versus" portions of that thesis were all up for debate.

Marketing 271

Marketing Entertainment Communications 271

Adweek

NOVEMBER 7, 2023

Creating a story around your product is an easier marketing challenge for purpose-driven brands like outdoor apparel and gear brand Cotopaxi, said Brad Hiranaga, chief brand officer, at Adweek's Retail Media Summit in Minneapolis, Minnesota, last week.

Retail 265

Retail Media Marketing Advertising 265

Adweek

JULY 5, 2023

In today's episode of Let's Talk About Brand, we sat down with Yash Chavan, founder of the influencer marketing platform SARAL, to discuss branding with influencers. If used properly, influencer marketing can be an incredible tool to help build your brand. Or if you want to be an influencer, it can be an incredible part.

Conversion 232

Conversion Marketing 232

Adweek

APRIL 18, 2024

Last year, all three Time stories were deemed unsafe for brands to advertise against. The issues came from brand safety technology errantly flagging broad swaths of Time's reporting as unsuitable for. What do a feature on Taylor Swift, a profile of Sam Altman and a piece about the James Webb telescope all have in common?

Advertising 212

Advertising Ad Tech Media 212

Adweek

NOVEMBER 13, 2023

In today's rapidly evolving tech landscape, brands and marketers are finding new ways to approach the intersection of generative AI and creativity. To harness the power of technology to reach new audiences, smart brands must push the boundaries of innovation by understanding how technology must meet human ingenuity.

Audience 261

Audience Marketing 261

Adweek

MARCH 28, 2024

Brands know LGBTQ+ marketing helps grow their business--they're just afraid to use it.

Marketing 336

Marketing 336

Adweek

APRIL 24, 2024

There's a wide range of messy and emotional territory covered in just shy of three minutes in a new campaign from a legacy Swedish brand called Lindex. It's a multigenerational story, centered on a mother-daughter rite of passage, that flows from the combative teen years to the relative contentment of middle age, weaving in the.

Advertising 271

Advertising 271

Adweek

MARCH 25, 2024

The 2024 Paris Olympic and Paralympic Games will take over the City of Light in July and August, with backing by some of the world's biggest brands including Alibaba, Coca-Cola, Deloitte, AB InBev, Samsung, Visa, P&G, Panasonic, Airbnb and Omega. We're tracking how these brands and more are activating in the build-up to, and during,

Marketing 295

Marketing 295

Adweek

APRIL 5, 2024

Tattoo aftercare brand Mad Rabbit saw quick and early success on TikTok. The direct-to-consumer (DTC) brand has nearly 600,000 TikTok followers and has been posting more of its TikTok content to social platforms like YouTube and Snap in the last year, as well. But with the platform's future in potential flux, the strategy is shifting.

Media 256

Media 256

Adweek

DECEMBER 6, 2023

The last 12 months have been eventful for brands and those who create, build and nurture them. Some hits and some misses, though the misses have been on unexpectedly large scales. A few questions are on the table as we look toward next year: Is the CMO role obsolete? What about the CBO? Can they.

Marketing 330

Marketing 330

Adweek

OCTOBER 2, 2023

The Philadelphia Inquirer unveiled a multiplatform, multi-month brand marketing campaign today, part of a broader effort from the 194-year-old publisher to reintroduce itself to readers following a brand refresh spearheaded by chief executive and publisher Lisa Hughes.

Agency 340

Agency Media Marketing 340

Adweek

OCTOBER 25, 2023

Amazon wants viewers to have a steady stream of brands on streaming. At its unBoxed event today, Amazon Ads announced Sponsored TV, a new self-service advertising product that allows all brands that sell on Amazon in the U.S.

Advertising 337

Advertising Audience 337

Adweek

APRIL 9, 2024

Investment in women's sports is growing rapidly, and for brands looking to get in on the ground floor, several companies are providing a playbook.

Marketing 270

Marketing 270

Adweek

FEBRUARY 7, 2024

Breaking the rules: That's how many branding experts viewed Barnes & Noble's new, idiosyncratic approach to its store designs as it mounts a comeback and tries to fend off the likes of Amazon.

Retail 240

Retail Marketing 240

Adweek

MARCH 11, 2024

As the breathless excitement around how brands can theoretically use generative AI morphs into marketers finding actual use cases for the technology, like elevating consumer experience through chatbots, some brands, in addition to making C-suite investments in AI titles, have begun adding more effective roles at the vp and director level, while bolstering (..)

Marketing 313

Marketing 313

Adweek

AUGUST 31, 2023

Launching in 1979 as a channel just for kids, Nickelodeon debuted its iconic Splat logo as the first on-air branding for the network in 1989. The Splat is back. And though the company got away from the sigil over the years in favor of its well-known logo mark, the Splat has now returned in Nickelodeon's.

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Adweek

FEBRUARY 28, 2024

But in 2024, brands will have to walk the walk at a corporate level if they want to march the march. Pride in London is one of the U.K's largest LGBTQ+ festivals, attracting 1.5 million people to the city each June with 30,000 participating in the parade itself. In a bid to weed out rainbow.

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Adweek

FEBRUARY 28, 2024

Despite being a sizable firm, Credit One Bank found itself struggling to amplify its brand awareness. It's doubling down on those efforts now, having named full-service agency Deutsch LA its agency of record across creative, media and brand work. Dallas-based.

Agency 256

Agency Media Brand Awareness Advertising 256

Adweek

APRIL 11, 2024

Every agency wants to be paid its worth for its services, and there are many compensation models that agencies and brands use for payment, but finding the right one that is equitable for both sides, and is easy to implement, is sometimes as clear as mud. A new paper--a collaboration between the American Association of.

Agency 267

Agency Advertising 267

Adweek

MARCH 26, 2024

Movado, a watch brand that has been around since the 1800s, has been helping people elevate their fashion sense for centuries. Accessories are a great way to enhance and complete an outfit. Whether it's a pair of earrings or a watch, they can add a touch of elegance to one's appearance. Movado was founded in.

Fashion 203

Fashion 203

Adweek

JANUARY 5, 2024

Five days into 2024, T-Mobile made what could be one of the biggest account moves of the year by bringing in Dentsu Creative as its lead agency for brand strategy. T-Mobile launched its review in June 2023 for work previously covered by Publicis' Saatchi & Saatchi. The review honed in on agencies that could help.

Agency 312

Agency 312

Adweek

JANUARY 12, 2024

Ikea isn't a brand usually synonymous with luxury, so creative agency Mother aimed to show off the design and quality of its kitchen furnishings by inventing a fictional premium brand with its own commercial and influencer event.

Agency 327

Agency Retail 327

Adweek

JANUARY 26, 2024

Denver-based kitchen appliance brand Levo, known for its patented herbal infusion technology, saw an uptick in sales thanks to its generative artificial intelligence chatbot, Herb. Brands are increasingly adopting gen AI. The company wouldn't share specifics.

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Adweek

JANUARY 10, 2024

The tool's main use case in advertising is to match brand and publisher first-party data sets in a privacy-safe way, for targeting, activation and measurement. Disney is known for its vast media holdings, but it is working to become an ad-tech juggernaut, too, and marketers are noticing.

Ad Tech 319

Ad Tech Media Advertising Marketing 319

Adweek

FEBRUARY 23, 2024

Volkswagen Group has promoted from within to fill the vacant global chief marketing officer (CMO) space at its eponymous brand, appointing Susanne Franz to the position. Franz has led global marketing for the group's Audi brand since 2019.

Marketing 284

Marketing Advertising 284

Adweek

FEBRUARY 28, 2024

When it comes to ecommerce, brand building and engagement are becoming increasingly complex as technology develops and platforms emerge. Executives from Kate Spade and skincare brand Starface World both agreed that the.

eCommerce 226

eCommerce Marketing 226

Adweek

MARCH 13, 2024

Many of Americans' favorite brands--think Oreo, Dove, Tide and Snickers, for example--rely on the availability of cheap, disposable packaging made mostly of plastics.

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258

Adweek

JANUARY 30, 2024

Doritos is introducing a new brand platform to reach a multi-generational audience with the beginning of a global campaign that will help it redesign the meaning of "bold." Having introduced the platform "For the Bold" in 2013 with its first global campaign, the PepsiCo-owned snack brand will evolve the line to become "For the Bold.

Audience 284

Audience Food Marketing 284

Adweek

APRIL 9, 2024

The new relationship marks the first time the liquor brand has signed a performer to a multiyear pact, according to Roberto Ramirez Laverde, Bacardi. Bacardi Rum, leaning further into music as a key driver in its marketing, kicked off its most significant artist collaboration to date with a global campaign featuring pop star Camila Cabello.

Marketing 327

Marketing 327

Adweek

APRIL 19, 2024

Veteran marketer Kristin Harrer has been appointed to the post of senior vice president and chief brand officer of T-Mobile, the company confirmed to Adweek.

Marketing 237

Marketing 237

Adweek

JUNE 20, 2023

Sprite has been named Kantar's Most Resilient Brand based on Kantar's Worldpanel, which analyzed the shopping behavior of more than one million global households over the past year and the performance of 37,000 global consumer packaged goods brands. The ranking was built on the brands that recruited the greatest number of new shoppers.

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