Puma wants to be known as the “fastest” sports brand in the world, and it’s hoping that the 2024 Summer Olympic Games in Paris will help it cement that status.
The German sportswear company unveiled its first global brand campaign in a decade, “Forever Faster,” highlighting its performance prowess and targeting everyone from athletes to your regular neighborhood jogger.
“We’ve been using ‘Forever Faster’ as our mantra since around 2014, but we’ve never used it as a communication tool,” Puma’s global brand and marketing director, Richard Teyssier, told ADWEEK.
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