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How to Use AI for Paid Ads to Boost Marketing ROI

Single Grain

Digital marketers are witnessing a shift in how paid advertising campaigns are created, managed, and optimized. According to recent industry data, 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle ( IAB State of Data Report 2025 ). Test small audience segments before scaling.

ROI 52
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Roblox adds programmatic in-game advertising in 2024

illumin

Specifically, buyers could now place programmatic video ads on virtual billboards within Roblox’s immersive environments. Specifically, the company looks to improve its brand lift measurement through new partnerships. This program is intended to help marketers become adept at Roblox advertising.

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Looking at augmented reality (AR) in advertising

illumin

Superimposition-based AR This type of AR marketing replaces or enhances physical items with digital content. AR print marketing: Traditional print marketing such as postcards, flyers, and direct mail, can be more engaging and elevated by applying AR elements to it. billion USD by 2025.

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Everything You Need to Know About Digital Out-of-Home Advertising

Basis

Programmatic digital out-of-home (pDOOH) takes things a step further, allowing advertisers to harness the power of automation and real-time bidding technology to make the most of out-of-home ad spend. And as more and more marketers embrace these benefits, DOOH and pDOOH ad spend are experiencing rapid growth.

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Can attention really drive campaign success?

Martech

The concept is straightforward: if attention can be accurately measured, it can help forecast and improve the effectiveness of ads, from boosting brand lift to driving sales and even adjusting campaigns in real-time. To gain a fuller understanding, marketers must combine insights from multiple techniques, such as: Eye tracking.

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Maximizing Programmatic CTV in 2025

Basis

Total CTV ad spending is projected to grow 16.8% And within that growth, programmatic CTV is a particularly dominant force: More than 90% of both display and video ad spending on CTV will be transacted programmatically in 2025. in 2025, reaching $33.48 In todays landscape, TV is no longer a locked-in, set it and forget it buy.

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LinkedIn introduces CTV ads for B2B campaigns

Martech

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. Building on video. Live Event Ads.