Martech

SEPTEMBER 27, 2024

High ROAS often comes from targeting existing customers or high-intent audiences, which is effective but overlooks the long-term brand-building needed for lasting growth. These interactions are crucial for nurturing future conversions but often do not immediately translate into sales. The impact of brand safety on ROAS is profound.

Media 128

Media Advertising Conversion Rate Machine Learning 128

illumin

JULY 23, 2024

In one study by Meta , 90% of brands found campaigns combining traditional marketing or business-as-usual tactics and AR saw nearly three times the brand lift and costing 59% less on average. Some companies have also found that AR ads often perform better than display ads, which leads to higher conversion rates.

Advertising 104

Advertising Conversion Rate Pop-Up Brand Lift 104

Single Grain

JUNE 1, 2025

AI-powered audience targeting delivers precision at scale by analyzing hundreds of data points to identify specific segments most likely to convert, with companies like Booking.com seeing up to 73% higher conversion rates through predictive audience modeling. Continuously feed conversion data back into your AI systems.

ROI 52

ROI CPA Marketing Conversion Rate 52

Single Grain

JUNE 16, 2025

“Server-side event collection via the Conversions API bypasses browser cookie limitations and maintains retargeting capabilities, ensuring critical user interactions are captured for remarketing even when third-party cookies are blocked.” ” Meta’s Conversions API exemplifies this evolution.

Retargeting 52

Retargeting Cookies Click Through Rate Control Group 52

Martech

MAY 21, 2024

Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value.

Audience 116

Audience Conversion Rate Machine Learning Brand Lift 116

Martech

APRIL 4, 2024

“Customers can use native reporting in Campaign Manager, like Performance Summary Report, Revenue Attribution Report, Conversions API and our new CTV Brand Lift test to measure their success using metrics like reach, conversion rates and video completion rates,” the LinkedIn representative told us.

Brand Lift 87

Brand Lift Conversion Rate Retargeting Video Ads 87

Single Grain

APRIL 25, 2025

These include: Incremental lift analysis : Compare conversion rates between exposed and control audiences to measure the actual impact of CTV campaigns. Conversion tracking : Utilize QR codes, vanity URLs, and post-view attribution to connect CTV exposure to website visits, app downloads, and purchases.

Machine Learning 52

Machine Learning Audience Brand Lift Conversion Rate 52