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Digital out-of-home advertising: a quick guide

illumin

However, with the incorporation of AI technology, DOOH advertising has become even more effective in targeting consumers and delivering relevant messages. In this day and age, going digital in the marketing world is the norm. Today, we look at one of today’s biggest trends in digital marketing: digital out-of-home.

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Beyond Google: Top-Performing Paid Media Alternatives for 2025

Single Grain

This isn’t just a blipit represents a change in how marketers are approaching their digital advertising strategies. For marketing professionals seeking better ROI and diversified reach, understanding these Google alternatives for paid media has become essential. Why Look Beyond Google for Paid Media?

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Growth of Location Based Marketing and Its Importance

Martech Series

Gadgets like smartphones are here to stay, according to emarketer an average consumer spends 4 and a half hours on a mobile phone, this gives marketers another leeway to reach their consumers. Using information from mobile devices, location-based marketing enables people to see material that is pertinent to their present and past locations.

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Different Types of Online Advertising to Increase Brand Awareness

Single Grain

From native to display ads, this article will break down the different types of online advertising you may wish to consider for your marketing plan. Types of Display Ads When creating display web advertising, several different ad types can be used, each with its own benefits to your marketing efforts.

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How to Choose a Digital Marketing Agency That Delivers Results

Single Grain

So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. Digital marketing agencies promise to navigate these waters on your behalf.

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100+ LinkedIn Advertising Statistics to Improve Your B2B Marketing Campaign

Single Grain

As a B2B business, how do you create an effective LinkedIn marketing strategy? Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. Demand Sage ) As of 2022, LinkedIn is the seventh-fastest growing brand in the globe–they have an annual brand growth of 63%.

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Online grocer Misfits Market tailors social media content to evolve with Gen Z, millennials

Digiday

Misfits Market, the online value grocer and subscription box for fresh produce, is tapping social media and out-of-home advertising to boost brand awareness as it seeks the attention of its target audience: Gen Z and older millennials. Specifically, Misfits Market targets 25-to-49-year-olds in the U.S.

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