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How to prove the value of brand marketing without sacrificing ROI

Martech

Dig deeper: When and how to move beyond performance marketing to brand strategy Consider the full funnel For this illustration, lets simplify the marketing funnel into awareness, consideration and conversion. Awareness tactics make strangers to your brand aware of its existence.

ROI 99
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Measuring marketing’s impact: From metrics to growth

Martech

Marketing ROI. It fuels future sales and shapes brand perception, both undeniably crucial, but notoriously tricky to measure. It’s building a brand story that resonates — forging connections that turn customers into loyal referrals and delivering an experience beyond the solution.

ROI 124
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CFOs want hard numbers, not brand vibes

Martech

Dig deeper: How to prove the value of brand marketing without sacrificing ROI Practical methods for measuring brand impact Some practical approaches for measuring the commercial impact of brand activities include: Geographic testing. Brand awareness, trial and usage surveys. Marketing mix modeling.

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7 reasons your conversion metrics look great — but your sales don’t

Martech

Misalignment between conversion event tracking and actual revenue generation leads to wasted resources and poor marketing ROI. While brand awareness is the essential first step for users on their path to purchase, considering top-of-funnel behavior as conversions is a flawed practice. Where is the disconnect?

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Beyond Google: Top-Performing Paid Media Alternatives for 2025

Single Grain

For marketing professionals seeking better ROI and diversified reach, understanding these Google alternatives for paid media has become essential. Case Study: Microsoft Advertising Delivers Lower CPCs and Higher ROI Challenge: Competing with Google Ads by addressing higher costs and intense competition while trying to deliver improved ROI.

Media 52
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Is SEO Still Valuable in 2025?

Single Grain

billion and delivering an average ROI of 5.3xhigher than most other digital marketing channels. Let’s examine how SEO compares to other digital marketing channels in 2025: Marketing Channel Average ROI Lead Generation Effectiveness Long-term Value SEO High (5.3x

SEO 52
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How to make revenue generation a company-wide effort

Martech

Beyond marketing, sales and customer success, your product, finance, operations and executive teams are invaluable partners. Finance groups prioritize resources, structure contracts and deliver ROI metrics back to customers Finance was labeled a risk-averse team with a “deal prevention” reputation.

Finance 119