InMobi

SEPTEMBER 30, 2019

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? In the past, it was all about scale and reach. And when it came to scale, mobile was the top choice.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Single Grain

MARCH 3, 2023

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? And how’s that going? ?

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

Smart-Hub

NOVEMBER 1, 2023

Since all of those media channels are different, a huge number of ad formats are designed specifically for these media – mobile video ad formats, desktop ones, and even ones for Smart TVs and digital out-of-home billboards. Nowadays, online advertising sells better than any billboard. SmartHub's Features Have No Limits!

Mobile Ads 67

Mobile Ads Advertising Banner Ad Exchange 67

Single Grain

AUGUST 18, 2020

CAC ( customer acquisition costs ) refers to the total amount you spend to acquire a new customer – including all the sales and marketing expenses that you pay to get those customers. In this article, I will explain why CAC is important, the CAC benchmark for SaaS, and how to calculate your CAC. How Do You Calculate Your CAC?

Conversion Rate 116

Conversion Rate SEO Conversion Non-Profit 116

Karola Karlson

JANUARY 5, 2021

One year into freelance marketing consulting, I’ve noticed that one of the key areas where the companies need help is auditing and improving online ad accounts. This means that we managed to discuss all other marketing-related questions and do a quick audit. How to audit a Facebook advertising account? What to check?

Video Ads 52

Video Ads Audience Conversion Brand Awareness 52

Single Grain

AUGUST 24, 2023

So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. Digital marketing agencies promise to navigate these waters on your behalf.

Agency 98

Agency Marketing SEO Brand Awareness 98

Single Grain

JULY 26, 2023

The benefits of online advertising are many, and has evolved into an essential tool for companies to communicate with the customers they seek. It increases your visibility and attracts potential customers, regardless of the size of your business or whether you run a startup or a multinational corporation.

Advertising 52

Advertising Click Through Rate Retargeting SEO 52