Single Grain

JULY 19, 2019

million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails. The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. The benefits of using social media stories include: Increased brand awareness.

Marketing 111

Marketing SEO Machine Learning Banner 111

InMobi

JULY 13, 2016

Campaign success is now portrayed as the ability to grow a brand's audience by converting prospects that drive mobile purchases, rather than reaching mobile consumers to reinforce brand awareness and recognition. The living proof of this is the Snapchat Discover feature.

Audience 52

Audience Advertising Machine Learning Ad network 52

Single Grain

JULY 19, 2019

million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails. The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. The benefits of using social media stories include: Increased brand awareness.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Oko

AUGUST 8, 2024

This is particularly effective for brand awareness campaigns, maximizing ad visibility. Real-Time Reporting The AdX dashboard provides real-time reporting on metrics like impressions, click-through-rate, CPMs, revenue, and more.

Header Bidding 52

Header Bidding Ad Exchange CPM Retargeting 52

InMobi

OCTOBER 9, 2018

Goals could range from brand awareness, i.e. reaching as many relevant people as possible looking at their ads, to driving a specific action like a mobile web landing page visit or an app download via a particular app store. Once an ad is selected (or served) it’s then (hopefully) rendered on the app and shown to the end user.

Advertising 52

Advertising Ad network Ad Ops Banner 52

InMobi

JUNE 1, 2020

It’s one thing to get someone to look at your ad in order to generate brand awareness; getting someone to click on that ad or engage with it in any way is another matter entirely. In fact, downsized creatives have click-through rates (CTRs) that were between 2x and 5x better than expanded creatives.

A/B Testing 52

A/B Testing Click Through Rate Machine Learning Brand Awareness 52

AdvertiseMint

AUGUST 21, 2023

Structuring Campaigns and Ad Groups A well-structured campaign is the backbone of successful PPC marketing, and it requires two steps: Begin by defining your campaign’s goals , whether it’s generating leads, boosting sales, or increasing brand awareness. Allocating your budget wisely is crucial for campaign success.

A/B Testing 40

A/B Testing Marketing Click Through Rate Machine Learning 40

Smart-Hub

AUGUST 8, 2023

This sophisticated digital tool leverages algorithms and machine learning to automate the purchase of ad space, targeting key decision-makers within businesses through digital channels. In a B2B context, a smoother viewing experience can make a significant difference in building trust and brand awareness.

Advertising 52

Advertising Ad Server Video Ads Ad Exchange 52

Lemonads

AUGUST 30, 2020

Their Algorithms and machine learning make intelligent recommendations that optimize revenue. After analyzing all points, we would say that RevContent is more inclined to publishers since monetization is a big factor from a publisher’s point of view and the former pays better rates than Taboola.

CPM 52

CPM CPC Native Advertising CPA 52

illumin

JANUARY 22, 2024

Meta ads also utilize advanced algorithms and machine learning to analyze and interpret the collected data. Whether it’s lead generation or increasing brand awareness, there’s an option and format that marketers can use in Meta that will optimize their goals and results and fully reach their ad potential.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Single Grain

DECEMBER 6, 2019

million unique emails have been sent, which had a 25% higher click-through rate than non-personalized emails. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. Constant engagement with followers. Cost-effectiveness.

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

OCTOBER 20, 2020

You can include interactive elements in your email, such as embedding videos, polls, charts, games and more to drive better open rates and engagement. Campaign Monitor reports that: Interactive email content boosts the click-to-open rate by up to 73%, and adding videos can increase click-through rates by as much as 300%.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Martech

MARCH 15, 2022

As users see more relevant ads, click-through rates improve, leading to a better ROI. Most users interact with brands across multiple touchpoints and prefer to receive a seamless, coherent brand message across all platforms. It, therefore, makes sense for advertising and marketing teams to join forces.

First-Party Cookies 126

First-Party Cookies Cookies Ad Exchange Impressions 126