VideoWeek

APRIL 26, 2024

Top Stories Warner Bros. Discovery this week announced the launch of Olli, a new proprietary first-party data platform which will cover campaign planning, activation, and measurement across the media conglomerate’s entire portfolio of inventory. billion in ad sales during the first quarter of 2024, up 21 percent year-on-year.

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Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. One of these was the deadline extension for third cookie deprecation to the second half of 2024. You can read more about this in our previous blog post Google’s Manifest V3 (MV3) Impact on Ad Blockers and Ad Tech.

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VideoWeek

NOVEMBER 11, 2022

In this week’s Week in Review: Netflix announced its first live stream amid rumours of sports rights bids, GroupM seeks to accelerate media’s decarbonisation, and Amagi raises over $100 million. Top Stories. GroupM Announces Coalition for Media Decarbonisation. The timing makes sense for Netflix.

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VideoWeek

MAY 20, 2022

Top Stories. Digital marketing group Next 15 today announced a surprise agreement to buy media agency M&C Saatchi for £310 million. This marks a second major acquisition for Next 15 this year, following its takeover of Engine UK, another media agency, back in March.

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VideoWeek

OCTOBER 7, 2022

Top Stories. Instead Rabe intends to forge ahead with plans “to build a national media group of sufficient size to compete with the US platforms.”. In this week’s Week in Review: RTL abandons its plans to sell M6, Xperi splits into two separate companies, and the Daily Mail publisher is sued for alleged phone hacking.

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AdvertiseMint

JANUARY 21, 2024

Marketing automation tools can take your digital marketing to the next level. But picking the right software can feel confusing with so many options out there. In this guide, we’ll discuss 25 of the best marketing automation tools. It will equip you to choose the best fit for your business. No fluff, just the goods!

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NewProgrammatic

MAY 10, 2022

BNPLs are user-friendly solutions that shifted from the status of market trends to serious competitors of conventional financing providers like traditional banks. BNPLs are user-friendly solutions that shifted from the status of market trends to serious competitors of conventional financing providers like traditional banks.

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