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The WIR: Global Ad Spend to Top $1 Trillion Next Year, the DSA Comes into Force for Tech Giants, and Nielsen Folds ACR Data Into its Currency

VideoWeek

Social media is expected to be the fastest-growing channel, with spend rising to $227.2 Retail media spend is on track to reach $141.7 Retail media spend is on track to reach $141.7 percent of retail media spending. Ad spend is projected to grow 4.4 percent in 2023 and 8.2 percent of total spend.

Media 52
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The WIR: WBD Plans FAST Service, Google Brings Privacy Sandbox to Android, and TikTok Starts Publishing User Figures

VideoWeek

Over the past year, we’ve worked closely with the industry to gather feedback and begin testing these new technologies,” Google said in a blog post on Tuesday. “More of the world’s leading advertisers are gravitating to fast-growing channels such as CTV and retail media, which offer premium value at scale.”

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The WIR: Netflix Announces Price and Measurement Partners for Ads, EU Prepares Major Antitrust Fine for Google, and Roku Unveils Smart Home Product Line

VideoWeek

According to the Guardian, Netflix advertising partner Microsoft “is understood to have approached UK media agencies, offering a premium price of £50 for reaching 1,000 viewers.” Apple is preparing a TV ad product, several media agencies told Digiday this week. The Week in Tech. Apple Prepares TV Ad Product.

Ad Tech 52
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Advertising to Baby Boomers: Brains

Advertising to Baby Boomers

Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Search Blog. Blog Post Collections. Social Media - WOMM - Web Advertising. Grandparent Spending Spreads Across Retail Channels. Advertising to Baby Boomers. 31 January 2014. Posted by Chuck Nyren. at 1/31/2014.

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Advertising to Baby Boomers: Unpacking Black Friday, Cyber Monday

Advertising to Baby Boomers

Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. I measured through the end of Cyber Monday, and this is the word cloud: So tons of people on the web were searching for and babbling about what’s on the web. Search Blog. Advertising to Baby Boomers. 05 December 2013.

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23 Digital Marketing Trends You Can’t Ignore in 2024

Single Grain

By using this AI writing tool (or others, such as Byword or SurferAI), marketers can quickly generate relevant content – for ad campaigns, email campaigns, blog post writing – without having to manually search for content ideas or create new content from scratch.

Marketing 126