The WIR: Global Ad Spend to Top $1 Trillion Next Year, the DSA Comes into Force for Tech Giants, and Nielsen Folds ACR Data Into its Currency
VideoWeek
AUGUST 25, 2023
Social media is expected to be the fastest-growing channel, with spend rising to $227.2 Retail media spend is on track to reach $141.7 Retail media spend is on track to reach $141.7 percent of retail media spending. Ad spend is projected to grow 4.4 percent in 2023 and 8.2 percent of total spend.
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