blog mobile-ad-fraud-types-and-preventive-measures 
Monetize More
APRIL 5, 2023
We’re also going to highlight how you can prevent invalid traffic from ruining your business. Publishers who don’t understand it and haven’t put measures in place to prevent it will risk getting significant revenue clawbacks and full account bans. Deceptive ad placement and ad stacking.
InMobi
APRIL 8, 2019
Unfortunately, mobile ad fraud is a rising concern. As ad spending within mobile apps grows, so too does digital ad fraud. According to Adjust, mobile advertising fraud close to doubled between 2017 and 2018. For some businesses, fraud gobbled up around 80 percent of marketing budgets.
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InMobi
DECEMBER 20, 2019
Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. But, issues around ad fraud have not gone unheeded.
Lemonads
NOVEMBER 17, 2020
Click spamming, domain spoofing, and other forms of digital fraud have plagued the internet almost since day one, draining a large portion of advertisers’ budgets without producing anything in return. A Quick Overview of Fraud in Advertising Last year, it’s estimated that ad fraud cost advertisers close to $42 billion on a global scale.
InMobi
APRIL 4, 2019
Interested in learning more about the current state of mobile programmatic? Be sure to download our latest report for insights straight from our leading global mobile in-app ad exchange! With open exchanges or open marketplaces, available ad inventory (i.e. It’s like an open exchange, but on a much smaller scale.
Martech
MARCH 15, 2022
Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers. Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers. But, there is another reason marketers are taking a fresh look at these technologies.
Smart-Hub
DECEMBER 8, 2023
Programmatic infrastructure, in which ad sales are automated within a split second, has replaced direct ad sales agreements. They are still used, but only for a small percentage of the premium ad segment. Nowadays, programmatic ads infrastructure is the primary way to sell ads. SmartHub's Features Have No Limits!
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