Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. In the ad tech ecosystem, many publishers and advertisers use ad exchanges, and 994,727 companies use ad exchange software , but few can explain what an ad exchange is. The publishers could be website owners, bloggers, and online magazines.

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InMobi

MARCH 2, 2021

How are the winners decided, since the programmatic buying model is predicated on real-time bidding? Understanding The Two Main Types of Auctions: First Price and Second Price In both first price and second price auctions, multiple bidders participate by sending in their bid prices and the highest bid wins.

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Automatad Inc.

NOVEMBER 20, 2023

Source: Statista Publishers prefer using direct or guaranteed deals to sell their inventory because it gets them high value and demand, along with extensive control and transparency over the dealing process. Also, as a publisher, you can negotiate the preferred deals with various advertisers. What Is Preferred Deal?

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Monetize More

JUNE 20, 2023

As a publisher, you need to know which ad partners are right for your vertical, as each niche website performs differently than others. In this blog post, we’re going to help identify the best game advertising networks for 2023 so that you can maximize your ad revenues! The gaming niche is no exception.

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Monetize More

JULY 14, 2022

If you are a publisher on Google AdSense and have enabled Vignette ads, you would want to check out this blog post. With Vignette ads, publishers can make a lot more money and MonetizeMore is here to guide you through it. They are basically interstitial ads (full-page ads) in between page loads of a website or app.

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InMobi

NOVEMBER 23, 2021

It has been nearly six months since Apple started enforcing App Tracking Transparency (ATT) changes with their iOS 14.5 Since the release, we have seen buyers, publishers and ad tech ecosystem partners pivot and adapt to these changes in various ways. This testing allowed publishers to increase their opt-ins over time.

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Monetize More

SEPTEMBER 22, 2022

As a publisher, you need to know which ad partners are right for your vertical, as each niche website performs differently than others. In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! The gaming niche is no exception. Google AdMob.

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Monetize More

MAY 20, 2023

Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. Mentionable Mentionable is a platform that offers bloggers (publishers) a new way to monetize their websites and earn additional income. When you’re ready to publish an article, include a mention or link to that website.

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Monetize More

JUNE 27, 2022

The MonetizeMore team is delighted to see our ad technology featured in G2’s Publisher Ad Server Software Category & the publisher reviews that made our company reach this milestone. Why do Publishers love MonetizeMore? Additionally, another validated reviewer and publisher, Andreas S. All key players included.

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Monetize More

JUNE 27, 2022

The MonetizeMore team is delighted to see our ad technology featured in G2’s Publisher Ad Server Software Category & the publisher reviews that made our company reach this milestone. Why do Publishers love MonetizeMore? Additionally, another validated reviewer and publisher, Andreas S. All key players included.

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Monetize More

DECEMBER 21, 2022

Publisher monetization via advertising has grown over the years beyond display and text ads to native, video, rich media, in-game, in-app, and mobile advertising. MonetizeMore has identified 10 million dollar generating publisher business models used by online publishers today. Publishers in E-Commerce.

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InMobi

APRIL 16, 2019

In short, sellers.json is a file that enables the players of the ecosystem to map back the request to the entities behind that specific opportunity, including the final publisher. It also gives full transparency into all the intermediaries that participated in the selling of a bid request. Keep reading for more information.

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NewProgrammatic

MARCH 15, 2022

Search tiles are in fact static ad placements native to the website/app they’re featured in. This is because search advertising is one of the most effective ways for digital marketers and brands to reach their audiences in a precise and efficient way. The programmatic advertising landscape is constantly changing, and so is search advertising.

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Lemonads

SEPTEMBER 18, 2020

Our AdsKeeper review will dive through the potential of its advertising platform with all you need to know , covering targeted personalized information for advertisers and publishers! AdsKeeper AI , tracks the behavioral pattern of visitors on different websites, serving the best advertisements, increasing users engagement!

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Brid.tv

NOVEMBER 18, 2022

There are many steps and parties in the ad buying and selling process, and a header bidding wrapper is one of them. In today’s blog post, we tackle header bidding wrappers, the technology behind them, and how to choose the right one for your business. hide ] What Is a Header Bidding Wrapper?

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Lemonads

SEPTEMBER 10, 2020

You can now fully compare each platform in which you’ll find all their offers, pros, and cons for publishers and advertisers! With all these advertising platforms popping up, the biggest question above all is, which should we pick? That’s right! No more searching and no more excuses ! ?? Let’s check some ad examples!

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Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. SSPs have several options for selling a publisher’s inventory.

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Monetize More

MAY 30, 2023

Whether you’re an app developer or a web publisher, our comprehensive guide will help you navigate the competitive landscape and make informed decisions to optimize your mobile advertising strategy. Connects to multiple demand partners and improves app performance. Requires a large amount of monthly impressions for access.

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Clearcode

JULY 13, 2023

SSPs are crucial for publishers, facilitating real-time bidding for display, mobile, and video ads, advancing ad targeting, maximizing revenue, and offering in-depth analytics. Key Points A supply-side platform (SSP) is an advertising technology platform digital publishers use to manage, sell, and optimize their advertising inventory.

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Brid.tv

MARCH 23, 2023

To generate consistent revenue from ad monetization , publishers must regularly optimize their content and keep their website metrics on an upward trend. While sometimes unavoidable, a CPM drop can be quite detrimental to publisher revenue and can happen for several reasons. This way, publishers can also improve user experience.

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InMobi

JULY 2, 2020

Updates as of June 2020 As we shared in our blog earlier this year , we had decided to work on five major themes. 2) Making Emerging Channels Available Through InMobi Exchange InMobi launched connected television (CTV) apps on our exchange in Q1 and have seen good adoption.

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InMobi

SEPTEMBER 14, 2021

Over 23,000 independent app developers, app publishers and studios leverage InMobi’s in-app ad monetization services. For these publishers and developers, what does it look like to monetize with InMobi? What kind of ad revenue are they seeing, and how does InMobi fit into broader app monetization strategies?

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Smart-Hub

OCTOBER 24, 2023

Traffic monetization is one of the most important aspects of advertising bidding for all participants of the advertising exchange process. Monetization also allows publishers to provide free services to users and support inventory development. Traffic monetization is the process of generating revenue from website or app traffic.

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Automatad Inc.

FEBRUARY 9, 2023

The social giant launched its Instant Articles feature in May 2015 and courted publishers by promising them just that: More engagement with Facebook users, which leads directly to more pageviews and potentially greater ad revenue. The feature presents an opportunity for publishers of all sizes. Let’s take a look at these reasons.

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Smart-Hub

NOVEMBER 25, 2022

Publishers use SSP in order to automate the media-selling process and to effectively manage their advertising space in real time. Before SSPs were invented, publishers had to do the tasks manually — finding the best paying advertiser, negotiating ad placement details, and transactions. The bid request that won, is sent to the DSPs.

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Smart-Hub

JANUARY 23, 2023

RTB stands for Real Time Bidding. But a programmatic is not always RTB because algorithmic selling of ads is also possible without real-time bidding. But a programmatic is not always RTB because algorithmic selling of ads is also possible without real-time bidding. So, what is programmatic advertising? This is not programmatic.

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Smart-Hub

JANUARY 4, 2023

Who is SmartHub for, and what results does it bring to its clients? Which SmartHub`s features and capabilities help programmatic businesses in getting great ROI and revenues? The answers to these and many other questions you will find in this article. What does SmartHub do? SmartHub is about creating independent advertising solutions for businesses.

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Clearcode

APRIL 26, 2022

The video covers the follow topics: A run down on the key terms. A brief history of digital advertising — from the very first online ad to today. The key platforms (i.e. software), processes and players in the programmatic advertising industry. The main media-buying processes. The main digital advertising mediums and channels.

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Single Grain

JULY 5, 2023

And the key to getting the best responses is inputting the best ChatGPT prompts. In this article, I will share some step-by-step tips for creating a variety of awesome ChatGPT marketing prompts that can help take your marketing efforts to the next level. Let’s begin! To jump straight to the marketing prompts, click here.

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Monetize More

FEBRUARY 7, 2023

Distributed ID Systems Google’s Privacy Sandbox First party data Publisher Provided Identifiers (PPIDs) Contextual advertising User Identity Graphs Private ID Matching Fingerprinting Zero Party Data PubGuru Header Bidding 1. ID solutions will become more popular over time once publishers start getting ahold of it.

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Monetize More

JUNE 17, 2022

Publisher Provided Identifiers (PPIDs). PubGuru Header Bidding. ID solutions will become more popular over time once publishers start getting ahold of it. To give publishers and advertisers enough information to identify users effectively, multiple ID solutions are necessary. Distributed ID Systems. Fingerprinting.

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