AdvertiseMint

NOVEMBER 21, 2023

Have you ever wondered how brands serve up eerily precise ads and recommendations just for you? Or generate thousands of ad variations to boost performance? You’ll see how companies like Nike and Coca-Cola are using AI for personalized and automated marketing. AI and machine learning make all that possible.

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VideoWeek

MAY 27, 2022

As well as cutting linear channels, the change will also see more money re-routed to content which works well on iPlayer, and asking Ofcom for more freedom to host entire boxsets and archive shows on its on-demand service. Video Drives European Ad Spend Growth. Top Stories. BBC Unveils Plans to Go Digital First. percent to hit €18.5

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Lemonads

SEPTEMBER 10, 2020

So, if you want to drive results by achieving traffic, move consumers from awareness to action, or control and monetize your content on the open web, Nativo advertising platform might be the right fit you’ve been looking for! Let’s check some ad examples! No more searching and no more excuses ! ??

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InMobi

APRIL 16, 2019

What do these specifications do, and how do they help programmatic advertisers? What is Sellers.json and How Does It Work? The goal of sellers.json is to give the buy side (also known as the demand side) and publishers of the advertising ecosystem greater transparency within the larger programmatic and ad tech space.

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Lemonads

AUGUST 18, 2020

Not only you will know everything about Taboola’s outstanding advertising platform , but you will also discover its huge potential and how this will raise your traffic by acquiring more data than ever! In this article we will tell you how taboola works, what is it great for, and some other options for you to choose from.

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Brid.tv

NOVEMBER 18, 2022

There are many steps and parties in the ad buying and selling process, and a header bidding wrapper is one of them. These tech solutions are key to making ad auctioning quick and seamless. But how do they do that exactly? hide ] What Is a Header Bidding Wrapper? How Does a Header Bidding Wrapper Work?

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Smart-Hub

DECEMBER 8, 2023

Programmatic infrastructure, in which ad sales are automated within a split second, has replaced direct ad sales agreements. They are still used, but only for a small percentage of the premium ad segment. Nowadays, programmatic ads infrastructure is the primary way to sell ads. SmartHub's Features Have No Limits!

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Monetize More

APRIL 21, 2023

As an ad ops professional, there’s a limitless amount of optimization work to do. You have to check and stay up to date with hundreds of ad units, ad networks, creatives, and settings every day. Firefighting and coordinating with different departments/ad partners take up the majority of our days.

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Automatad Inc.

NOVEMBER 9, 2023

Share Tweet Share Programmatic advertising is rooted in two vital demands: getting high prices for ad impressions and putting ads in front of the right audience. Header bidding (HB) is a proven way to quench these two demands and gives the publishers a chance to get out of walled gardens. This blog gives answers to all this.

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Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

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Smart-Hub

JANUARY 23, 2023

Spoiler alert: you have probably already seen programmatic ads in one way or another, even if this is the first time you’ve seen this word combination. At the same time, one of the important features of programmatic is the ability to optimize ad campaigns in real time across multiple parameters. RTB stands for Real Time Bidding.

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Monetize More

FEBRUARY 23, 2023

Google has announced that Linked Ad Exchange Accounts are being deprecated, and publishers must take action before April 2023. Find out what it means for you and your revenue stream in this blog post. You will continue to have access to manage any existing Ad Exchange linked accounts to your Google Ad Manager (GAM).

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Smart-Hub

NOVEMBER 25, 2022

What is SSP and how does it work? Publishers use SSP in order to automate the media-selling process and to effectively manage their advertising space in real time. Before SSPs were invented, publishers had to do the tasks manually — finding the best paying advertiser, negotiating ad placement details, and transactions.

Header Bidding 40

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Single Grain

SEPTEMBER 5, 2019

Facebook advertising is changing and one of the most notable changes is the ability to target people who’ve already engaged with your business with retargeting ads. Dive Deeper: How to Get 1,000 True Fans with Facebook Video Retargeting. Does Retargeting Actually Work? Does Retargeting Actually Work?

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Single Grain

MARCH 9, 2022

Do you run ad campaigns in multiple networks like Facebook and Google but wonder how you can scale them faster? Do you want to try new channels, but you can't figure out how to get started? Then it might be time to start working with a paid media agency. What Does a Paid Media Agency Charge?

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Single Grain

JULY 7, 2023

But with so many marketing channels, tools and techniques available, how do you know which path to take? Work With Us Understanding Outsourced Advertising First of all, let’s define what exactly we mean by outsourcing advertising. But how does this growing trend differ from outsourcing marketing and how does it work in practice?

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Martech Series

DECEMBER 22, 2022

Then, with a clear slate and this exciting business strategy, Murphy and Spiegel, the company’s CEO, set to work creating a young business. Then, with a clear slate and this exciting business strategy, Murphy and Spiegel, the company’s CEO, set to work creating a young business. The blog communicated the following.

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VideoWeek

OCTOBER 7, 2022

Last week the business received at least three bids for acquisition, sending the company’s shares up by around 10 percent. It does not bribe police officers and, in particular, it condemns the shameful practice of hacking the mobile phones of the victims of crime, or of their families.” Top Stories. Xperi Splits in Two.

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Single Grain

FEBRUARY 21, 2022

Are you looking for the right Google Ads agency to serve your business? Book My Free Google Ads Marketing Consultation . TABLE OF CONTENTS: ↓ What Is a Google Ads Agency? TABLE OF CONTENTS: ↓ What Is a Google Ads Agency? How to Choose a Google Ads Agency.

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Clearcode

APRIL 26, 2022

A brief history of digital advertising — from the very first online ad to today. This video is designed for anyone who has recently started working in the digital advertising industry and for those who want to learn more about digital advertising works. Online advertising usually refers to ads shown in web browsers.

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SODP

FEBRUARY 12, 2020

We know that one of the biggest obstacles to the development and maintenance of strong digital publishing is time; since content and relationship development is critical to success, learning how to use programmatic advertising to make your paid efforts more efficient can be a good idea. Traditionally, you’d make digital ad purchases manually.

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Single Grain

JULY 5, 2023

If Google is a search engine, ChatGPT is an answer engine that enables you to do human-like question-and-answer sessions with a bot. Updated July 2023. And the key to getting the best responses is inputting the best ChatGPT prompts. To jump straight to the marketing prompts, click here. What Are the Best Types of Questions to Ask ChatGPT?

Marketing 52

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Single Grain

NOVEMBER 3, 2020

The customer acquisition cost (CAC) of SaaS companies from content marketing is about 15% lower than that of paid ads. In this article, we’ll show you step-by-step how to create your own killer SaaS content marketing strategy, including all the tactics, methods, and tools you’ll need. Lack of management buy-in leading to budget cuts.

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Single Grain

NOVEMBER 16, 2023

Utilizing content marketing enables companies to craft informative materials like blog posts, white papers, and tutorials. These resources assist users in comprehending the software’s value, mastering effective usage, and understanding how it caters to their particular requirements.

Marketing 98

Marketing SEO Conversion Rate Audience 98

Single Grain

AUGUST 27, 2019

The average email open rate is 20.81%. And emails with personalized subject lines generate 50% higher open rates. What Does the Research Say about Email Marketing? People make snap decisions on how useful each email is. Hacking Email Marketing: 14 Tactics that Work [Infographic]. Get A Free Consultation.

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Banner ROI Conversion Audience 103

Single Grain

APRIL 15, 2021

The price that your NFT gets depends on your marketing strategy, which is created by NFT experts who build a community of users, reap numerous influencers, leverage content marketing, and use social media to encourage more bids. Higher bids lead to a better NFT selling price. Now everyone wants to own an NFT.

Non-Profit 131

Non-Profit Marketing SEO Education 131

Single Grain

DECEMBER 6, 2019

Digital Darwinism does not discriminate. Marketers can no longer stick their heads in the sand and hope that educated guesses and the same old methods will work forever. Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020. And why wouldn’t they be? Get A Free Consultation.

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

NOVEMBER 28, 2023

1) Optimizing AI Search Recommendations Generative AI platforms like ChatGPT and Google Bard quickly found their utility for hundreds of business categories, form helping people draft emails, organize and tabulate data and generating ideas, they are the next evolution of productivity. Claim and verify your Google Business Profile.

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