Remove blog header-bidding-for-publishers-why-you-need-it
article thumbnail

Elevate Your Ad Revenue: The Ultimate Guide To Header Bidding

Smart-Hub

For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). Why is it important and how to implement it? In this guide, we have header bidding explained, so keep reading to discover all the details.

article thumbnail

Server Side Header Bidding & taking the hybrid approach?

Monetize More

Header bidding is one of the best innovations to hit the online advertising industry in the last decade. This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Everything About Prebid Server Technology and How It Helps You to Connect Partners on SmartHub

Smart-Hub

The client-side and especially the server-side solutions of Prebid came to the ad tech scene with a big success since they enabled efficient header-bidding auctions. Prebid has introduced a revolutionary technology that enabled simultaneous bidding in unified actions that raised the efficiency of bidding tenfold.

article thumbnail

What Is Ad Exchange and How Does it Work – A Guide for Publishers

Automatad Inc.

Share Tweet Share Ads are the key revenue of publishers and advertisers. In the ad tech ecosystem, many publishers and advertisers use ad exchanges, and 994,727 companies use ad exchange software , but few can explain what an ad exchange is. The publishers could be website owners, bloggers, and online magazines.

article thumbnail

Preferred Deals, and How to Setup Them in Google Ad Manager?

Automatad Inc.

Source: Statista Publishers prefer using direct or guaranteed deals to sell their inventory because it gets them high value and demand, along with extensive control and transparency over the dealing process. Also, as a publisher, you can negotiate the preferred deals with various advertisers. What Is Preferred Deal?

CPM 52
article thumbnail

Google AdSense Arbitrage: The Ultimate Guide for Publishers

Automatad Inc.

You can see profit only if you are smart. That is why this blog gives the ultimate guide on AdSense arbitrage, along with actionable tips and suggestions to do better arbitrages. You can purchase traffic from sources like social media platforms, search engines, or ad networks and then redirect it to your website.

CPC 52
article thumbnail

How to Monetize a Live Stream With Ads

Brid.tv

From the standard pay-per-view monetization model to donations, memberships, and sponsorships, publishers have a range of options to choose from. With many publishers interested in incorporating ads into their streams, we decided to share some practices on how to best monetize a live stream with ads. at 2:05) or interval (e.g.,