InMobi

JULY 24, 2019

There are Few Drawbacks but Many Benefits of Header Bidding For App Publishers and Developers. For app publishers and developers looking to improve their ad monetization programs, there are many benefits of header bidding and only a few drawbacks. Interested in learning more about in-app header bidding?

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Brid.tv

MARCH 28, 2023

Programmatic Direct vs. Programmatic Guaranteed Programmatic Direct vs. Real-Time Bidding Programmatic Direct vs. PMP Pros and Cons of Programmatic Direct for Publishers Monetize Your Content Through Ads With Brid.TV The publisher is a gardening blog looking to sell ad space on their website. How Does Programmatic Direct Work?

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Automatad Inc.

NOVEMBER 20, 2023

This blog explores preferred deals, breaks down the steps to set preferred deals in GAM, and gives tips for effective preferred deals and suggestions for when you can choose preferred deals. If the advertiser fails to bid on the space above the negotiated CPM price, the specific ad space will be sent for private or open auction.

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Brid.tv

MARCH 16, 2023

This article will cover the basics for choosing the optimal ad formats for a website. FAQ A General Overview of Ad Formats for Websites The three most commonly used ad formats for websites are the following: Display Ads — Display ads are usually graphic or banner-style ads placed within the website content, in the sidebar, or the header.

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Monetize More

JUNE 29, 2023

Furthermore, AI excels in optimizing ad campaigns for maximum performance. Advertisers can leverage this intelligence to target the proper channels and optimize their campaigns, ensuring the highest possible return on investment. For marketers, AI extends its capabilities to other facets of the marketing process.

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Monetize More

JUNE 8, 2022

In this blog post, we’ll break down the difference between revenue per mile and revenue per session for publishers and give you some tips on how to increase the latter. On the first pageview, advertisers tend to bid the most to get the reader hooked. Well, wonder no more! Stay tuned – it’s about to get nerdy up in here!

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Monetize More

MAY 20, 2023

We’ve added our top 12 AdSense alternatives to the list below as used and recommended by our very own ad optimization team. They help publishers with unique ad inventory optimize their ad stack while offering a fixed CPM rate with a 100% fill rate. Why not put your ad optimization in the hands of experts?

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Monetize More

JULY 14, 2022

If you are a publisher on Google AdSense and have enabled Vignette ads, you would want to check out this blog post. MonetizeMore’s AdOps experts have been optimizing Vignette ads with a broad range of screen sizes depending on the publisher’s content. Getting Started]. Our AdOps professionals then provide you with ad tags.

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Monetize More

JUNE 27, 2022

Pubguru Dashboard : Sophisticated reporting for Ad operations & yield management including AI-powered header bidding, smart notifications, profit attribution reports, ad network reports, etc. describes our ad technology as an “extremely helpful tool to bridge their ad optimization needs yielding great results.”

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Monetize More

JUNE 27, 2022

Pubguru Dashboard : Sophisticated reporting for Ad operations & yield management including AI-powered header bidding, smart notifications, profit attribution reports, ad network reports, etc. describes our ad technology as an “extremely helpful tool to bridge their ad optimization needs yielding great results.”

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Monetize More

FEBRUARY 24, 2023

Optimize for mobile: Mobile devices are increasingly being used to browse the internet, so make sure your website is optimized for mobile devices. Use this data to make informed decisions about your ad strategy and to continually optimize your RPM rates. This includes having mobile-friendly ad formats and placements. Page RPM 4.

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Monetize More

AUGUST 26, 2022

This blog post helps you in that quest. Most blogs will fall within a certain range: higher if they’re particularly well-known or if their owners are pushing hard to build it up, lower if they aren’t getting as much attention or aren’t trying as hard. . Optimize the space above the fold. Pick an ad provider.

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Monetize More

AUGUST 26, 2022

This blog post helps you in that quest. Most blogs will fall within a certain range: higher if they’re particularly well-known or if their owners are pushing hard to build it up, lower if they aren’t getting as much attention or aren’t trying as hard. . Optimize the space above the fold. Pick an ad provider.

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InMobi

NOVEMBER 23, 2021

In this blog, we would like to show some stats and observations from InMobi’s point of view, including how InMobi fared and some reasons that explain the trends we see. It has been nearly six months since Apple started enforcing App Tracking Transparency (ATT) changes with their iOS 14.5

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Monetize More

DECEMBER 21, 2022

The Moz Blog, Vogue.com, remezcla.com, instyle.com. Impact of expert ad optimization: Very high ad revenue increase potential. Impact of expert ad optimization: Medium ad revenue increase potential. Impact of expert ad optimization: Medium to low ad revenue increase potential. Selling Branded Content. High-profit margins.

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Monetize More

JUNE 20, 2023

In this blog post, we’re going to help identify the best game advertising networks for 2023 so that you can maximize your ad revenues! They advise publishers on ad placement, run their own programmatic stack, and integrate with header bidding setups. The gaming niche is no exception.

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InMobi

DECEMBER 17, 2018

Our first post was on transparency , the second predictions post focused on OTT and our third post talked about in-app header bidding. Stay tuned for upcoming blog posts all about what leading figures in the mobile advertising and marketing space think will become pervasive in the new year.

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Lemonads

SEPTEMBER 18, 2020

AdsKeeper Review For Advertisers AdsKeeper provides a set of tools for advertisers like- macros, retargeting ability, and selective bidding. Intuitive Dashboard to set up and optimize campaigns. Bid Recommendation Engine. Campaigns optimization. These together help marketers to make better revenue from their investment.

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Brid.tv

NOVEMBER 18, 2022

There are many steps and parties in the ad buying and selling process, and a header bidding wrapper is one of them. In today’s blog post, we tackle header bidding wrappers, the technology behind them, and how to choose the right one for your business. hide ] What Is a Header Bidding Wrapper?

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Automatad Inc.

OCTOBER 27, 2023

Putting video ads on your website through real-time bidding takes a lot of technical work. Along with placing video ads, you need to optimize certain factors of ads to get high CPM, CTR, and CPAs for video ad slots. The optimal length of the video ad is 30 seconds. You can ask them to implement video header bidding for you.

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Monetize More

SEPTEMBER 22, 2022

In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! They advise publishers on ad placement, run their own programmatic stack, and integrate with header bidding setups. The gaming niche is no exception.

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Clearcode

JULY 24, 2023

Key Points A supply-side platform (SSP) is an advertising technology platform that enables publishers to manage, sell, and optimize their available ad inventory on websites, mobile apps and other digital advertising channels. The most popular one, though, is through real-time bidding (RTB) auctions.

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NewProgrammatic

MARCH 15, 2022

search ads providers offer various ad bidding models , too, that range from static, waterfall to header bidding (including the real-time bidding model). Depending on the search advertising provider, marketers and brands need to comply with various ad serving, bidding, and integrations mechanisms. Apple Search Ads.

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Lemonads

SEPTEMBER 10, 2020

Their reps are especially communicative and easy to work with and are proactive at suggesting optimizations. Doesn’t have many unique audience insights in their dashboard as that could be very informative in helping to strategize and optimize existing campaigns! Moreover, you’ll get helped with your affiliate banners for free!

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Automatad Inc.

NOVEMBER 9, 2023

Header bidding (HB) is a proven way to quench these two demands and gives the publishers a chance to get out of walled gardens. It is said to improve revenue more efficiently than header bidding. Its arrival induced many questions, like how a unified auction is different from header bidding and which is optimal to use.

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Brid.tv

MARCH 23, 2023

To generate consistent revenue from ad monetization , publishers must regularly optimize their content and keep their website metrics on an upward trend. On the other hand, If they have a lot of textual content (blog, articles), they should incorporate native ads that seamlessly blend with their web page content.

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Clearcode

JULY 13, 2023

SSPs are crucial for publishers, facilitating real-time bidding for display, mobile, and video ads, advancing ad targeting, maximizing revenue, and offering in-depth analytics. Key Points A supply-side platform (SSP) is an advertising technology platform digital publishers use to manage, sell, and optimize their advertising inventory.

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Monetize More

AUGUST 18, 2022

This blog post breaks down the best ad placement strategies tried and tested by MonetizeMore’s publishers that will help you get maximum ad impressions and crush your ad revenue goals. We all know that ad viewability is a key metric you need to look into to optimize ad earnings. 4 Best Ad Placement Optimization Techniques.

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Monetize More

APRIL 21, 2023

As an ad ops professional, there’s a limitless amount of optimization work to do. New optimization techniques need to be tested out. Fill rates need to be optimized. Header bidding needs to be implemented, tested, and optimized. Often an ad unit might not be serving ads. New blocking rules need to be set.

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Smart-Hub

OCTOBER 24, 2023

Traffic monetization is one of the most important aspects of advertising bidding for all participants of the advertising exchange process. It is an automated, data-driven method of buying and optimizing digital ad spots in real time, allowing advertisers to reach their target audience more efficiently and quickly.

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InMobi

JULY 2, 2020

Updates as of June 2020 As we shared in our blog earlier this year , we had decided to work on five major themes. All of this traffic undergoes pre-bid invalid traffic (IVT) filtering and post-bid IVT monitoring by DoubleVerify. Here are the updates on what work InMobi has been doing over the past six months.

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Automatad Inc.

FEBRUARY 1, 2024

Every page and all elements are checked and optimized, ensuring readers can access the desired page with just one click and in time lesser than a second. That is why optimizing ad load speed is important. Today, in this blog, we will see the handpicked ad loading optimization strategies that suit publishers of all scales.

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Monetize More

MAY 30, 2023

Whether you’re an app developer or a web publisher, our comprehensive guide will help you navigate the competitive landscape and make informed decisions to optimize your mobile advertising strategy. Provides access to demand partners, leveraging RhythmGuard for higher bid rates and programmatic revenue.

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Monetize More

DECEMBER 28, 2022

MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru header bidding technology, Traffic Cop, and much more. Creative Optimization. Creative Optimization. Related Read : [link]. Display Lumascape’s Branches. Tag management.

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Smart-Hub

NOVEMBER 25, 2022

All of these actions are now performed automatically on SSP — this system is based on smart ML and AI algorithms that optimize the trading and keep the outcomes beneficial to the publisher. Before the bid request reaches the demand, it undergoes internal real-time auction among other SSPs. The bid request that won, is sent to the DSPs.

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Monetize More

JANUARY 18, 2023

The term gets used a lot within the digital advertising industry and often relates to areas such as real-time bidding (RTB), remnant inventory and open auctions. With SSP’s, a bidding environment was created to help publishers extract the most revenue possible for their ad inventories.

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Smart-Hub

JANUARY 23, 2023

At the same time, one of the important features of programmatic is the ability to optimize ad campaigns in real time across multiple parameters. RTB stands for Real Time Bidding. But a programmatic is not always RTB because algorithmic selling of ads is also possible without real-time bidding.

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