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Google’s IP Protection Raises Concerns for Some Advertisers

Ad Monsters

Some Advertisers are Worried Some have raised concerns about the potential impact of IP Protection on ad targeting and measurement. Location-based targeting will take a hit, which for some advertisers means more than just retargeting users’ mobile devices as they pass by a brand’s retail outline.

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What is Protected Audience API (PAAPI)? The Ultimate Guide

Automatad Inc.

Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. Google is enabling more privacy-focused targeting with Privacy Sandbox and its Application Programming Interfaces (APIs). Why Is PAAPI Important?

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What is PPC Management? For Advertisers

Lemonads

Tasks of a PPC Manager Keyword Analysis It is the process of understanding the words and terms your target customer uses when searching for your products or services online. A good CTR is a sign that your target audience found your ads compelling and helpful. This is a major task for PPC managers amongst a list that we describe below.

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The WIR: Netflix Ad Prices Emerge, Nielsen Goes Private, and Samsung Doubles Down on FAST

VideoWeek

The FAST model is on the rise in the US as pay-TV subscriptions fall and SVOD services struggle to hit subscriber targets. FTC Sues Kochava for Selling Geolocation Data. ASA Targets Sexualised Mobile Game Ads. Samsung TV Plus has seen 100 percent growth in consumer viewing in the past 12 months, according to the company.

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AdNow Review 2021: What Can You Do For Your Native Advertising?

Lemonads

Our AdNow review will dive through the potential of its advertising platform with prices, tips, pros & cons covering targeted personalized information for advertisers and publishers! Global reach and precise targeting with their premium websites and apps with a highly engaged audience”! Let’s see how!

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How to Promote Keto Affiliate Programs From a Facebook Page

Lemonads

It can be a blog post on what kinds of ketogenic diets are out there, a video of a keto diet step-by-step recipe… When you create this content think about how it brings value to your audience. When paying for FB ads, you are not pushing the ads to your few followers, but to the people that fit into your designed target.

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The WIR: YouTube Shorts Gets 30 Billion Daily Views, HBO Max Halts European Originals, and Equativ Continues Push into CTV

VideoWeek

YouTube still seems focussed on winning over creators for Shorts – its blog post this week marking the one year anniversary touted Short’s ability to grow musicians’ audiences. Meta Slashes Hiring Targets. Warner Bros. IAS Unveils Pre-Bid Sync Settings for Xandr DSP. The sale reflects the clear focus of ProSiebenSat.1

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