InMobi

AUGUST 9, 2013

In a continuously evolving world of mobile display advertising, different variations of ad formats now play a critical role in the success of engaging with customers. The full-page interstitial ad is probably one of the most interesting solutions to this problem.

Conversion 52

Conversion Mobile Ads Banner Rich Media 52

InMobi

JULY 24, 2013

Be it top grossing apps like Candy Crush Saga, or highly popular apps like WeChat, they have all extended their mobile presence to tablet devices and are doing extremely well. So what are these advertisers doing differently that is making them so successful?

Advertising 40

Advertising Rich Media Real Estate Banner 40

Brid.tv

DECEMBER 21, 2022

Are you an app developer looking to turn your latest mobile game into a source of income? Or perhaps you’re building an OTT app and want to monetize video content? Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks.

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Lemonads

JUNE 3, 2021

But, in most cases, the main goal is to produce a conversion, which is a specific action that customers take like filling out a contact form or making a purchase. Understanding the different terms you’ll encounter in the affiliate industry will help you make informed decisions and increase your chances of success.

Affiliates 52

Affiliates Marketing Advertising Pop-Up 52

Single Grain

OCTOBER 2, 2019

Facebook Ads is one of the top PPC platforms right now. The ad system, after all, is versatile and holds a lot of potential. A lot has changed in the past few years, so let’s take a look at the 7 new Facebook Ads changes that all marketers should be aware of in 2019. 1) The Native Facebook Ad Tester. The audience.

Conversion Rate 112

Conversion Rate Marketing Retargeting Conversion 112

Digiday

NOVEMBER 20, 2022

This is the fourth part of a research series on the most popular emerging technologies. The series follows up on a report Digiday produced five years ago to discover how technologies previously reported on have evolved and to explore new technologies that have since emerged, including blockchain and robotics.

Marketing 68

Marketing Retail Ad Targeting Conversion 68