Digiday
JUNE 25, 2023
What’s deceptive, fueled by profit and involved in ad arbitrage? These cunning sites masquerade as prime real estate for online advertising, luring gullible advertisers into their web of trickery. Made-for-advertising (MFA) sites. Read on to find out how bad, why the situation is so dire and what can be done about it.
InMobi
SEPTEMBER 7, 2016
Online video ad spend is estimated to grow at a rate of 25% year on year (YoY) to $9.6 Brands have seen remarkable success in narrating their brand stories and captivating online audiences using video, with high engagement, increased dwell times and high completion rates. Does video deliver beyond awareness-generation?
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Automatad Inc.
OCTOBER 26, 2023
Autoplay video ads Autoplay video ads are another ad format that frequently frustrates users. These ads start playing automatically, often with sound and can disrupt the user’s browsing experience. According to Nielsen Norman Group , 86% of users dislike auto-playing video ads.
Brid.tv
SEPTEMBER 12, 2022
Types of Connected TV Ads Display Ads Instream Video Ads Branded Canvas Ads Benefits of Connected TV Advertising The Current State of the CTV Advertising Market Precise Audience Targeting Actionable Ad Performance Data How to Sell CTV Ad Inventory What Should You Do if You Don’t Have a CTV App?
Brid.tv
DECEMBER 21, 2022
Every time an app user sees an ad, a complex process takes place behind the scenes, and it looks something like this: Once a publisher with an app joins an ad network, the network will have access to the app’s users’ data, available ad space, and so on. This real estate needs an advertisement to be monetized.
InMobi
SEPTEMBER 2, 2020
For a deep dive on creative best practices, the in-app mobile advertising experts at InMobi teamed up with the creative teams over at Celtra to take a deep dive on the role of creatives in mobile marketing and how an ad creative, working in lockstep with other key components to in-app ad campaigns, can drive key results for in-app marketing teams.
Smart-Hub
DECEMBER 22, 2023
Publisher Publishers play a pivotal role by providing digital real estate where advertisements are displayed. This era witnessed the proliferation of banner ads and pop-ups, setting the foundation for a more interactive and engaging advertising experience.
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