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What is Native Advertising?

Basis

Native advertising: the veritable chameleon of the digital marketing world. Marketers find it powerful enough that US native display ad spending is forecast to reach $97.46 billion this year, accounting for nearly two-thirds of total display ad spending. What is Native Advertising?

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What is Native Advertising?

Basis

In many ways, native advertising is the veritable chameleon of the digital marketing world. It’s come a long way since its inception over a decade ago, evolving into an important strategic component of digital campaigns—so much so that US native ad spend accounted for almost 60% of total display ad spending last year.

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Tactics for Mobile App Developers to Boost Brand Revenue

PubMatic

Embrace More Video Game and utility publishers may already be applying banner ads as part of their strategy to attract brands. But brands also love video, and a strategy embracing video ads can drive higher eCPMs than banners. Interstitial in-game ads are another option.

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13 Benefits of Native Advertising to Amp Your Campaign

Single Grain

Are you aware of all the benefits of native advertising? With all the online advertising options, more and more companies are choosing to invest in a native advertising strategy. It is not only an effective advertising method, but it’s becoming a necessary way to dominate the competition.

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A Publishers Guide to Mobile Ad Formats and Sizes

Brid.tv

Here are some of the most common types of display ads for mobile. Standard Banner Ads. Standard Banner Ad. Standard banner ads usually show up at the very top or bottom of the screen (although this doesn’t have to be the case). Interstitial Display Ad. Native Display Ads.

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Native Video Advertising – What Brands Need to Know

Brid.tv

Why Use Native Video Ads? Why Choose Native Over Instream Video Ads? What Makes Our Native Video Advertising Solution Different? TargetVideo for Advertisers What Is Native Video Advertising? Why Use Native Video Ads?

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Digital Advertising Guide

Adtelligent

Display advertising. Display advertising often called “banner advertising” is a type of targeted advertising using such visuals as images, video, and text. It serves the same purpose as traditional ads – to draw the attention of the intentional customer and engage the viewer.